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Design A Way To Make Them Stay: by Magda Ropotan Oct 2018
Design A Way To Make Them Stay: by Magda Ropotan Oct 2018
to
make them stay
By Magda Ropotan
Oct 2018
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Do people needs
change so fast?
Is this really different?
Out of 100 million hours “how to” on YouTube
Then, what changes?
The world and together with it our life stories
WE WRITE AND TELL OUR LIFE STORIES THROUGH OUR CHOICES
CAN YOU BE HELPFUL IN MY STORY?
CAN YOU HELP ME MAKE MY STORY BETTER?
FROM
TERRIFYING
TO TERRIFIC
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What is at the
heart of
transformative
product
experience?
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EX is about making
work simpler,
enjoyable and with
higher value add
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Can we bring
joy of life @ work?
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Design Thinking
takes aim at the heart of unnecessary workplace
complexity by putting the employee experience
first—helping to improve productivity by
designing solutions that are at once
compelling, enjoyable, and simple.
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Design Thinking is
Ideology & Process
A Practice
Open to everyone
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AN APPROACH TO WORK ON COMPLEX PROBLEMS
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HUMAN CENTRED
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Yes, they are all Design Thinking
… and they all work!
Design Thinking
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EMPATHY IN REALITY
MAP STAKEHOLDERS
25
DEFINE
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IDEATE
Transpose
your idea
into
something
tangible &
test it with
real clients
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Can you
learn it?
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Know Experience Build
more it facilitation
skills
No, Design
Thinking it’s not
gonna solve all
your problems!
But it can help you on some
really difficult ones
Do you really want to design a great EX?
Assume the beginner’s mind: am I solving the right problem?
Go into the reality of your employees. It goes beyond the office!
Understand who are all the actors involved. Involve them! Talk to them! Observe them in action!
Hunt stories and experiences. Ask many times WHY?
Seek for the root cause: where & why do employees loose joy of life while at work? Look at your
culture, interactions, technology, physical space
Find new perspectives, invite other disciplines on board
Prototype & Test your solutions directly with the employees. Never assume you know what they
will say!
Learn from the feedback and improve your concept
Ask yourself: Do I really, truly, make their life better?
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Magda Ropotan
magda@DesignThinkingSociety.com
+40 737 536 473
www.designthinkingsociety.com
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