Scribd Logo
Upload

Welcome to Scribd!

  • 74 views

    Pandora's Box Brand Style and Voice Guide - 99 Designs

    Uploaded by

    Biljana Zdravkovska
    Pandora's Box is a jewelry and accessories brand focused on empowering women. Their logo, color palette, fonts, and imagery are designed to appeal to their core demographic of women ages 45+. They aim to cultivate warm, passionate, authentic, and magical relationships with customers through their friendly, honest, and conversational tone. Their brand story draws inspiration from Greek mythology and focuses on spreading hope through beautiful, high-quality pieces at affordable prices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Pandora's Box Brand Style and Voice Guide - 99 Designs

    Uploaded by

    Biljana Zdravkovska
    74 views10 pages
    Pandora's Box is a jewelry and accessories brand focused on empowering women. Their logo, color palette, fonts, and imagery are designed to appeal to their core demographic of women ages 45+. They aim to cultivate warm, passionate, authentic, and magical relationships with customers through their friendly, honest, and conversational tone. Their brand story draws inspiration from Greek mythology and focuses on spreading hope through beautiful, high-quality pieces at affordable prices.

    Original Description:

    Pandora box

    Original Title

    Copy of Pandora’s Box Brand Style and Voice Guide - 99 designs

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Pandora's Box is a jewelry and accessories brand focused on empowering women. Their logo, color palette, fonts, and imagery are designed to appeal to their core demographic of women ages 45+. They aim to cultivate warm, passionate, authentic, and magical relationships with customers through their friendly, honest, and conversational tone. Their brand story draws inspiration from Greek mythology and focuses on spreading hope through beautiful, high-quality pieces at affordable prices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    74 views10 pages

    Pandora's Box Brand Style and Voice Guide - 99 Designs

    Uploaded by

    Biljana Zdravkovska
    Pandora's Box is a jewelry and accessories brand focused on empowering women. Their logo, color palette, fonts, and imagery are designed to appeal to their core demographic of women ages 45+. They aim to cultivate warm, passionate, authentic, and magical relationships with customers through their friendly, honest, and conversational tone. Their brand story draws inspiration from Greek mythology and focuses on spreading hope through beautiful, high-quality pieces at affordable prices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    Pandora’s Box Brand Style Guide

    Logo

    Colour Palette

    Use feminine colors


    Typography

    These fonts are noted as being the most effective in eCommerce stores, and across
    multiple browsers, platforms and devices.

    Palatino / Verdana
    Imagery

    Use images of pieces being worn by our demographic 45+


    Use close up images of pieces on different fabrics and textures and white background.
    Use props to compliment the jewelry/product and not take away from the product.
    Nothing too cluttered and the product is the center of focus, and eye-catching.
    Images below are examples but are by no means perfect.
    Colour and feel
    Voice & Tone

    Attitude towards the audience is that of a friend.


    Respond to praise gracefully, and complaints with concern.
    Tell compelling, relatable, and memorable stories.
    People buy from people they like, know, & trust based on relationships cultivated over
    time.

    Brand Description
    1. Warm
    2. Passionate
    3. Authentic
    4. Magical/Mysterious

    Voice Description Do Don’t


    Characteristic

    Warm We care about our Use positive, Be sarcastic


    customers & they uplifting language Belittle others
    come first

    Passionate We’re passionate Use strong verbs Use a passive voice


    about empowering Be cheerleaders Use slang or jargon
    woman to feel &
    look their best

    Authentic We want our Be honest & real Overpromise


    customers to know Own any
    they are getting the issues/mistakes
    best deal, customer Keep promises
    service & best
    product

    Magical/Mysterious We like to surprise Use curiosity Exaggerate


    our customers with Wonder Be secretive
    a magical Show excitement
    experience Create a sense of
    pleasure & delight

    Character/Person Tone Language Purpose

    1. Cheerful 1. Honest 1. Simple 1. Engage


    2. Friendly 2. Personal 2. Witty 2. Entertain
    3. Respectful 3. Conversational 3. Informative 3. Educate
    4. Caring (Empathetic) 4. Positive 4. Warm 4. Sell
    Brand Story

    Our story
    Well over a decade ago, we fell in love with Greek Mythology at college ...

    The romance and tragedy stirred our emotions …

    And grew our passion to do something great ...

    And a few years later Pandora's Box Inc was born …

    We are obsessed with jewelry and accessories!

    We love feel-good stories but ...

    We also believe a little glitz and glamour can make the world a better place.

    Pandora’s Box specializes in statement jewelry and must-have accessories.

    Our mission is to offer high-quality, gorgeous pieces at unbeatable prices!

    Our customers can shop guilt-free …

    Knowing that they're getting the best pieces at the best prices!

    Why Pandora’s Box?


    The reason we combined the mythology of Pandora’s Box with our love of jewelry and
    accessories …

    Is because we love the anticipation of giving and receiving a gift …

    The rush of excitement …

    The anticipation …

    And the moment the mystery is unboxed …

    Is like no other!

    Pandora was the first woman on earth ...


    She was created by the Greek gods …

    And she possessed ...

    Great beauty ...

    Extraordinary grace ...

    Immense wisdom ...

    Endless kindness ...

    Overwhelming generosity …

    Deep love ...

    And she was filled with curiosity just like us …

    She was given a beautiful box that she was warned never to open …

    Of course, curiosity and anticipation got the better of her (I wouldn't have lasted a
    minute) …

    She opened the box and all its contents escaped …

    Except for HOPE ...

    And she chose to release HOPE willingly to the world.

    Hope is the basis of all growth …

    It is the seed of the Tree of Life!

    With HOPE we can achieve anything!

    And just like Pandora we all love the sense of anticipation and magic you feel when
    opening a gift box …

    Our products are chosen to bring joy, pleasure and excitement to both the giver and the
    receiver …

    When you gift one of our magical pieces ...


    You will feel a great sense of generosity knowing you are encouraging women to feel
    their best.

    Receiving one of our pieces will let you know that you are appreciated and loved ...

    Your confidence and sense of self-worth will soar …

    You will feel even more desirable and seductive ...

    You will possess a mysterious, magical power of attraction.


    We invite you to look through our store …

    We are sure you will find at least one piece that speaks to you …

    Join the Pandora's Box Family where HOPE abounds …

    And mysteries are revealed.

    Quotes:

    “She had this way of always finding the good and believing in everything despite all that
    she had seen. And that is what I loved the most - the pure magic of her undying hope”
    ~ Becca Lee

    “Hope can be a powerful force. Maybe there's no actual magic in it, but when you know
    what you hope for most and hold it like a light within you, you can make things happen,
    almost like magic.” ~ Laini Taylor, Daughter of Smoke & Bone

    You might also like