Hollandse

Dutch Party in Bucharest

Table of Contents

Design sprint
Validation questions
Testing
Recommendations
Further testing
Next steps
 Design Sprint
1. Made groups
2. Goals and obstacles
3. Interviews
4. Empathy map -> understanding audience
5. How might we questions
6. Define sprint target
7. Diverge -> brainstorming
8. Solution sketches -> Dutch party
9. Converge and decide
10. Customer journey
11. Storyboard
12. Prototyping
 "How might we fulfill the desire to
socialize after lockdowns using social
events, and celebrate what the nation is
great at and imbue awareness, pride
and hope in the new generation?"
Validation Questions
Is our customer segment interested in a Dutch themed party?

Are Romanians interested in a party that is more chilled,

centered around networking, and getting to know new people?

Do Romanians like Dutch food and alcohol?

Are we able to provide an entertaining, international event?

Prototyping

Poster
Name
Digital survey
Moodboard
Slogan
Testing
 Which days Romanians go out on ?
Mostly on friday and saturday, but generally parties
happen throughout the week.

What do Romanians look for when going out?

A place with a cool vibe, a new experience, good music,
good food & drinks, something that doesn't break the bank
Cheap drinks and maybe snacks. Nice aesthetics
How do Romanians get to the bars and clubs?
Uber and public transport

What do you drink and eat during a night out?

2 to 3 craft beers
Maximum of 2 cocktails
Burgers, pizzas, local food, etc.
Generally not a fan of appetizers & dessert
What do Romanians know of the Netherlands?
Boats, canals, drugs, tulips, cheese and tall people

What is your primary goal on a night out?

To have a good time and meet new people.
What games do you like to play when you go out?
Party games

Which of our slogans do you like the best?

"A taste of Holland"
Which poster does our audience like the most?
 Recommandations

''I'd like to be able to taste beer, cheese and hot dishes as well,
so it would be coll if there was a full Dutch menu''.

''Photobooth with typical dutch props''.

''It'd also be cool to have a little "souvenir" stand from which you
can take Dutch-related products home. It can be anything from
beer, individually packed cheese, tote bags, wooden shoes''.
In general our target audience seems to
be interested in a Dutch party, but the
following elements are required...

Good and inviting vibe

Truly Dutch experience
Reasonably priced
Good food and drinks
 Follow-up Validation Questions
Would you rather have a 35 euro open bar or charged drinks with
entrance fee?
From what time do parties usually start and when do they end?
What type of music do you enjoy listening to at a party?
Would you like to attend a fun dress code party?
Do you know any drinking games?
What would be the ideal vibe to enjoy a conversation at a party?
Do you know anyone interested in attending the party?
Other than a bar, would you be interested in going to a party hosted
somewhere? Where would that be?
 Work breakdown

create a professional find and contact Identify the regulations

Assign roles mood board to pitch potential places to hold we might run into, and
the idea. such an event. address them.

Identify elements for

each sense. A menu for Create a marketing
smell and taste. Find supplies and get strategy (eg. word of Identify third party
Activities for touch for contract for the mouth) and material, services eg. security,
eg. A playlist and supplies. posters, instagram cleaning.
entertainment for posts,...
sound. Visuals for sights
Next step:

Decide on a project
for Romania with the
team as a whole...
Are there any questions?