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  • HUL (Hindustan Unilever Limited) SWOT Analysis

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    Ramya
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    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company and a subsidiary of Unilever. It has a presence in over 20 consumer product categories, serving over 700 million consumers with brands such as Lifebuoy, Surf, Closeup, Lux, and Brooke Bond. As per the document, HUL has strengths including its large size and brand recognition, widespread reach across India, and corporate social responsibility initiatives. It faces threats from increasing competition and unbranded local products. The document provides an overview of HUL's business, SWOT analysis, competitors, and segmentation, targeting, and positioning strategy.

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    HUL SWOT

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    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company and a subsidiary of Unilever. It has a presence in over 20 consumer product categories, serving over 700 million consumers with brands such as Lifebuoy, Surf, Closeup, Lux, and Brooke Bond. As per the document, HUL has strengths including its large size and brand recognition, widespread reach across India, and corporate social responsibility initiatives. It faces threats from increasing competition and unbranded local products. The document provides an overview of HUL's business, SWOT analysis, competitors, and segmentation, targeting, and positioning strategy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    338 views3 pages

    HUL (Hindustan Unilever Limited) SWOT Analysis

    Uploaded by

    Ramya
    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company and a subsidiary of Unilever. It has a presence in over 20 consumer product categories, serving over 700 million consumers with brands such as Lifebuoy, Surf, Closeup, Lux, and Brooke Bond. As per the document, HUL has strengths including its large size and brand recognition, widespread reach across India, and corporate social responsibility initiatives. It faces threats from increasing competition and unbranded local products. The document provides an overview of HUL's business, SWOT analysis, competitors, and segmentation, targeting, and positioning strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    HUL (Hindustan Unilever Limited) Brand Analysis

    Parent Company Unilever Limited

    Category Consumer Products, Food & Beverages

    Sector FMCG

    Tagline/ Slogan Small Actions, Big Difference

    HUL (Hindustan Unilever Limited) is India's


    USP largest fast-moving consumer goods
    company

    HUL SWOT ANALYSIS

    HUL (Hindustan Unilever Limited) SWOT Analysis

    Below are the Strengths in the SWOT Analysis of HUL (Hindustan Unilever
    Limited):
    1. HUL is a part of the Unilever group, hence strong brand equity
    2. It has over 18000 employees
    3. Hindustan Unilever has a reach of 6.4 million retail outlets which includes
    HUL (Hindustan
    direct reach to over 1.5 million retail outlets
    Unilever Limited)
    4. Two R&D centres in India in Mumbai and Bangalore
    Strengths
    5. Products with presence in over 20 consumer categories with over 700 million
    Indian consumers using its products
    6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling,
    women empowerment etc
    7. Strong legacy of the HUL brand since its inception in 1934
    Here are the weaknesses in the HUL (Hindustan Unilever Limited) SWOT
    HUL (Hindustan Analysis:
    Unilever Limited) 1. Market share is limited due to presence of other strong FMCG brands
    Weaknesses 2. Hindustan Unilever faced controversies like skin lightening creams, pollution
    etc

    Following are the Opportunities in HUL (Hindustan Unilever Limited) SWOT


    HUL (Hindustan Analysis:
    Unilever Limited) 1. HUL can tap rural markets and increase penetration in urban areas
    Opportunities 2.Mergers and acquisitions to strengthen the brand
    3.Increasing purchasing power of people thereby increasing demand

    The threats in the SWOT Analysis of HUL (Hindustan Unilever Limited) are as
    mentioned:
    HUL (Hindustan 1. Intense and increasing competition amongst other FMCG companies can affect
    Unilever Limited) business of HUL
    Threats 2. FDI in retail thereby allowing international brands
    3. Competition from unbranded and local products can hurt Hindustan Unilever's
    market

    HUL (Hindustan Unilever Limited) Competition


    Below are the top 7 HUL (Hindustan Unilever
    Limited) competitors:
    1. Marico
    2. L'Oréal
    Competitors 3. Nirma Ltd
    4. ITC Limited
    5. Colgate-Palmolive
    6. Procter and Gamble
    7. Dabur India

    HUL (Hindustan Unilever Limited) STP

    HUL (Hindustan Unilever Limited)


    Products and services for daily needs
    Segmentation

    HUL (Hindustan Unilever Limited) Target


    Every Indian household especially the middle class
    Market

    HUL (Hindustan Unilever Limited) Being the largest FMCG company, HUL's little efforts
    Positioning make a huge difference in the lives of people

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