The document discusses the evolution of media from pre-industrial times to the modern digital age. It covers various milestones in media technology from cave paintings to smartphones and describes four major eras: pre-industrial, industrial, electronic, and digital. The document also defines key terms like media, communication, and information. Finally, it discusses the concepts of media literacy, information literacy, and technology literacy.
The document discusses the evolution of media from pre-industrial times to the modern digital age. It covers various milestones in media technology from cave paintings to smartphones and describes four major eras: pre-industrial, industrial, electronic, and digital. The document also defines key terms like media, communication, and information. Finally, it discusses the concepts of media literacy, information literacy, and technology literacy.
The document discusses the evolution of media from pre-industrial times to the modern digital age. It covers various milestones in media technology from cave paintings to smartphones and describes four major eras: pre-industrial, industrial, electronic, and digital. The document also defines key terms like media, communication, and information. Finally, it discusses the concepts of media literacy, information literacy, and technology literacy.
LESSON 1: The evolution of media Portable computers- laptops (1980), netbooks
(2008), tablets (1993)
1. Pre-industrial (before 1700s) Smartphones Cave paintings (35,000 BC) Wearable technology Woodblock (220 AD) Cloud and big data Printing press (19th century) Clay tablets in Mesopotamia (2400 BC) LESSON 2: Communication, Media, and Information Papyrus in Egypt (2500 BC) Media Acta Diurna in Rome (130 BC) Dibao in China (2nd century) - Means of communication Codex in the Mayan region (5th century) - The communication outlets or tools used to Printing press using wood blocks (220 AD) store and deliver information or data 2. Industrial Age (1700s-1930s) Newspaper- The London Gazette (1640) Information Motion picture photography/ projection (1890) - Knowledge communicated or received Transistor radio concerning a particular fact or circumstance Printing press for mass production (19th century) - Facts provided or learned about something or Typewriter (1800) Telephone (1876) someone Commercial motion pictures (1913) Motion picture with sound (1926) Communication Telegraph - A process by which information is exchanged Punch cards between individuals through a common system 3. Electronic Age of symbols, signs, or behavior Television (1941) Laptop (1980) How is communication influenced by media and OHP projector (1960s) information? Transistor radio - It shapes public discourse o Large electronic computers- i.e. EDSAC - It can foreclose “other” perspectives (1949) and UNIVAC 1 (1951) - It can open up “other” perspectives Mainframe computers- i.e. IBM 704 (1960) Personal computers- i.e. Hewlett-Packard How are media, communication, and information 9100A (1968), Apple 1 (1976) important to you and your community? OHP, LCD projectors - Transfer of ideas 4. Digital Age (1900s-2000s) Ideas to creations Twitter - For interacting with society Bumble Healthy communication is essential to a Zoom healthy society Web browsers: Mosaic (1993), Internet Explorer - Education (1995) Teachers to students Blogs: Blogspot (1999), LiveJournal (1999), - Update oneself Wordpress (2003) Current events Social networksL Friendster (2002), Multiple - For entertainment (2003), Facebook (2004) Microblogs: Twitter (2006), Tumblr (2007) LESSON 3: Media and Information Literacy Video: YouTube (2005) Augmented Reality / Virtual reality Media literacy Videochat: Skype (2003), Google hangouts - The ability to read, analyze, evaluate and (2013) produce communication in a variety of media Search engines: Google (1996), Yahoo (1995) forms. Am I media literate? - Digital media are persistent, searchable and shareable - Who created this message? - Unknown and unexpected audiences - What techniques are used to attract my - Experiences are real, but don’t always feel real attention? - How we respond and behave when using digital - How might people understand this message media is influenced by the architecture of the differently? platforms, which reflects the biases and - What lifestyles, values and points of view are assumptions of their creators. represented in, or omitted from, this message? - Why was this message sent? - All media messages are constructed - Media messages are constructed using a creative language with its own rules - Different people experience the same media message differently - Media have embedded values and points of view - Most media messages are organized to gain profit and/or power.
Information literacy
- The ability to recognize when information is
needed to locate, evaluate, effectively use and communicate information in its various formats
Am I information literate?
- What information do I need?
- Where will I get them? - How will I access them? - How will I check the quality and store them? - How will I create and communicate them?
The information literate person can: identify, find,
evaluate, apply, and acknowledge information.
Technology literacy
- The ability to use digital technology,
communication tools or networks to locate, evaluate, use, and create information.
Am I technology Literate?
- How will I use technology/digital programs and
tools? - How do I comprehend, contextualize, and critically evaluate digital media? - How do I produce content and effectively communicate through a variety of digital media tools? - Digital media are networked