Name: Trupti Nivrutti Deore

Specialization: Business Analytics

Roll No: 2k191133

Assignment- Ambitious but Unsure

Case Study Analysis: Ashwin Kumar Auto Max is a small owner / manager
Unit located in Peenya Industrial Estate Bangalore. Auto Max Specializes in
auto parts manufacturers. Unit Received executive orders from leading auto
parts Manufacturer in India. Ashwin is a contented man. He has a turnover of
Rs 5 crore He has 25 people in his head. He has no worries about order, no
problem of working capital, no fear of technology It does not matter. It does not
matter Brilliant merchant. Not a member of any professional Body and lobbyist
for any money. He is amazed Some Indian companies are taking over foreign
companies It is also understood that there is a lot of money abroad Market.
Don’t you see luck in the foreign market? His The people in the house support
his ambition. Ashwin was born in a small village Agricultural family. After
graduating from a nearby school in 1963, he came to Bangalore in search of
education Livelihood. He got both because he is not a descendant of the
business, He does not have a professional degree to take credit for Ashwin is a
first-generation entrepreneur. But Ashwin has been gifted with rare qualities. He
is Workaholic, honest, caring, honest and this is a sculptural image Restraint.

Q.1) Which route of globalization he should choose?

As Ashwin's business is involved in auto manufacturing Initially, he should set
up a subsidiary of his company Other states are also trying to cross national
borders. Ashwin has no professional degree, but he is Honesty, workaholic,
Sincere and caring. He should definitely try his luck Expanding his businesses.

Q.2) What should he do with the contract manufacturing for an Indian

customer?
He should definitely take up such contracts. Not only him You should try to get
contracts from foreign customers. He Do not lose his domestic customers.
Because they are basic of his organization.
Q.3) Appoint professionals to manage business or continue with the present
set up?
He must hire professionals to manage his business, if he wants to expand his
business. As a large-scale business Professionals need to be careful. Also, if not
He wants to expand his business and he can hire a professional to further satisfy
his customers and win competition Advantages.