SGPC’s GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

Matunga (E), Mumbai – 400 019

Summer Internship Project

Report Titled
“Market Potential for the project-Mittal Skye31”
In the partial fulfillment of the Degree
of PGDM
By
Ms. Karvir Malvika Sudhir
[PGDM, PG 22]
Term-IV & Specialization: Marketing
Batch: 2018-20
Under the Guidance of
Company Guide
Mr. Sushant
Nalawade
(General Manager Sales, Tattva Mittal)

Faculty Guide
Prof. Bins Mathew
(Project Guide)

2019-20

Page 1 of 58
SGPC’s GURU NANAK INSTITUTE OF MANAGEMENT STUDIES
Matunga (E), Mumbai – 400 019

CERTIFICATE OF INTERNSHIP
 SG SGPC’s GURU NANAK INSTITUTE OF MANAGEMENT STUDIES
Matunga (E), Mumbai – 400 019

CERTIFICATE

This is to certify that Mr. /Ms. Malvika Karvir a student of Class:

PGDM Term: bearing Roll No. PG 22 has successfully completed the
project titled, “Market Potential for the project Mittal Skye31”, in the
partial fulfillment of the Degree of PGDM.

Place:

Date:

Name of the Project Guide: Prof. Bins Mathew

Signature of the Project Guide:

Signature of Director Institutes Seal:

(Dr. D.Y. Patil)

 STUDENT DECLARATION

I hereby declare that the project titled “Market Potential for project
Mittal Skye31” is my own work conducted under the supervision of
Prof. Bins Mathew.

I further declare that no part in this project work has been plagiarized
without proper citations and has not formed the basis for the award of
any degree, diploma, associateship, fellowship previously.

Name of Student: Malvika Karvir.

Signature of the Student:

 ACKNOWLEDGMENT

I take this chance to thank respectfully, Dr. D.Y Patil (Director of GNIMS) for
their kind support, administration and guidance to choose this project.

I take this opportunity to express my profound gratitude and deep regards to my guide
Prof. Bins Mathew for his exemplary guidance, monitoring and constant
encouragement throughout the course of this thesis. The blessing, help and guidance
given by him timeto time shall carry me a long way in the journey of life on
which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to Company

Mentor Mr. Sushant Nalawade, (General Manager Sales, Tattva Mittal), for
his cordial support, valuable information and guidance, which helped me in
completing this task through various stages.

I am obliged to staff members of Tattva Mittal, for the valuable information

provided by them in their respective fields. I am grateful for their cooperation
during the period of my assignment.

Lastly, I thank almighty, my parents and my friends for their constant encouragement
without which this assignment would not be possible.
 TABLE OF CONTENTS

Sr. Page
Topic
No. No.
1. EXECUTIVE SUMMARY 6

2. INDUSTRY OVERVIEW 8
3. COMPANY OVERVIEW 13
PROJECT DETAILS

• Objectives and Limitations of The Project 25

4. • Methodology 26

• Source/s of Data 28

• Data Collection Instrument 28

5. DATA ANALYSIS AND INTERPRETATION 29

6. RECOMMENDATIONS 44

7. KEY LEARNINGS (Specific & General) 48

8. CONCLUSION 50

9. BIBLIOGRAPHY 52

10. LIST OF ABBREVIATIONS 54

11. ANNEXURE 55

12. APPROVED PROJECT SYNOPSIS 58

 EXECUTIVE SUMMARY

This report will highlight the key aspects of Real Estate (RE) industry. It will also
throw light on current scenarios of Mumbai RE and its impact on Economy. It will
give clarity on what RE is all about. It will explain how consumer buying pattern has
evolved in last few decades and reasons why the bargaining power of buyer is
strongest today. As the supply in market is extremely high and demand has reduced.
Report will also explain about key notes of how pricing is decided and role
government in it. Will also see the latest trends in real estate and how it affected
or boosted the market. The role of Digitalization will be explained and its key
parameters and how it is used.

The report will explore various elements of Tattva Mittal. It will show the
journey of Tattva Mittal, will get in to detailing about its various project across Mumbai
Metropolitan Region and its expansion plans. The report will majorly analyze the
potentiality of Mittal Skye31 one of the Landmark residential development coming up
in South Central Market of Mumbai Dadar East. Will get understanding of key
marketing activities related to sourcing which are Direct Marketing and
Channel Partner.

With all this in the end it will help to understand and analyze the customer needs.
Before any purchase how the customer analyzes the project and accordingly how is
he served which helps in closure will be deeply understood.

The term ‘real estate’ is defined as land, including the air above it and the ground
below it, and any buildings or structures on it. It is also referred to as realty. It
covers residential housing, commercial offices, trading spaces such as theatres, hotels
and restaurants, retail outlets, industrial buildings such as factories and government
buildings. Real estate involves the purchase, sale, and development of land,
residential and non-residential buildings. The main players in the real estate market are
the landlords, developers, builders, real estate agents, tenants, buyers etc. The activities
of the real estate sector encompass the housing and construction sectors also.
 INDUSTRY OVERVIEW

The real estate sector in India has assumed growing importance with the
liberalization of the economy. The consequent increase in business opportunities
and migration of the labor force has, in turn, increased the demand for
commercial and housing space, especially rental housing. The real estate sector is a
major employment driver, being the second largest employer next only to
agriculture. This is because of the chain of backward and forward linkages that
the sector has with the other sectors of the economy, especially with the housing
and construction sector. About 250 ancillary industries such as cement, steel, brick,
timber, building materials etc. are dependent on the real estate industry. It is
difficult to estimate the exact contribution of the real estate sector to Gross
Domestic Product (GDP) as it appears in a disaggregated and dispersed form in
the National Accounts Statistics.

Residential housing and real estate services (activities of all types of dealers
such as operators, developers and agents connected with real estate) is covered
under the category ‘real estate, ownership of dwellings, business and legal
services’. The gross value added in the ownership of dwellings is equivalent to
gross rental of the residential dwellings less cost of repairs and maintenance.
Gross rental is estimated as a product of average gross rental per dwelling and the
number of census dwellings and includes imputed rent of owner-occupied
houses. The rentals of the industrial/trading establishments are deductible
expenses from the profits of these establishments but appear as profits of the
business or company renting out the premises. Similarly, implicit rents on self-
owned real estate is accrued as profits from business and is difficult to separate
from non-real estate profits.

Real estate sector in India is expected to reach US$ 650 billion and its share in India’s
Gross Domestic Product (GDP) is projected to double from current 7 per cent by 2040.

Rapid urbanization bodes well for the sector. The number of Indians living in
urban areas is expected to reach 543 million by 20251. More than 70 per cent of
India’s GDP will be contributed by the urban areas by 2020. Construction is the
fourth largest sector in terms of FDI inflows. FDI in the sector1 stood at US$ 38.92
billion from April 2000 to December 2018.

Government of India’s Housing for All initiative is expected to bring US$ 1.3
trillion investments in the housing sector by 2025.
 India’s Real Estate Market (US$ billion)

800
600 650
400
200
0 120

2017

Urban Population in India1 (million)

600

400 483
429
200

0
2015 2018E 2020F 2025F

Urban Population in India1 (million)

600

400 483
429
200

0
2015 2018E 2020F 2025F

ROBUST DEMAND

▪ Demand for residential properties has surged due to increased

urbanization and rising household income. India is among the top 10
price appreciating housing markets internationally.
▪ Real estate has become a preferred asset class for investments.
▪ About 10 million people migrate to cities every year.
▪ Growing economy driving demand for commercial and retail space.
ATTRACTIVE OPPORTUNITIES

▪ Growing requirements of space from sectors such as education and

healthcare, e- commerce and logistics.
▪ Warehousing space is expected to reach 247 million square feet in 2020
from 140 million square feet in 2017. Investments of Rs. 50,000 crore
(US$ 7.76 billion) are expected in India’s warehousing between 2018-
20.
▪ Growing demand of energy efficient and environment friendly architecture.

INCREASING INVESTMENTS

▪ Driven by increasing transparency and returns, private investments in

the sector have surged.
▪ Cross-border capital inflows to India’s real estate sector have increased
600 per cent between 2012-17 to reach US$ 2.6 billion.
▪ In 2017, India ranked 19th out of 73 countries in attracting cross-border
capital to its property market.
▪ Private Equity and Venture Capital investments in the sector have reached US$
4.1 billion between Jan-Nov 2018.

POLICY SUPPORT

▪ The government has allowed FDI of up to 100 per cent for

townships and settlements development projects.
▪ Under the Housing For All scheme, 60 million houses are to be built
which include 40 million in rural areas and 20 million in urban area
by 2022
▪ Real Estate (Regulation and Development) Act (RERA) 2016 will make
the sector more transparent.
 SIGNIFICANT GROWTH DRIVERS

The urban housing shortage in India is estimated at around 10 million units* which
is being addressed through Pradhan Mantri Awas Yojana (PMAY), Urban, under
which more than
6.85 million houses have been sanctioned up to December 2018.

Significant increase in real estate activity in cities like Indore, Raipur, Ahmedabad, Jaipur
and other 2-tier cities; this has opened new avenues of growth for the sector.

Relaxation in the FDI norms for real estate sector has been done to boost the real
estate sector.

Government’s plan to build 100 smart cities would reduce the migration of people to
metro
and other developed cities.

Urban-rural housing shortage (million)

40

35

30

25

NANA
20012005200820102014 20152017* 2022E
SEGMENTS IN THE INDIAN REAL
ESTATE SECTOR
 STRATEGIES ADOPTED

▪ Having a diverse portfolio of residential, commercial and township

developments
Diversified
portfolio ▪ Companies have projects in various strategic geographic locations in order to
diversify risks
▪ Focus on the growth of lease business
▪ Housing finance companies and private equity companies have started focusing
on affordable housing.
Backw
ard ▪ An architectural, structural and interior studio and a metal and glazing factory
integrat ▪ Interiors and wood working factory and a concrete block making plant
ion

▪ In January 2019, Ascendas acquired Chennai's Pallavaram IT Park for US$

Merger 35.70 million.
and
▪ In November 2018, Mapletree Investments acquired SP Infocity in Chennai
Acquisiti
for around Rs 2,400 crore (US$ 332.64 million).
ons
▪ In 2017, 62 M&A deals worth US$ 1.46 billion were witnessed in India’s real
estate
sector.

Risk ▪ Joint Venture with land owners instead of amassing land banks. For e.g.:
Oberoi Realty, Mumbai based realty firm adopted this strategy while entering
management
the NCR region
in land
▪ Revenue, area and profit sharing agreement with the land owner
sourcing

▪ Outsourced support functions

Superior ▪ Focus on delivery capability

execution ▪ Development of world class infrastructure
▪ Rationalizing costs
COMPANY OVERVIEW

Sensible Homes. Smart Living

 Emergence of Central Mumbai as the New Hub

Transition from an Industrial and mill area to a pulsating hub. Retail hubs such as
Phoenix and Residential Estates such as Planet Godrej, Ashok Towers etc., have
spring-boarded this evolution. Tattva Mittal is a “Real Estate” Development
Company born out of a vision to make a difference in the redevelopment market of
Mumbai. Tattva Mittal is the coming together of two individuals Kishore Mittal and
Anand Vilayannur. Tattva Mittal, witha plan to reorient the housing market to
make it ‘people first’ by providing high quality yet affordable housing. When
Experience and Expertise Harmonize, A Defining Partnership is forged.

Kishore Mittal
Kishore is born into a legacy that spans 2 generations and over 70 years of
accomplished real-estate construction spread over 50 million sq. ft. of constructed space
across more than 4000 buildings. Kishore has personally handled the conception,
design & delivery of over 200 projects and with Tattva Mittal plans to extend this
legacy to significant and greater heights.

Anand Vilayannur
Anand is powered with a strong financial background with over 15 years in
investment banking experience with Citibank, J.P. Morgan, Goldman Sachs, Lehmann
Brothers & Deutsch Bank. With proven expertise in project execution at Karjat,
Panvel and Mangaon, Anand looks forward to changing the skyline of
Mumbai.
 Mittal Builders – the legacy of
Firsts. A company history of over
65 years

Nariman
Point
First Business
Distric t

Over 3000 Brindavan

projects in Mumbai & 1000 Thane (113 bldgs)
projects across India First Mini
Township

A Legacy of
FIRST’S

First private Naigaon

First affordable housing township
real estate Developer for Housing in India

Mount
Unique
Mumbai’s tallest building in late 90s

Mittal Group-Landmark Projects- Residential

Dariya Mahal, Napean house, Sagar Kunj, Kamal Sadan - Nepean Sea

Road Phoenix Towers - Lower Parel

Sheela Apartment – Mahalaxmi

Mittal Paradise, Ruia Park, Mittal Park Beach Heaven –

Juhu Mittal crest, Akshay Apartments – Pune

Commercial

Mittal towers, Bajaj Bhavan, Mittal

Court Mittal Chambers - Nariman

Point

Mittal Commercia - Andheri

Mittal Estate -

Sakinaka Mittal

Woods - Pune

Townships

Mittal Enclave - Naigaon

Brindwan - Thane

Surya Vihar - Gurgaon

A Professional Initiative

• Vision: To be one of the Mumbai’s leading Real Estate development

companies by 2022, propelled by an innovative growth strategy
• TMG, an initiative to be one of the most preferred employers in the Real
Estate space
• TMG, creating a niche for itself in the redevelopment space, particularly
municipal redevelopment
• Huge potential to rehouse and redevelop large tracts of land located in
great locations within the Island city of Mumbai
• Opportunity to create a difference by delivering quality housing stock for
the city, both for the tenants and the buyers
EARNEST

Guided by a culture of integrity, transparency and honesty of conduct.

EFFICIENT

Bringing professionalism and thoughtfulness in the process and creation of design-

efficient structures with the customer in focus

ENERGETIC

Living a passion to create a progressive future of living and working spaces

EXPERIENCE

Leveraging of a proud past to build on an exciting future

 The Mittal Group – Giving back to Society

The Mittal group has always believed in making a difference to the society.
Following are a few non-profit charitable organizations run by the group across
the country.

▪ Walsingham House School (ICSE), Mumbai

▪ Kamaladevi Gauridutt Mittal Ayurvedi Hospital & College, Mumbai
▪ Gauridutt Mittal High School & Junior College, Mumbai
▪ Kamaladevi Gauridutt Mittal College, Mumbai
▪ Kamaladevi Gauridutt Mittal Girls College, Rajasthan
▪ Gauridutt Dhadharia Eye & Dental Hospital, Rajasthan
▪ Mittal Charitables
▪ Bhagwati Charitable Trust

Tattva Mittal Group Continues the Tradition.

▪ 6 medical camps over the last 3 years for the chawl members in Mahalaxmi
with free medicines and treatments
▪ An annual budget for hospital expenses, education benefits & social events
like Ganesh Mahotsav & various Jayantis
▪ Annual Sai Bhandara in the chawl with free food and social activities for
over 1000 needy people
▪ Quarterly cleanliness & mosquito/rodent eradication drive in the chawl.
Upcoming Projects By Tattva Mittal

Bombay XI

Location Mahalaxmi
Land Size 1 acre
Completion 2021
Revenue Rs 525 cr.
Profit Rs 220 cr.
Project saleable Size 1,20,000 sf carpet
Construction Area 4,40,000 sf
No. of Flats 120
 MITTAL SKYE 31

Five Gardens,
Location
Wadala
Land Size 1.1 acre
Completion 2023
Revenue Rs 370 cr.
Profit Rs 174 cr.
Construction Area 3,60,000 sf
No. of Flats 120
 AMALTAS71

Five Gardens,
Location
Wadala
Land Size 2.6 acre
Completion 2024
Revenue Rs 370 cr.
Profit Rs 174 cr.
Construction Area 3,60,000 sf
No. of Flats 120
 MITTAL COVE58

Location Andheri Veera Desai Rd

Land Size 16,000 sf
Completion 2021
Revenue Rs 54 cr
Profit Rs 14.5 cr
Construction
65,000 sf
Area
No. of Flats 32
 MITTAL SKYE 31

About Mittal Skye31

• Location – Dadar East, Near Five Gardens.

• Storeys – 35 storeys tower with 5 floors of podium car parking.

• Configuration offered – 2bhk and jodi apartments.

• Price ( per sq.ft.) – Rs. 35,000/-

• Carpet area offered – 2 BHK – 741 sqft( RERA carpet) and. Jodi Apartment –
1482 sqft (RERA Carpet)

• Amenities – Swimming Pool, Gymnasium, Kids play area, automated car

parking, multipurpose court, roof top lounge.
 USP OF MITTAL SKYE 31.

• Connectivity – 5 mins from wadala station.

5 mins from Matunga central station.

10 mins from dadar Station.

• Presence of old and auspicious temples which includes Vitthal Mandir ,

Hanuman Mandir, Jain Derasar etc.

• Centre for education – Surrounded by recognized and known schools and colleges
which includes – Khalsa college, VJTI , J B Vacha school etc.

• Layout – The architectural layout which has ensured zero wastage of area
and serviced with best area.

• Name of Mittal’s – Mittal’s the pioneer of construction has added to our USP. Trust
– Transparency – Accountability is maintained and will be maintained.
 PROJECT DETAILS

OBJECTIVES

• To understand the various projects and the customer segment to be targeted.

• To understand the requirement for amenities and other aspects for

the segment.

• To finalize on promotional strategies to the prospective targets.

LIMITATIONS

• Time constraint – Due to less of time couldn’t cover the expected potential market.
 METHODOLOGY

Descriptive Methodology – refers to research that provides an accurate

portrayal of characteristics of particular individual, situation, or group. Descriptive
methodology is also known as Stastical Methodology. These studies are means
of discovering new meaning, describing what exists, determining the frequency
with which it occurs, and categorizing the information. In short, descriptive
research deals with everything that can be counted and studied, which has an
impact on the lives of the people it deals with.
Advantages

• The people individual studied are unaware and so they act naturally.
• It is less expensive and time consuming than quantitative experiments.
• Collects a large amount of notes for detailed studying.
• As it to describe and not make any conclusions it is to start research
with it.

Quantitative Methodology – refers to systematical, empirical investigation of any

phenomena via statistical, mathematical, or computational techniques. The objective of
quantitative research is to develop and employ mathematical models, theories
or hypothesis pertaining to phenomena.

Quantitative research is generally made using various methods, which can include,

1. The generation of models, theories, hypothesis etc.

2. The development of instruments and methods for measurement.
3. Collection of empirical data.
4. Analysis of data.
5. Evaluation of results.

Advantages

• Quantitative research allows the researcher to measure and analyze the

data.
• The researcher is more objective about findings of the research.
• Quantitative research can be used to test hypothesis in experiments because
of its ability to measure data using statistics.
Field Research Methodology - Field research is defined as a qualitative method
of data collection that aims to observe, interact and understand people while they
are in a natural environment. Field research encompasses a diverse range of
social research methods including direct observation, limited participation, analysis
of documents and other information, informal interviews, surveys etc. Although
field research is generally characterized as qualitative research, it often involves
multiple aspects of quantitative research in it. Field research typically begins in a
specific setting although the end objective of the study is to observe and
analyze the specific behavior of a subject in that setting. The cause and effect
of a certain behavior, though, is tough to analyze due to presence of
multiple variables in a natural environment.
• Methods of field Research

1. Direct Observation.
2. Participant Observation.
3. Qualitative Interviews.
4. Case study.
 SOURCES OF DATA

Primary Source Secondary Source

Primary data is data that is The term is used in contrast

collected by a researcher with the term secondary data.
from first-hand sources, using Secondary data is data gathered
methods like surveys, from studies, surveys, or
experiments that have been
interviews, or experiments. It
run by other people or for other
is collected with the research research.
project in mind, directly from
primary sources.

• Primary Source of Data –

1. Google Forms (Survey conducted)

• Secondary Source of Data –

1. Company websites.

2. Google.

• Data collection instrument –

• Google forms
 Understanding the client and client needs.

On basis of Budget

Interpretation

Clients with a budget range of 1.5 – 2 Cr are more in number whereas

range of 3 Cr and above clients are the least. 2 – 3 Cr range clients shows
average response.

Conclusion

From the above survey and data analysis we can conclude that client with
budget 0f 1.5 – 2 Cr are more, this is because we have large number of youths
working with initial average salary and willing to purchase a residence rather than
renting, or a middle class family wanting to expand their current residence and
move to a new residence within the same range of budget.

3 Cr and above clients is that group of the society who are established in their
careeror have good financial family backing and wants to expand their residence
or look for an investment.

The clients from range 2 – 3 Cr, are the one’s who are either established or on
the ladder of establishment and wants to purchase either for end use or for
investment.

Hence we can conclude, a client looks for a residence in a budget range of 1.5 – 3
Cr ( on an average).
On basis of Configuration

Interpretation

1. Majority of the clients are demanding 2 BHK residences.

2. 3 BHK residence demand is shown out to be average.

3. Jodi Apartment demands are the least.

Conclusion

From the above survey and data analysis, it can be concluded that clients are
majorly demanding 2 BHK residences. There are various reasons for this demand,
and one of the main reason is budget, also 2 BHK is a decent configuration for a
small family with 4-5 members which can be easily afforded. After 1 BHK residence
every family plans moving to a 2 BHK residence, as the living area increases
and privacy is maintained.

Clients demanding 3 BHK is that segment who either wants a bigger carpet area
or has a large family.

Clients who wants Jodi Apartment are either the investors or the family with
many members (Joint Family). This segment comprises more of investors than
of end users.
On basis of Ownership

Interpretation

1. Majority of the clients owns their residence.

2. Compared to ownership very less of them are on rent.

3. Other category is very less.

Conclusion

From the above data it can be said that majority of client are on ownership
basis. This might be because with location prices of residences varies and so all
class people can afford a house. They might be further planning to move to a
bigger carpet area residence or switch over the current location.

Rented client base are majorly bachelors who prefer living on rents, whereas few
families who are on rental basis are due to financial crisis, or will be moving
back to village leaving the city as they were here for job purpose.

Hence, we can conclude that clients are more on ownership than on rental basis.
Requirement Purpose

Interpretation

1. 60% client are lookin out for End use whereas only the remaining
30% are looking out for investment purpose

Conclusion

From the above data it can be concluded that clients are keener to
purchase it for end use rather than for investment. Whereas the group of investors are
always less but is that segment who has good cash inflow and believe in
investments for future.

Hence, we can conclude that end users are more in the market than the investors.
On the basis of Payment Scheme

Interpretation

1. 75% of the segment chose loan option for payment over up front
payment, and only 22% chose upfront payment.

Conclusion

From the above data analysis it is clearly concluded that clients choose laon
over all other options. There are various reasons of it, one of the reason is cannot
afford it all at once but can be afforded via installments, another reason is
selecting legal way over all other ways.

The clients who go for upfront payment are the group of investors or
business men with great financial worth who wants to engage their money and
go for investing.

Hence, it can be concluded that loan is a option chosen by majority of the segment.
 Understanding the need of
Amenities ( with respect to
age group)

Interpretation
• Age group between 25 – 35 prefers Parking and Swimming Pool over
other amenities.

• Age group between 36 – 40 prefers Kids play area and Parking over
other amenities.

• Age group 41 – 55 prefers Parking and swimming pool over other amenities.

Conclusion
From the above survey and data analysis we can conclude that
Parking and Swimming pool are the most preferred amenities amongst all
the age groups.
Preferring parking is obvious as the vehicle has become one of the
important necessity and also different price range with wide variety of
product helps the need to be satisfied. In terms of Swimming pool, it was
observed that people enjoy relaxing in pool after/before work, also this
helps them stay fit and healthy.
Whereas other amenities were preferred by some but not by others this selection
depends on the family members who will be living.

Eg. If family has kids than they will need kids play area whereas bachelors
won’t select kids play area as a need. If a family has senior citizens than
they will need senior citizens area whereas young couples won’t choose
senior citizen area in their list of amenities.

Hence, we can conclude that amenities has become one of the top most
priorities of the clients and also amenities preferred is highly influenced by
AGE GROUP
 Analysis of Competitors for Mittal Skye 31

Lodha Peninsula LNT RUPAREL KALPATAR RUNWAL Ozone Ozone Lodha Group
Developer
Group Land REALTY U
Name
Limited
Venezia Celestia CRESCENT Ariana Avana Nirvana Autograph Kingsville New Cuffee Parade
Project
Spaces BAY
Name
Parel Parel - Sewri Parel Parel Parel
Location Sewri
Division Wadala Wadala Wadala
2Bhk- 2 B HK - 2,3,4 2,3,4,5 3,4,5 BHK 2,3 BHK / 3BHK-4.98 2bhk-2.25
2.90Cr 2.03 Cr ; BHK/2.5 - BHK / 2.84 / 8.4 - 25 2.6-7.4 cr 3bhk- 3.4
Base Price 3Bhk - 3 BHK - 11.9 cr - 5.02 cr cr
3.73Cr to 2.92 2bhk-2.23
4.43 Cr 3BHK-3.25
35000psf Rs. 24,200 33000 22000 on 50000 on 23000 on
PSF Rate
built up carpet built up 29000 49000 37000 on carpet
34 Storey 63 Floors 59 Floors 77 Floors 47 Floors 57 Floors 38Floors 32 Floors 36 floors 3145
No of 172 386 1500 300 Units 272 Units 175 Units 168units 104 units units
Storeys Apartment Apartment Units
s s
No of 2 Towers 2 Towers 6 Towers 1 Tower 1 Tower 1 Tower 1 tower 1 tower 10 towers 22 acres
Towers 5.48acres 3.12 acres 2.3 acres 1.25 acres 0.89 acres 0.95 acres
Floor Rise NA NA NA NA NA NA 69 199 172
PLC NA NA NA NA NA NA na na 1200
NA 2 BHK - 1320 - 1420, 227 - 1155 - na na
840 sq.ft 2100 SQFT 1250, 3,698 sq 2120 SQFT
Saleable
3BHK - 1350 SQFT ft
Area
1207 -
1413 sq.ft NA
2Bhk- 3 BHK - 823, 841, 820, 717, 3 BHK 708 - 3BHK- 2BHK-650, 780, 923
694sqft, 1207.4954 635, 1074, 783 (1540 - 1,250 sq 1017/106 3BHK-980,1124, 1335
3Bhk- 7 sqft ; 3 1799 SQFT 3855 ft 0
Carpet 1016sqft, BHK SQFT)
Area 1094sqft Majestic -
1413.19 ; 2BHK-767
2 BHK - 3BHK -
840.77 1124
Under Under OC Under Under Under Under Under Under Construction
Current
constructi constructi Received constructi Constructi Constructi Constructi Constructi
Status
on on on on on on on
Launch ######### Sep 2014 2013 2013 2014 2017 2009 2011
Date 2016
 Dec-19 Dec 2019 2018 - Dec-21 Dec-19 Dec-20 Dec-27
Possesion
2022 Dec-24 Dec-19
P5190001 P5190000 P5190000 P5190000 P5190000 P5190001
4910 5432 8032 / 3250 0793 0100
5188 /
Rera No. 6593
Club Club Club Club Aerobics Jogging Jogging Club House
House House House House Centre Track Track Gymnasiu Badminton Court
Badminto Jogging Badminto Jogging Basketball Gymnasiu Gymnasiu m Basketball Court
n Court Track n Court Track Court m m Indoor Indoor Games
Library Gymnasiu Basketball Gymnasiu Chess Indoor Indoor Games Jogging Track
Jogging m Court m Indoor Games Games Spa
Track Indoor Indoor Swimming Games Swimming Swimming Children's Squash Court
Gymnasiu Games Games Pool Jogging Pool Pool Play Area Steam Room
m Children's Jogging Indoor Track Children's Children's Swimming Pool
Swimming Play Area Track Games Multipurp Play Area Play Area Table Tennis
Pool Spa Business ose Court Toddler Pool
Indoor Squash Center Spa Yoga/Meditation Area
Games Court Children's Squash Amphitheatre
Business Steam Play Area Court Bar/Chill-Out Lounge
Center Room Recreation Swimming Business Lounge
Children's Swimming room Pool Carrom
Amentites Play Area Pool Tennis Toddler Jacuzzi
Spa Table Room Pool Multipurpose Hall
Recreation Tennis Amphithea Yoga/Medi Sauna
room Toddler ter tation
Tennia Pool Badminto Area
Room Yoga/Medi n Court Amphithea
tation tre
Area Banquet
Amphithea Hall
tre Multipurp
Bar/Chill- ose Hall
Out Gym
Lounge
Business
Lounge
Carrom
 DATA ANALYSIS AND INTERPRETATION
FOR VARIOUS PROMOTIONAL
ACTIVITIES.

Direct Activity Cold Calling

Channel Partner
Activity

Direct Activity is a type of
activity where you try and
reach out to your target
audience directly.
Intermediaries/ distributors
are not involved or the chain
of distributors is reduced to
minimum. It’s a very
productive activity where you
directly understand the market
and market trends.
Cold calling is a quick
method of finding new leads
from potential customers
who have had no prior
contact with the salesperson
conducting the call.
Channel Partner are the
Business Accelerators who
work with us and gets
business. They are the
experts of their business.
They work by providing all
sort of data required for the
company to close deals. (eg
– list of data for calling, client
contacts, referrals etc.)
 DATA/COLD CALLING

Conversion ratios
• 14.2% conversion ratio to generate leads from Data given.

• 3.44% conversion ratio of walk ins from leads generated.

• 11.11% conversion ratio of Deal from walk ins.

Interpretation
• Majorly the prospects rejected the calls and denied listening me.

• Those who connected with me allowed me to pitch the product and did
show interest as of our USP’s were exciting for them.

• Conversion ratio in Real Estate in Mumbai is between 6-7% at present.

• The clients who visited our site office were the ones who visited
after 7-10 follow up calls.

• Special skill set is required to pitch a 3Cr product in 60 secs and

convert a cold call into lead.

Conclusion
From the above data and interpretation we can conclude that to get ourselves
registered with the customer we need maximum 5-7 calls/follow ups. Further
wecan conclude that deals can be closed and business can be brought to the
company with the help of cold calling. Also on comparing the conversion ratios, the
conversion ratio obtained was good. Hence, cold calling is productive and should be
continued
 10 20 30 40 50 60 70 80
0

Dada
r Khodadad Circle
East

Dr Dsilva Road

Gokhale Road

D Kelkar Road
ad
ar D
W
es Ranade Road IR
Pa E
ge
4
SK Bole Road C
0 T
of
58
Tulsi pipe Road A
Grant
C
Lamington Road
Road TI
K
alZaveri Bazzar
b
a
d
ev
APMC MARKET 1
i

(bl
an (blank)
k)
No M
ay
Yes (blank) be
INTERPRETATION FOR DIRECT ACTIVITY.

1. Majorly positive response obtained was from Dadar West i.e 9 yes out
of 179 meetings

2. Kalbadevi i.e Bhuleshwar market showed a good response with 9

interested clients out of 68 meetings.

3. Grant Road and APMC Market showed the least response.

4. Key Analysis:-
1. Total Number of Meetings

372 2. No :- 33

3. Yes:-20

4. MAYBE:-33

5. Conversation of YES=5.37%

6. Direct Activity Walk in = 4 Walk ins

CONCLUSION FOR DIRECT ACTIVITY –

From the above data analysis and interpretation we can conclude that
Dadar West and Kalbadevi gave the highest number of Positive clients. This is so
because Dadar west clients could connect emotionally with our project due to
presence of 3 ancient templesin our vicinity and also our project being in Dadar
east the location security was coming within from the clients. From kalbadevi the
response was high in terms of investors. Grant road and APMC clients rejected as
they are not familiar with the location and prefer the location were they are living.

Hence, we can conclude that this direct activity is useful not only in terms
of getting business but also is a best technique to spread brand awareness.

Page 41 of
58
 CHANNEL PARTNER ACTIVITY

14

12

10

6 Charni Road
Dadar Ghatkopar

0
MaybeNo Yes MaybeNo Yes Maybe Yes
ROUND 1 ROUND 2 ROUND 3
Interpretation for Channel Partner Activity
Till Round 3 (final round) number of channel partners agreeing to work with
us reduced.

Conclusion for Channel Partner Activity

From the above data analysis it can be concluded that Channel Partners
from charni road are less interested to work in Dadar and wants to stick back to
their respective areas.
 RECOMMENDATIONS

Below are the recommendations for the Real Estate as Industry

The residential markets are slowly witnessing a revival, post the slowdown witnessed last
year. This has been on account of the uncertainty regarding implications of the Real
Estate (Regulation and Development) Act 2016 (RERA) and the Goods & Services Tax
(GST) gradually settling. The government’s policy push to affordable housing is
helping this segment gain traction and developers across the country are showing
a keen interest in participating in this sector’s growth story.

Residential launches up: The number of new launches crossed the 40,000 unit
mark after eight quarters in Q2 2018. Bengaluru and Mumbai remain the major
contributors to new residential launches. Bengaluru contributed 20-22% to total new
launches over the past 2-
3 years, while Mumbai was the largest supplier in 2017 (31%). • Increased
sales momentum: Apart from launches, residential sales were up with over 64,000
units sold in H1 2018, compared with CY 2017 sales of approximately 96,000 units. •
Weighted average capital values rose marginally in select cities: While prices
remained under pressure, average capital values in Q22018, rose marginally in Delhi-
NCR, Hyderabad, Mumbai, Chennai and Bengaluru in the range of 0.1-1.2% q-o-q. •
Price sensitivity witnessed: Launches within the price range of INR 40 lac were the
highest during 2017 and in H1 2018 across the country. Developers continued to
offer compact size homes in order to meet the budget of homebuyers. • All-
inclusive or box pricing trend: RERA has changed the dynamics of the residential
market, with developers making offers on an all-inclusive basis. This box pricing is
making it easier for buyers to evaluate the total cost of the house and whether it fits
within their budget. • Greater traction for completed projects: Completed projects
witnessed higher traction due to the non-applicability of GST on completed
inventory, which made the overall purchase cost more attractive. However,
under- construction or newer projects by well-known players also found tangible
interest. • Developers were offering indirect discounts: Developers were seen offering
schemes like paying just 5% upfront and the balance on possession, which helped
push sales. These schemes were also seen for ready to move into properties and these
along with easier bank funding helped sales.

Affordable housing trends Increased interest in affordable housing is being witnessed due
to the Central Government’s policy push, innovative technology as well as increased
participation from the private sector. Easier availability of land in the extended suburban
sub-markets, along with improved infrastructure connectivity, is also helping drive
this housing segment. The policy pushes The Pradhan Mantri Awas Yojana (PMAY-
Urban) aims at “Housing for All”, which has to be achieved by 2022. A housing
shortage of 20 mn is envisaged to be addressed through the PMAY-U. The Union
Budget 2017-18 announced a number of measures to boost affordable housing:
Technological advancements The endeavour towards the creation of affordable
housing requires the adoption of durable, environment-friendly, strong, ecologically
appropriate, energy efficient and yet cost- effective materials and appropriate
technology in the field of construction. The use of precast technology, where
precast reinforced concrete (RC) planks supported over partially precast joists,
has been adopted in several affordable housing projects. Reinforced concrete
(RCC) door frames and window frames have been used as a substitute for
wood, as it is cheaper than wooden door frames. The use of prefab technology
has also been seen in several affordable housing projects. The manufacture of
construction material utilising alternative products that are available locally
has helped bring down the high costs associated with standard building
materials. Going forward, the success of affordable housing will largely
depend upon innovations in alternative technology, which will help achieve
cost-efficient mass production at a faster pace. Increasing the time for project
completion to affordable housing promoters from three years to five years Revision
of the qualifying criteria for affordable housing from saleable area to the carpet
area Refinancing facility by National Housing Bank for individual loans for the
affordable housing segment Granting infrastructure status to affordable housing The
Public Private Partnership (PPP) initiative The new PPP policy for affordable
housing, introduced in September 2017, allows extending central assistance of
up to INR 2.50 lac per house to be built by private developers even on private
land, besides opening up the immense potential for private investments in
affordable housing projects on government land in urban areas. The other PPP
model introduced, extends central assistance of about INR 2.50 lac per house as
interest subsidy on bank loans as upfront payment under the Credit-Linked
Subsidy Component of the PMAY-U.

We see affordable housing as being a key growth driver for residential markets in
the near future. Apart from this, we are set to witness: Continuous consolidation in
the markets, Accelerated Transparency, Steady sales momentum across most cities. The
emergence of new sectors like senior living and student housing. Increased private
equity investments.

Affordable housing: The big opportunity We see affordable housing as a sector that
will continue to be a key driver for residential markets and provide a big
opportunity for both developers as well as investors in the coming few years. Key
drivers for affordable housing:
• As per the 2011 census, over 30% of India’s population lives in urban areas and
by 2030, this number is expected to grow to 40% of the country’s population. •
Affordable housing finance is estimated to be an INR 6 lac crore business
opportunity by 2022, by when the government seeks to achieve housing for all
citizens. • The Ministry of Housing estimated a housing shortage of 18.78 mn
houses during the 12th plan period, with 99% in the economically weaker section
and lower income groups. The country’s total urban housing shortage is projected
to be about 30 mn by 2022. • Nearly 1 mn households are living in non-
serviceable kutcha houses, while over half a million households are homeless.
Large- scale budget housing projects are, without a doubt, the need of the day
to address the shortfall in the housing sector. • Continuous consolidation in the
markets: As the policy push sees increased weeding out of non-compliant
developers, we will continue to witness consolidation in the markets. The fittest
will be those who adhere to the norms, follow ethical practices and quickly
adopt corporate governance principles. • Accelerated transparency: JLL’s biennial
survey, the Global Real Estate Transparency Index (GRETI) 2018, ranked India at
the 35th position. This is an improvement of five positions since 2014.
Improved market fundamentals, policy reforms (LARR Act, Liberalisation of FDI
into the realty sector) and the strengthening of information in the public domain
contributed to accelerated transparency. We see further improvements in
transparency in the future for real estate markets. • Steady sales momentum across
most cities: Seeing the trend of sales and supply additions across cities, we expect
similar sales momentum to continue. In fact, as reforms pave the way for
increased transparency, investors may find their way back to the residential
markets. • New sectors will gain momentum: New sectors like student housing
and senior living will gain momentum. The unmet demand for student housing is
very high in India. The ten leading states in terms of the number of students in the
higher education space experience an unmet demand of 30-60%, as per official
statistics. While currently the market is small and unorganised, cities like
Hyderabad, Indore and Kota look attractive for this asset class. Here, land prices
are reasonable and unmet demand from students is high. Senior Living will
also see increased activity, as the estimated senior population is 98 mn in India
and is expected to touch 240 mn by 2050. • Increased private equity investments:
Currently, debt structures dominate the fund inflows in residential markets.
Most developers are over-leveraged, but with RERA, a conducive environment
for the return of equity participation has been created. We expect the return of
equity to residential markets in the future.
Recommendation for Tattva Mittal (on the basis of the survey conducted)

The real estate sector is highly competitive, acquiring and maintaining the lead position
in the competition and has become crucial for all players in the sector. The
connectionof marketing efforts with sales conversions is the biggest concern in
the industry. Real estate is one of the most unorganized sectors in India;
there is a lot scope for improvement to make it more organized using
digital technologies.

Customers have now become smart and knows the market very well, so before
promoting the product it is necessary to study and analyze the customer and
customer needs and then target them and pitch the product. Focusing more on
amenities and budget might turn out to be helpful in converting sales.

Currently in terms of promotional activities, most of the developers are using

search advertising, property portal listings, banner advertising, social media
advertising, content marketing, video marketing, experiential marketing using
Virtual reality, etc. Latest trends include- content marketing, video marketing,
assisted buying in an e-commerce model, sales, and marketing automation.

There has been a phenomenal increase in online property sales. With a consistent rise
in leads, the online medium has increased the percent of residential sales. The
trend of online sales of property is set to increase by 10 to 15 percent more
with respect to present. Large developers are using digital platforms on the
experimental basis and the results are already apparent on the profitable side. The
cost of acquisition could move below even 50% if inventory sales on online
domain go on increasing at the current rate. Online portals are helping to
increase the buyer’s recall value of properties finally increasing the overall
sales. Also, B2B business transactions are being assisted by online portals.
 KEY LEARNINGS

Specific to the Industry

• Transition – Real Estate exists since the time of Adam and Eve, only the
difference is that, it was not named and was unorganized. Today when we
look at Real Estate transition is seen every day. People who were just in
need of shelter to protect themselves are now demanding amenities with very
clear expectations and the fact is all the developers are providing the services.
From expanding horizontally we are now expanding vertically, from 3
storeys we have expanded to reach 75 storeys and further continuing.

• Technology – Technology, an unstoppable growing sector has touched Real

estate in a very broader sense. The technology has evolved from using of
axes, hammers to break stones to Mivan Technology (Aluminium Shuttering).
Where construction of 1 slab took 3 months is now able to construct 3 slabs
in 3 months.

• Transparency – The most important element of Real Estate is transparency.

Times when people hesitated to show the legal documents (IOD, CC,
Agreement copy), is today clear and exposed on the web portals i.e RERA.
RERA coming into existence has redefined transparency for Real Estate
sector as well as for the customers.

• Need – The need has shifted drastically and changes with every sunrise. The
reason for changing and rising needs is the change in lifestyle. Every day
demands something new, and to meet these demands changes have been
successfully turned up.

Need from ROTI KAPDA MAKAN has shifted to Amenities, Floors,

Convenience, and what not!

• Money Value – Real Estate was being considered as a unorganized sector

also availability of land made the worth of houses less. But looking at current
scenario, Real Estate contributes the most to the Indian economy after
IT sector. It contributes approximately 6%-8% to GDP.
General learnings
• Improvement in communication skills.

• Negotiation Skills.

• Presentation Skills.

• Importance of Networking.

• In this competitive market, need to create importance of our USPs of the

projectin front of channel partner & Client.
 CONCLUSION

Real estate markets are poised to benefit from the government’s policy push
towards reforms, speedy completion of several infrastructure projects, emphasis
on affordable housing, enhanced usage of technology and an over-arching ‘can do’
spirit riding across private as well as public sector enterprises today. Economic
forecasts paint a positive story. The RBI survey of professional forecasters (August
2018) indicates that GDP is likely to grow at 7.4% in 2018-19, up from 6.7% in
2017-18, and is expected to accelerate further by 20 basis points in 2019-20 on the
back of support from private consumptionand investment. CPI inflation, (which
has been a concern in the recent past), is expected to remain at 4.7% in the annual
forecast for median inflation (2018-19 and 2019-20). Apart from the macro-economic
indicators, inflection points observed within each category of real estate markets,
indicate overall stable growth in the medium term. This paper, titled Future of
India Real Estate Deciphering the mid-term perspective studies the current
scenario in each asset class and analyzes various growth drivers which will govern
momentum in the medium term. Office markets, for instance, will witness
increased absorption in the suburbs of key cities and this will be a major
contributor to their future growth. Increasing participation from institutional
investors, as well as expected REIT listings will also act as drivers. Retail
markets will see predictive analytics driving product innovations and facilitating mall
management. As per our projections, almost 18 mn sq ft of retail space is about to
be absorbed during the next three years, which is nearly 96%of the total supply
coming up in that period. Residential market, the key beneficiary of big bang
reforms - RERA and GST - will be driven by increased transparency, consolidation
and a huge push to affordable housing. We can see that almost every real estate
participant wishes today, to partake of the affordable housing pie, because that is
where the future growth story lies. The paper observes that launches within the
price range of INR 40 lac were the highest during 2017 and in first half of 2018
across the country. Other sunrise sectors like student housing and warehousing
will also witness healthy traction. The future for the warehousing sector looks
bright, with India set to witness investments close to INR 50,000 cr for creation of
warehousing facilities across the country between 2018 and 2020. In student housing,
the huge unmet demand, will act as a natural growth driver. With strong growth drivers
and on-going reforms, the medium term perspective across asset classes looks
healthy. We hope that this paper, which presents a detailed analysis of various asset
classes and predicts their medium term growth, is both educative and enjoyable.

India’s recovery from the effects of demonetization and GST is reflected in its clocking an
impressive 7.7 per cent GDP growth in the March quarter 2018. Robust performance
by
manufacturing, construction and service sectors and good farm output pushed GDP
growth to this seven-quarter high, helping it retain the fastest growing major economy
tag. Backed by this growth engine, the sun will shine bright for the real estate sector
in the medium term. The real estate numbers are all indicative of real demand -
whether it be office, retail, residential, student housing or warehousing. New users
of office spaces (Non-IT players and co-working) will gain strength. Affordable
Housing will be key in residential markets and Retail markets will see PropTech as a
major driver. Stray clouds in the form of slow implementation of RERA by states,
lack of regulatory framework for Student housing, the challenge of slow equity
investments in residential markets remain. We hope however, that as the sector matures
towards greater regulation and transparency, each sector will meet these challenges
successfully and attain new heights.

Conclusion (WRT Survey)

• With the increasing competition, the need of maintaining our Product’s USP
has
become the highest priority.

• Promotional strategies need to be creative and innovative in order to reach our

target audience but should be in it’s simplest form..

• Along with location and carpet area, amenities has become the 1st choice
of the customer, and hence should focus more on it.

• There’s huge opportunity in the market, customers are willing and are
purchasing residences, so it should never be concluded that the market is
down. There’s always room for sales in Real Estate.
 BIBLIOGRAPHY

• B. Kumar. (Oct 2016) .“IMPACT OF DIGITAL MARKETING AND

ECOMMERCE ON THE REAL ESTATE INDUSTRY” at International Journal
of Interdisciplinary Studies
• Maira DUMPE. (2015). “ONLINE MARKETING ISSUES OF REAL ESTATE
COMPANIES: A CASE OF LATVIA” at Baltic Journal of Real Estate
Economics and Construction Management
• Ayodele(et. Al) (2015). “Assessment of Use of Social Media in Real Estate
Transactions in Lagos Property Market” at American Journal of
Economics, Finance and Management
• Michael Rodriguez. (2011) . “Making Social Media Effective In Real Estate” at
KELLER CENTER RESEARCH REPORT
• McDonagh (et. Al) (2006). “Trends in the Use of the Internet for Marketing
Residential Real Estate in New Zealand” at Tenth PRRES Conference

• Snappa, Marketing. (2019). Step-Up Your Real Estate Social Media Marketing

in 2019[Press release]. Retrieved July 22, 2019, from

https://blog.snappa.com/real- estate-social-media-marketing-tips/

• Ashiana. (2019, July 10). Is Wise To Invest in The Indian Real Estate.

Retrieved from https://www.ashianahousing.com/real-estate-blog/is-it-wise-to-

invest-in-the- indian-real-estate-market-in-2019-and-2020

• Deloitte, Research. (2019). EXPECTATIONS & MARKET REALITIES IN

REAL ESTATE 2019[Press release]. Retrieved July 22, 2019, from

https://www2.deloitte.com/content/dam/Deloitte/us/Documents/Real Estate/us-

expectations-market-reality-real-estate.pdf

• JLL, Research. (2018, September). Future of India Real Estate Deciphering

the mid-term perspective[Press release]. Retrieved July 22, 2019, from

http://ficci.in/spdocument/23021/JLL-FICCI-Report.pdf
• India Brand Equity Foundation. (2017, November 01). About Indian Real

Estate Industry, Market Size, Export & Investment Opportunity.

Retrieved from https://www.ibef.org/industry/real-estate-india.aspx

• Kabali, R. (2019, January 08). 2019 Will Be Comeback Year for Indian Real
Estate.

Retrieved from https://www.switchme.in/blog/2019/01/2019-real-estate-market-

insights-by-experts/

• Malcolm, S. (2019). The Real Estate Content Marketing Guidebook [Web log post].

Retrieved from

https://static1.squarespace.com/static/56f52e545559866730bb7d99/t/580e2beff5e

23112ec397da7/1477323774834/The Real Estate Content Marketing

Guidebook.pdf

• Narayan, R. (2019). Residential real estate in India is set to make a comeback.

Retrieved from https://www.moneycontrol.com/news/business/residential-real-

estate-in-india-is-set-to-make-a-comeback-4111321.html

• Nevogt, D. (2019). Online Marketing [Web log post]. Retrieved July 22,

2019, from https://blog.hubstaff.com/wp-content/uploads/2013/11/Online-

Marketing-for- Real-Estate.pdf

• G. (2019, July 12). Residential real estate: Prices drop in Mumbai, Pune,

Chennai, Kolkata. Retrieved from

https://www.businesstoday.in/sectors/infra/residential- real-estate-prices-drop-in-

mumbai-pune-chennai-kolkata/story/363779.html

Subramanium, U. (2019). Home. Retrieved from http://tattvamittal.com/

 ABBREVIATIONS

▪ BFSI: Banking, Financial Services and Insurance

▪ CAGR: Compound Annual Growth Rate
▪ CBD: Central Business District
▪ FDI: Foreign Direct Investment
▪ FSI: Floor Space Index
▪ HNI: High Net-worth Individual
▪ GOI: Government of India
▪ INR: Indian Rupee
▪ IT/ITeS: Information Technology/Information Technology enabled Services
▪ MNC: Multinational Corporation
▪ NRI: Non Resident Indian
▪ SBD: Special Business District
▪ SEZ: Special Economic Zone
▪ US$ : US Dollar
▪ RERA: Real Estate Regulatory Authority
▪ TM: Tattva Mittal
 Annexure
Google form for Channel Partner Activity
Google Form for Direct Activity Part 1
Google Form for Direct Activity Part 2
SUMMER INTERNSHIP PROJECT SYNOPSIS FORMAT

Student Name: Malvika Karvir

Class & Roll No.: PG 22

Specialization: Marketing

1. Project title: Market Potential for the project Mittal Skye31

2. Objectives and limitations of the project (Not More than 05):

• To understand the various projects and the customer segment to be

targeted.

• To understand the requirement for amenities and other aspects for

the segment.

• To finalize on promotional strategies to the prospective targets.

3. METHODOLOGY TO BE USED:

• Qualitative.

• Descriptive research.

• Field Research.

4. SOURCE/S OF DATA:
Sources of Primary Data: Sampling and survey via Google forms.

Sources of Secondary Data: Information from the company websites,

Google Wikipedia etc.

5. DATA COLLECTION INSTRUMENT: Google Forms ( Survey)

(Approved/Not Approved) Date:

Project Guide: Name and Signature: