Brand Guidelines

October 2020
Usage requirements
Thank you for your interest in including Microsoft Bing in your
materials. We want to make it as easy as possible for you to
utilize these trademarks; however, to manage and protect the
value of our brand, we have specific usage requirements.
A trademark use license is required in order to:
1) Use the Microsoft Bing trademarks (the logo or icon alone)
2) Use the trademarks or name to indicate sponsorship or
endorsement
3) Indicate a compatibility endorsement from Microsoft Bing,
such as “powered by,” “search with” or similar
If you have existing agreements with Bing, such as Bing API or
Bing Maps agreements, check those first to determine if your
desired use of the Bing trademark is covered.
2 Microsoft Bing Brand Guidelines
If no agreement exists or if the proposed use doesn’t fall within
the scope of your existing agreement, check if the use falls
within the General Microsoft Trademark Guidelines and/or the
Microsoft Corporate Logo Guidelines.
Finally, if the use is not covered in any of the above or you are
not sure, it’s best to obtain a specific, stand-alone authorization
or license. Such license must be initiated and approved by the
Microsoft business owner who you are working with. If you do
not have a business owner contact, email the Microsoft brand
team (brand@Microsoft.com) to get started.
The Bing trademarks can only be used in a way that accurately
reflects the nature of the relationship between your
company/product and Bing and adheres to the guidelines in
this document.
Our elements

Results from
Microsoft Bing

3 Microsoft Bing Brand Guidelines

Logo

On light backgrounds. Use the positive version (logotype in gray on light or white On dark backgrounds. Use the knock-out version(logotype in white on dark
backgrounds) backgrounds, including dark areas in photographs.

4 Microsoft Bing Brand Guidelines

Logo usage

5 Microsoft Bing Brand Guidelines

Product icon

6 Microsoft Bing Brand Guidelines

Product icon sizing, labeling and scaling

½X X ½X ½X X ½X

1/8 X
Microsoft
Bing

½X X ½X
Width
0.16 in/ 4.23 mm/ 16 px

7 Microsoft Bing Brand Guidelines

 © 2020 Microsoft Corporation. All rights reserved.

Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.
Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and
Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.