ETHICS AND

PROFESSIONALISM of ET
Chapter 6
Learning Outcomes
After accomplishing this chapter, you should be able to

● Distinguish the link between ethics and technology

● Explain general, professional and leadership ethical questions
● Explain what digital privacy is, its components and why it is important
● Discuss the importance of accountability and trust in emerging
technologies
● Identify the threats and challenges we face in developing and utilizing
emerging technologies
Technology and ethics
From your civic and ethical education course, what do you understand about
the word ethics?
Technology and ethics
Technology along with its plethora of uses also has some problems or issues

Privacy violations

Spam and viruses

Basic principles
The code for professional ethics is based upon five principles

Integrity

Objectivity

Competency and due care

Confidentiality

Professional behavior
Emerging Ethical Issues
What do you think the need for ethics in data science?

Is it really important to include ethical rules when dealing with big data?
Emerging Ethical Issues
Discriminatory outcomes due to biased input data

Personalization

the impact of tailoring decisions very specifically to individuals, based on

preferences, activities and other features

How much reliance can we place on data and models?

What is the role of human judgment?

How do we ensure that we understand the decision-making process?

General ethical principles
List down common ethical rules that must be applied in all technologies?
General ethical principles
Contribute to society and to human well-being, acknowledging that all people
are stakeholders in computing

Avoid harm

Be honest and trustworthy

Be fair and take action not to discriminate

General ethical principles
Respect the work required to produce new ideas, inventions, creative works,
and computing artifacts

Respect privacy

Honor confidentiality
Digital privacy
What do you think about privacy in general? Is it really important?

In this digital world, what do you mean by digital privacy? Give concrete
examples?
Digital privacy
Digital Privacy is the protection of personally identifiable or business
identifiable information that is collected from respondents through
information collection activities or from other sources

It encompasses three sub-related categories;

information privacy, communication privacy, and individual privacy

Information Privacy
What do you think that private information like passwords, PIN numbers, will
be guarded or shared with the public? Why?
Information Privacy
Information privacy is the notion that individuals should have the freedom,
or right, to determine how their digital information, mainly that pertaining
to personally identifiable information, is collected and used
Communication Privacy
Communication privacy is the notion that individuals should have the
freedom, or right, to communicate information digitally with the
expectation that their communications are secure; meaning that
messages and communications will only be accessible to the sender's original
intended recipient
Individual Privacy
Do you think that it is good to make yourself exposed to every information on
the internet? Why?
Individual Privacy
individual privacy is the notion that individuals have a right to exist freely
on the internet, in that they can choose what types of information they
are exposed to, and more importantly that unwanted information should
not interrupt them
Some digital privacy principles
Data Minimization

Collect the minimal amount of information necessary from individuals

and businesses consistent with the Department’s mission and legal
requirements

Transparency

Notice covering the purpose of the collection and use of identifiable

information will be provided in a clear manner
Some digital privacy principles
Accuracy

Information collected will be maintained in a sufficiently accurate, timely,

and complete manner to ensure that the interests of the individuals and
businesses are protected.

Security

Adequate physical and IT security measures will be implemented to

ensure that the collection, use, and maintenance of identifiable
information are properly safeguarded and the information is promptly
destroyed in accordance with approved records control schedules
Threats and challenges
What are the threats and challenges of using technologies like AI, IoT, and big
data?
Treats
Security

What role can technologies such as AI, IoT, Machine Learning and Big Data
play in enhancing the security of an organization?

Bodily injury and property damage, privacy invasion from emerging

technologies such as

Wearables, driverless cars, drones, IoT devices ...

Challenges
Challenges in using Artificial Intelligence

Bias in data leads to biased prediction

AI replacing human workers

Challenges in using Robotics in manufacturing

humans losing jobs

ethical and cybersecurity concerns

Challenges
Challenges in using the Internet of Things

Issues of handling huge amount of data

Issues of security implications of mass connectivity

Challenges in Big Data

Challenges of spotting trends and analyzing impacts from huge amount of

data
Group Assignment
Identify and explain at least three ethical issues arising in the application
areas of Big data, AI, IoT, and AR/VR/MR such as Agriculture, Education, Health,
Economy and Entertainment

Number of Members per group: 5

Due Date: January 30, 2020

Evaluation Criteria
Maximum pages two

Well prepared document (5 pts)

Font size 11, line space 1.5

The ethical issues are well researched, explained clearly with examples
(15 pts)