University of the Philippines Manila

School of Health Sciences

Extension Campus in South Cotabato
Carpenter Hill, Koronadal City

WEEK 3 OUTPUT

Presented to:
Ms. Ruvi-Ann D. Tan-Linugao, RM, RN
Instructor
UPM-SHS, ECSC

In partial fulfillment of the requirement for the subject ARTS 1

Prepared by:

Cherry Mae P. Calungsod

Jezreel Carline Germo
Angelica Palmes
BSN 5
30 MONTAIGNE BAG

Ft: Heart Evangelista

1. What is it advertising?

The photo above is promotional campaign of Dior —a famous luxury fashion house, to

draw attention and attempts to persuade the people especially those who are fashion

enthusiasts to acquire the item. The item being advertised by Heart Evangelista is the

classic 30 Montaigne bag.

2. What narrative is revealed?

The 30 Montaigne collection is named after the iconic address and includes important

pieces that encapsulate the House's defining rules. For an attractive and sophisticated

aesthetic, the handbag is made of blue Dior Oblique jacquard. An antique gold-finish

metal 'CD' clasp, inspired by the seal of a Christian Dior perfume bottle, adorns the flap.

This one-of-a-kind design is defined by refined features like an engraved '30

MONTAIGNE' signature on the back. The bag can be carried by hand, over the

shoulder, or crossbody thanks to an adjustable leather shoulder strap.

The entire concept is earthy, which is why warm earth tones were utilized in the bag's

design, which complements the bag.

3. What is it selling?

Dior is a well-known French fashion house that is linked with style and elegance. This

brand mainly sells women's and men's clothes, as wells as jewelry, fragrance,

cosmetics, and other products.

Based on the advertisement above, the product being sold is bag called 30 Montaigne.
4. Is the ad effective?

We think the advertisement is effective because it meets the objectives of the client’s

fashion stance in terms of essential pieces that they want to add in their fashion

collection. Also, what it makes effective is because they chose Heart Evangelista as a

model. We all know that she is a fashion icon that has been hailed as one of the World’s

Top 10 Luxury Influencers by Forbes. Through this, the advertisers boost brand

awareness and expose the product to a bigger market since celebrities and famous

people can stand out and catch the attention of the public.