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Introduction to

Communication
 What is Why do people Factors
Communication? communicate? Affecting
Communication
What is

Communication?
 Communication came from
the Latin term communicare,
meaning "to share".
Communication is the
process of sending and
receiving messages.
Communication is defined as
the process of understanding
and sharing meaning.
Communication is said to be
"the creation and exchange
of meaning."
 Communication is a process
of creating and sharing ideas,
information, views, facts,
feelings, etc. among the
people to reach a common
understanding.
 Communication is a tool with
which we exercise our influence on
others, bring out changes in our
and others’ attitudes, motivate the
people around us and establish and
maintain relationships with them.
Why do people

communicate?
 1.We communicate to persuade: It
means that we want someone to do
something and this desire of ours is
communicated.
The mother patting the child to stop
crying, the advertiser displaying a
model in a new T-Shirt, and the
politician urging his audience to vote
for him are all having the same
objective of persuading while
communicating it differently.
2. We communicate in order to give
or provide information.
 The science teacher demonstrating
an experiment, the bank announcing
a reduction in interest rates and the
finance minister, presenting the
budget are all communicating to
provide information.
3. We communicate because we're
seeking for information.
 A passer by asking you the way to
the post-office, the student asking
the teacher for some clarification or
the investigating policeman making
discreet enquiries are all seeking
information by using this
communication skill.
4. We communicate to express our
emotions.
-emotions like courage or fear, joy or
sorrow, satisfaction or
disappointment with appropriate
gestures and words
Some people have unlimited skill to
emote, (i.e., to display excessive
emotion) to suit the occasion.
Artists, for example, are capable of
emoting well, which by itself is a
communication skill.
Woman, without her, man is nothing.
Woman, without her, man is nothing.

Woman, without her man, is nothing.

 FACTORS
AFFECTING
COMMUNICATION
Status/Role/Position
Cultural Differences
Choice of Communication Channels
Length of Communication
Use of Language
Disabilities
Known or Unknown Receiver
Individual Perceptions
Environment
Clarity of Message