Marketing Department

Sr Particular Emirates Spice jet Air India Indigo

no
1. List of
Services&products
 Services 1.dining 1.6E Rewards
2.lounges 2.Special
3.Inflight Disability
entertainment Assistance
4.Chauffeur-drive 3.Medical
5.Cabin feature Assistance
6.family travel 4.6E Prime
7.Safety 5.Seat Plus
6.Group Booking
7.Gift Voucher

 Products 1.passenger flights 1.Passenger

2.Air cargo flights
3.airline catering 2.IndiGo CarGo
4.avaition service 3.Charter Service
4.Merchandise
5.6E Tiffin
6. course Air
travel
2. Number of
customers(2019-20)
 Domestic ––––––
 International ––––––
 Total 56.2 million 6,967,074
3. Specific distribution Dnata or other ticket ticket booking-
booking-chauffer chauffer drive-
channel: drive-lounge- lounge-passsenger
passsenger flight flight
4. PLC – associate the
product with respect to
the PLC Stage:

 Introduction Emirates airline was IndiGo airline

established on 25th was founded in
march 1985 with 2006. Its parent
investment of company is
InterGlobe
$10million.they
Aviation Limited.
started their first In July 2006,
flight to Pakistan I IndiGo received
1985. On 3 July, its first Airbus
 1987Emirates A320-200
received its first aircraft.
bought aircraft, an
Airbus A310
 Growth In its first 5 year of In August
operation ,emirates 2012, six years
grew its network to 14 from its first
destinaion.Fax service flight, IndiGo
in the sky. Buying 7 officially became
boeing 777s. India's largest
airline.
 Maturity World’s first A380 10 consecutive
concourse.emirates- years of Profitable
qantas partnership.an operations.
order for 30 boeing Market share
787-9 aircraft.54 of 54.7% as of
routes added from June, 2021.
2010 to 2019

 Decline
5. Market segmentation

 Geographic Emirates Airlines IndiGo Airlines

operates in different operates in
geographical different
segments. They geographical
operate in Europe, segments.
America, Australia, They operate in
Asia, the Middle UAE,
East, and Africa. As Singapore, Hong
they are able to Kong, Bangkok,
operate in areas Nepal,
around the world, Bangladesh,
Emirates, therefore, China, and
works to adapt itself many more
to diverging countries in
cultures witnessed Asia.
in each country.
 Socio- In the “socio- In the “socio-
Demographic demographic” demographic”
market segment, the market segment,
variables commonly the variables
regarded are gender, commonly
age, income, regarded are
education, and gender, age,
marital status. We income,
can clearly identify education, and
that Emirates targets marital status.
more of working- We can clearly
class individuals identify that
here who typically IndiGo targets
 have families.  Both more of middle-
genders are class individuals
targeted, more here who
specifically business typically have
working individuals families.  Both
who travel due to genders are
their career. targeted, more
specifically
business
working
individuals who
travel due to
their career.
 psychographic Psychographic factors Psychographic
are those that consider factors are those
the emotions and that consider the
lifestyle of customers, emotions and
such as their leisure lifestyle of
activities, interests, customers, such
and values. Emirates as their leisure
is an excellent activities,
company that delivers interests, and
a high standard values. IndiGo is
service. It, therefore, a good company
directs its marketing that delivers a
mainly to customers cheap service. It,
that have a good therefore, directs
living standard, those its marketing
who appreciate a mainly to middle
luxury lifestyle, and class customers
who belong to a social that have regular
class that can bear the travelling.
expense of such
lavish flights.
 Behavioral The extravagance IndiGo airline
atmosphere of isn't a first-class
Emirates Airlines has or luxury airline,
made it a world-class but travellers tend
airline because of its to be reasonably
exceptionally pleased. It has
comfortable seats and comfortable seats.
peaceful environment.
The organization has
engraved its place in a
short space of time.
Customers have
always preferred
luxury along with
comfort in their trips.
Therefore, Emirates
Airlines provides
numerous unique
customer services.
 These services
include personal valet
at the airport,
outstanding in-flight
entertainment, and
high standard of
service that are
offered in all three
cabins. 
6. Positioning strategies

 Service attributes Emirates airlines offer IndiGo has

and benefits many services become
indulging customers synonymous
to have luxury with being on-
experience with its time. Since our
services such as inception in
chauffeur drive , August 2006, we
lounges ,catering and have grown from
many other facility.it a carrier with one
primary strategy is plane to a fleet of
benefit oriented and 275 aircraft today.
aims at offering A uniform fleet
unique services. for each type of
operation, high
operational
reliability and an
award winning
service make us
one of the most
reliable airlines in
the world.
 Service price Emirates is universal, IndiGo is not only
innovative, and offers the most efficient
good value for low fare operator
money. Where domestically but
business and first is also
class are provided comparable with
luxury services. global low cost
Emirates provide airlines. We are
service as per price constantly
they charge. enhancing our
engagement with
our passengers to
augment their
travel experience.
 Product Quality Emirates' solid IndiGo is
brand positioning is Certified as a 4-
grounded in its Star Low-Cost
commitment Airline for the
quality of its
to delivering best-
airport and
in-class products onboard product
and services both in and staff service.
 the air and on the Product rating
ground, and staying includes cabin
attuned to its comfort,
customers' needs. baggage / seat
charges, onboard
food & beverages,
cabin cleanliness,
and service rating
is for cabin and
ground staff.
 Competitors Emirates airlines with IndiGo airlines
more than 20 year of with more than 15
experience are year of experience
competing with are competing
companies like with companies
Singapore airlines, air like Air India, Go
Asia, Qatar airways Air, Spice Jet
and much more but etc…
have stronghold
maintain its position
by its service and
experience.
7. Promotion tools used

 Advertisement Emirates advertise Indigo Airlines

through newspaper has come out with
and television ads a few television
under its tagline “fly Commercials and
emirates. Hello, online
tommorow”Emirates advertisements to
also hire actor /actress promote itself.
to promote their Indigo Airlines
airlines. does a lot of
promotions
through
billboards/hoardin
gs.

 Branding Emirates brands its Indigo Airlines

company through collaborates
sponsorship. Emirates with bank for its
sponsors jersey in promotions
ICC tournament of
2011, 2015 and 2019.
Emirates sponsor
FIFA world cup from
many years.
 Direct Marketing Emirates markets Broadway
through video ads, campaign which
mobile ads, search announced Indigo
engine, forum and Airlines going
online help, loyalty international was
card. done by
Wieden+Kennedy
 creative agency.

8. Pricing Methods Emirates airline is It makes optimal

using the premium use of technology
pricing strategy, to determine the
which is to offer a petrol needed to
higher price than what travel from one
other airline in the place to another.
market offer. Aviation turbine
Emirates uses this fuel prices
strategy because it constitute about
serves luxurious, 40% of the
excellent and high operating cost of
quality service to their an airline. Indigo
customer that merit Airlines saves
more money than huge cost on this
other airline who very expensive
offer regular standard resource. It
services. provides optional
services of meals
which are
prepaid. The
consumers have
to buy their meals
in case they want
to have anything
on board. With
these little knacks
it controls its cost.
9. Sales force Dnata is the sale indigo airline sell
person of emirates. their ticket on
management Dnata handles and their own online
manage the sales of platform. And
emirates airline. also other
Dnata is the sister booking websites.
company of emirates
airlines for its online
ticket service. Dnata
sales emirates ticket
by attracting people
through advertisement
and brand value.
10. CRM practices (if Emirates uses Online
knowledge driven reservation
followed) inflight service (KIS) system,
software, which Separate accounts
allows employees for member,
access information agency and
about the flight crew, corporate,
record data about 24/7 multilingual
client to give offers call centre ,
and discount in the Proper schedule
future. available on the
website ,
 Baggage Tracer,
Cheap Fares,
Ancillary
Services and
many more

11. List of products Emirates main Indigo main

product are passenger products are
exported and in which flight and airline passenger flight
country(s) cargo. Emirates and airline cargo.
operates to 161 IndiGo operates
destinations in 85 more than 1,500
countries across six daily flights to 87
continents. destinations, 63
in India and 24
abroad.