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    Task01: Written Questions: Submission Details

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    Xavar Xan
    This document provides instructions for a written assessment task on marketing. It specifies that the task is due on the date set by the trainer and any extensions must be approved in writing. Students must submit soft copies of their answers and a signed cover sheet through the e-learning site. Sources must be properly referenced using the Harvard style. The trainer may ask follow up questions to validate the work. The assessment contains 4 questions requiring detailed answers with examples on marketing planning steps, activities, organizational policies, and using market research to assess products and difficulties introducing new products.

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    Task01: Written Questions: Submission Details

    Uploaded by

    Xavar Xan
    165 views2 pages
    This document provides instructions for a written assessment task on marketing. It specifies that the task is due on the date set by the trainer and any extensions must be approved in writing. Students must submit soft copies of their answers and a signed cover sheet through the e-learning site. Sources must be properly referenced using the Harvard style. The trainer may ask follow up questions to validate the work. The assessment contains 4 questions requiring detailed answers with examples on marketing planning steps, activities, organizational policies, and using market research to assess products and difficulties introducing new products.

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    Original Title

    BSBMKG433_Assessment Task 1

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    This document provides instructions for a written assessment task on marketing. It specifies that the task is due on the date set by the trainer and any extensions must be approved in writing. Students must submit soft copies of their answers and a signed cover sheet through the e-learning site. Sources must be properly referenced using the Harvard style. The trainer may ask follow up questions to validate the work. The assessment contains 4 questions requiring detailed answers with examples on marketing planning steps, activities, organizational policies, and using market research to assess products and difficulties introducing new products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    165 views2 pages

    Task01: Written Questions: Submission Details

    Uploaded by

    Xavar Xan
    This document provides instructions for a written assessment task on marketing. It specifies that the task is due on the date set by the trainer and any extensions must be approved in writing. Students must submit soft copies of their answers and a signed cover sheet through the e-learning site. Sources must be properly referenced using the Harvard style. The trainer may ask follow up questions to validate the work. The assessment contains 4 questions requiring detailed answers with examples on marketing planning steps, activities, organizational policies, and using market research to assess products and difficulties introducing new products.

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    © All Rights Reserved
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    of 2

    Task01:

    WRITTEN QUESTIONS

    Submission details
    The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement
    must be approved in writing by your trainer.
    See procedure and task specifications below for details.
    You must submit a soft copy of required evidences (your answers) and an "Unit Cover Sheet" (Filled
    out and signed appropriately) on the e-learning site according to submission guideline.
    Be sure to properly reference your sources of information using the Harvard referencing system.
    The Trainer/Assessor may further prompt and question in order to receive answers of appropriate
    quality or if further clarification required and to validate authenticity of your submitted work.

    BSBMKG433 Undertake marketing activities


    – Assessment Task 1 LAST UPDATED: July 2021, Version No. 1.1

    Page 1 of 2
    Instruction:
    • To be prepared on an individual basis.
    • This is an open book exam
    • Assessment answer needs to be typed
    • You must provide detailed answer for every question along with relevant examples.
    • There is no word limit, but answer for every question should be reasonable in size

    Please answer all questions:


    Question 1

    Identify the seven basic steps in planning marketing activities.

    Question 2:

    List five examples of basic marketing activities.

    Question 3

    Describe organisational policies and procedures on marketing. (150–200 words)

    Question 4:

    Outline how market research can be used to assess suitability of an organisation’s existing products.
    Why is it difficult to introduce and market a new product or service? (75–100 words)

    BSBMKG414 Undertake marketing activities


    – Assessment Task 1 LAST UPDATED: April 2021, Version No. 1.1

    Page 2 of 2

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