TataCliQ

In 2016, Indian conglomerate TaTA Group launched its flagship multi-category e-commerce
platform TATA CLiQ. Now, TATA CLiQ serves millions of brand-conscious consumers
through its TATA CLiQ and TATA CLiQ Luxury platforms with sought-after products in
fashion, footwear, electronics, and accessories as well as luxury fashion and lifestyle items.
Its omnichannel and first-in-class logistics operations have allowed it to offer quick delivery
(by shipping from stores) as well as easy pick-up and returns across 1,200+ brands and 1,000
stores in 100+ Indian cities and counting.

a) YOTUBE MARKETING
With YouTube being reached as the World’s second-largest search engine (behind
Google) TataCliQ engage with the audience through TataCliQ YouTube channel for
videos. TataCliQ launched a targeting marketing campaign #CliqThisSummer
recently in April in which a series of 4 brand films, featuring Twinkle Khanna ,and
the candid Karan Johar in a fun-filled battle of words for the summer campaign.
They’ve also create a small series called Summer Sale videos of 10 seconds in which
they feature all the products which are on sale. They usually upload videos of offers&
deals, campaigns, expert’s videos on beauty. TataCliQ videos are very short on
YouTube which makes consumers less engaging. That’s why TataCliQ owns 112k
subscribers.
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b) INSTAGRAM MARKETING
TataCliQ has an audience of 340k followers on Instgram with 3000+ posts. They are
quite frequently post on this platform with good quality of images. TataCliQ use a
good content strategy keeping user engaged through interesting IGTV videos such as
Get Fit with TataCliQ, Nutrition Master class , Styling videos, Upcycling hacks.
They’ve also created a mini-series called #ShowThemYouKnowThem challenge
starring Neena Gupta, Rhea Kapoor, Masaba Gupta and many famous celebrities on
this platform.TataCliQ shares their products ,offers and deal posts on this
platform.They also upload reels about beauty tutorial as well. TataCliQ posting
frequency is 3 post per day. TataCliQ targets its customers on social media platform
by influencer’s marketing .On its Instagram handle the brand also post the content
post by the content creator when they try out TataCliQ products.
c) FACEBOOK MARKETING
TataCliQ use Facebook for lead generation and then give offers & discounts to
convert it into sales. TataCliQ shares offers and deal posts on its Facebook page that
has helped the brand get a massive 1.4 Million fan following. They have also
integrated “Shop Now” option as well. TataCliQ share similar information about their
products on Instagram and Facebook. Post includes TataCliQ collections, campaigns,
offers, new trends& videos. When someone ask a question , TataCliQ answers it ,If
someone expresses a frustration, a respone is quick and helpful. And TataCliQ also
creates and contributes to conversations, which are imperative for brand success on
social media. TataCliQ posting frequency 3 post per day.
d) TWITTER MARKETING
TataCliQ owns 14.3k followers on their Twitter account. TataCliQ is known to follow
a pattern for communication for all the platform but when it comes to Twitter, they
run many fun multiple choice question related to their products& campaigns from
time to time like #LoveAtFirstCliQ the overall theme of the campaign was to use the
language of love where celebrities were roped and product’s where highlighted with
the help of love quotes. TataCliQ also have 24*7 available Customer services system
on Twitter where they address complaints and queries of their customers.
e) Pinterest Marketing
Pinterest for TataCliQ is essentially an extension of its main online store. Pinterest is
of course the one social media site where a significant percentage of users go to
browse for purchase ideas. But when they find a Pin from Amazon, they can simply
click on it and are taken either straight to page on TataCliQ.com where they can
purchase the product directly. TataCliQ owns 51 followers on this platform.