Juice brands position themselves as healthy products for people taking a proactive approach to their health. They use segmentation strategies to reach profitable customer segments. Tropicana positions itself as a refreshing drink for those who want to avoid sugar and care for their health. Minute Maid positions itself as the ideal beverage for healthy, convenient refreshment anytime as it provides calcium, vitamins, and is made from real fruit juice with low calories. Both concentrate and non-concentrate juice brands aim to benefit from their image as healthy fruit drinks, with non-concentrate brands claiming to be healthier.
Original Description:
Juices made from concentrate vs Juices made from fruit extract
Juice brands position themselves as healthy products for people taking a proactive approach to their health. They use segmentation strategies to reach profitable customer segments. Tropicana positions itself as a refreshing drink for those who want to avoid sugar and care for their health. Minute Maid positions itself as the ideal beverage for healthy, convenient refreshment anytime as it provides calcium, vitamins, and is made from real fruit juice with low calories. Both concentrate and non-concentrate juice brands aim to benefit from their image as healthy fruit drinks, with non-concentrate brands claiming to be healthier.
Juice brands position themselves as healthy products for people taking a proactive approach to their health. They use segmentation strategies to reach profitable customer segments. Tropicana positions itself as a refreshing drink for those who want to avoid sugar and care for their health. Minute Maid positions itself as the ideal beverage for healthy, convenient refreshment anytime as it provides calcium, vitamins, and is made from real fruit juice with low calories. Both concentrate and non-concentrate juice brands aim to benefit from their image as healthy fruit drinks, with non-concentrate brands claiming to be healthier.
establish themselves as a The positioning of such products is also done by taking health as the base. They healthy product to use very smart segmentation strategy serve those who to try and reach the highest profit are taking a levels. Their positioning statement proactive effort to stresses on how their juices are all take care of their natural health. Non-Concentrate Concentrate Made Tropicana is the most successful The positioning statement of Minute brand in this category Tropicana Maid states that - For people who has a global strategy to focus on want a juice drink, Minute Maid is the healthier and nutritious beverages. ideal beverage for healthy, hassle-free It has been positioned as a refreshment anytime. Minute Maid is refreshing drink that consumers a good source of calcium, contains a should choose if they don't want full day's supply of vitamin, is made sugar-based beverages and want to with real fruit juice and low calories. take care of their health. Conclusion After looking at the brand positioning and statements of both concentrate made and non- concentrate made juices, we ca say that they both aim to reap benefits on the basis of healthy fruit drinks. The base for both the brands is same, however the only difference that stands out is that brands which sell NFC juices go one step ahead to say that they are healthier from those made from concentrates
Kissan Squash Uses Preservatives and High Amount of Sugar Which at This Covid-19 Situation Is Not Commendable As at This Time Everyone Needs Immunity Products