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Design a way

to
make them stay

By Magda Ropotan
Oct 2018
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Do people needs
change so fast?
Is this really different?
Out of 100 million hours “how to” on YouTube
Then, what changes?
The world and together with it our life stories
WE WRITE AND TELL OUR LIFE STORIES THROUGH OUR CHOICES
CAN YOU BE HELPFUL IN MY STORY?
CAN YOU HELP ME MAKE MY STORY BETTER?
FROM
TERRIFYING
TO TERRIFIC

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What is at the
heart of
transformative
product
experience?

The Cool Metric is a measurement instrument developed by InContext Design


in partnership with SAP. www.incontextdesign.com
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What about work?

Joy of life vs. Joy of Hell ?!?

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EX is about making
work simpler,
enjoyable and with
higher value add

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Can we bring
joy of life @ work?

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Design Thinking
takes aim at the heart of unnecessary workplace
complexity by putting the employee experience
first—helping to improve productivity by
designing solutions that are at once
compelling, enjoyable, and simple.

Human Capital Trends 2016 by Deloitte

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Design Thinking is
Ideology & Process

A Practice

Open to everyone

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AN APPROACH TO WORK ON COMPLEX PROBLEMS

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HUMAN CENTRED

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Yes, they are all Design Thinking
… and they all work!
Design Thinking

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EMPATHY IN REALITY
MAP STAKEHOLDERS

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DEFINE

Are we solving the right


problem?

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IDEATE

Only then we brainstorm


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PROTOTYPE & TEST

Transpose
your idea
into
something
tangible &
test it with
real clients

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Can you
learn it?

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Know Experience Build
more it facilitation
skills
No, Design
Thinking it’s not
gonna solve all
your problems!
But it can help you on some
really difficult ones
Do you really want to design a great EX?
Assume the beginner’s mind: am I solving the right problem?
Go into the reality of your employees. It goes beyond the office!
Understand who are all the actors involved. Involve them! Talk to them! Observe them in action!
Hunt stories and experiences. Ask many times WHY?
Seek for the root cause: where & why do employees loose joy of life while at work? Look at your
culture, interactions, technology, physical space
Find new perspectives, invite other disciplines on board
Prototype & Test your solutions directly with the employees. Never assume you know what they
will say!
Learn from the feedback and improve your concept
Ask yourself: Do I really, truly, make their life better?

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Magda Ropotan
magda@DesignThinkingSociety.com
+40 737 536 473

www.designthinkingsociety.com

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