Marketing and sales activities

Nutritiously Spicy fruit shake. Who would have thought that we can have it in

hard? Spicy fruit shake is place in a cup. The cup serves as its packaging. By words,

it’s simple and plain but beholds the taste and nourishment it gives to the consumers.

The study will be implemented in 6 months’ ti. (Second semester of school year

2017-2018).

The following activities should be followed.

 1st week=Distribution of flyers and Leaflets.

*Advertisement via Facebook and other social media.

*Opening promo, but worth of 50 pesos of Spicy fruit Shake

products and get 1 a pack of cookies if your choice free to the first 25 customers only.

 4th week=Buy 3 cups get cookies promo.

* Buy 3 cups get 1 pack cookies of choice (whole week 8:00-

10:00 am only)

 3rd month= cheese stick promo

* Buy 1 cup get cheese stick free. Limited supply of cheese sticks

last only. Available during MWF only.

 4th month= Buy 3 cups get 5% off promo.

 * Buy 3 cups a get a chance to have a 5% off promo. Available

until 3rd week of the 4th month only. Limited until supply last.

 5th month= Freebie promo.

* Buy 3 cups of Spicy fruit shake and get a freebie promo. Freebies

available until supply last.

 6th month=Siomai promo.

* Buy 5 cups from 8:00-11:00 am and get extra siomai. Available

until closing time. The above mentioned marketing and sales activities should be

followed during the implementation time. Any adjustment, If necessary can be

interested.

Detailed Product

Spicy fruit shake is iced based product that is rich of minerals and nutrients that

will give the consumer a healthy way. We Filipinos are known as a fan of drinking

fruit shake especially lunch time. Our version of Spicy fruit shake has a twist and a

unique flavor of chili. Spicy fruit shake has a variety of flavors that consumers can

choose from, we have spicy buko shake, spicy orange shake, spicy strawberry shake,

spicy mango shake, spicy apple shake, spicy watermelon shake, spicy lychee shake.

Competition

Businesses exist in a competitive environment. Fruit shake store are in fierce

competition with each other to provide the best possible value for money high quality

and appetizing fruit shake, and to offer the most suitable range of products for their

customers. They are really noteworthy about their profit and customer satisfaction,

but not into making the community health wise. The fact that the value of fruit shake

is affordable yet it consists only a few of nutrients that our body need is somewhat

deceiving ourselves.

On the other hand, Fruits are obliging in out body in handling out nutrients

that keep us going. Some consumers today are aware of their health but some are not

specially kids nowadays that most of them are not into eating fruits. And as concerned

individuals, we offer fruit shake that are benevolent in use and consist of dietary from

fruits that store our daily nutritional needs the Spicy fruit shake.

Within a market business are faced by direct competitors. These are firms that

produce the same or very similar goods. With regards to our consideration about our

competition, we consider small store because it will threat in our business. However,

most products are differentiated in some way.

The Product

Spicy fruit shake is from the word chili means spicy which process into fruit

shake. We all need protein and the full complement of vitamins and minerals to keep

us healthy. The spicy fruit shake give the customers vitamins and mineral because it is

mainly made up of fruits.

These products bring you nature at its best- nutritious and delicious spicy fruit

shake made with a variety of fruit flavors with the twist of chili powder.
Spicy fruit shake adds a fresh garden taste and the nutrition of one full serving fruits

in every cup of spicy fruit shake.

Packaging

Packaging play in Spicy fruit shake are an important role as s medium in the

marketing mix, in promotional campaigns, as a pricing criterion, in defining the

character of new products, as a settler if trends and as an instrument to create brand

identity and shelf impact in all product groups.

 The Spicy fruit shake cup

A take home cup that is where you put the spicy fruit shake

product. The spicy fruit shake is delicious and nutritious.

 The spicy fruit shake bag

Take home bags after purchase of the spicy fruit shake

products will be placed in a paper bag. Promoting a greener lifestyle

and preventing environmental hazards that can destroy the

environment.

Marketing Strategy
 The first strategy is market penetrate. Spicy Fruit Shake is committed to

improving the customers experience in ways they believe few in the industry have

done.

This business plan to execute a broader marketing strategy, not simply to build

name recognition and awareness but also to build deeper relationship with the target

costumers whom they believe will help promote the brand. To reach the target

costumers group, we use a mix of the following marketing methods: Radio, Social

networking, Television and in-store sampling. Expect to continue to increase media

impression as they strive to build deeper relationship with their customers. We believe

marketing represent an opportunity to create additional competitive advantage and

brand awareness.

The next strategy is market development. The expansion into Filipino has

made them subject to the Filipino economical condition, particularly currency

exchange, rate fluctuations and political factors, either of which could have an adverse

effect on the financial condition and results of operation. In Spicy Fruit Shake,

expands into other foreign markets, will be subject to other foreign economic

conditions and political factors including taxation.

Price
 The pricing of Spicy fruit shake design is based from the survey questionnaire

gathered by the researchers. The researchers floated survey questionnaire with an

option of prices. Then the costing of products immediately adjusted based from its

sole so that it would compensate the pricing from the survey questionnaire.

Each bread cost from 15-20 pesos based on the research result that we

conduct, but it will adjust based on the economic growth of the country or the price of

the minor and major ingredients of the spicy fruit and for the transportation and etc.

that will affect the price of our product. The prices of the Spicy fruit shake products

will be dependent on how the market price of the main ingredients is. Any change of

the price of the spicy fruit shake products will be taken into consideration to the factor

that measures the consumer’s capability to purchase the product.