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Top 100 Marketing Management MCQ With Answers & Explanation (2021)
Top 100 Marketing Management MCQ With Answers & Explanation (2021)
Given below are top 100 Marketing Management MCQ with Answers and explanations. These
Marketing multiple choice questions are updated in 2021. These MCQs are useful for MBA,
MMS, BBA, Bcom, Mcom, PGDM, MMM, and MCA students for NET, SET, Ph D university,
competitive & entrance exams.
These Marketing Management MCQ questions are equally beneficial for subjects like Basic of
Marketing, Principles of Marketing, & Fundamentals of Marketing
A. Abraham Maslow
B. Lester Wunderman
C. Peter Drucker
D. Philip Kotler
View Answer
D. Philip Kotler
Explanation:
Peter F Drucker is known as the father of management. Abraham Maslow is well known
for his theory of need hierarchy. Lester Wunderman was an American advertising executive
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8/9/2021 Top 100 Marketing Management MCQ With Answers & Explanation (2021)
A. Production
B. Profit-making.
D. Selling products
View Answe
Explanation:
Selling focuses on sale and profit only but marketing has broader goal. Marketing achieves
his goal of profit through the customer need satisfaction. In simple words, marketing
identifies customer’s or market’s needs. Then, it tries to fulfill i.e. satisfy that needs by
offering right combination of products and services.
View Answer
Explanation:
Marketing mainly emphasizes on customer value and satisfaction. Marketing includes all
other elements mentioned in option A, B & C, but the term mainly deals with customer
satisfaction. To satisfy customers, marketer need to offer right combination of benefits and
price i.e. value.
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8/9/2021 Top 100 Marketing Management MCQ With Answers & Explanation (2021)
C. In the 1920s.
View Answer
C. In the 1920s.
A. Marketing is the process by which companies create value for customers & build strong
customer relationships in order to capture value from customers in return.
B. Marketing is a societal process by which individuals & groups obtain what they need & want
through creating offering & freely exchanging products & services of value with others.
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering
& exchanging offerings that have value for customers, clients, partners & society at large.
View Answer
A. Marketing is the process by which companies create value for customers & build strong
customer relationships in order to capture value from customers in return.
Explanation:
Marketing is the activity, set of ___________ & processes for creating, communicating,
delivering & exchanging offerings that have value for customers, clients, partners &
society.
A. Institutions
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8/9/2021 Top 100 Marketing Management MCQ With Answers & Explanation (2021)
B. Organizations
C. Companies
D. Enterprises
View Answer
A. Institutions
Explanation:
As per the official definition by American Marketing Association (AMA), Marketing is the
activity, set of institutions & processes for creating, communicating, delivering & exchanging
offerings that have value for customers, clients, partners & society.
Here, Institutions is the broader and more precise term as compared to other options.
The key term in the American Marketing Association’s definition of marketing is:
A. Activity
B. Sales
C. Products
D. Value
View Answer
D. Value
A. An organizational function and a set of process for creating, communicating and delivering,
value to customers and that benefit the organization.
B. Improving the quality of life for consumers by selling them products and services.
C. Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.
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8/9/2021 Top 100 Marketing Management MCQ With Answers & Explanation (2021)
D. Marketing is an organizational function includes the 4Ps i.e product, place, price and
promotion.
View Answer
Explanation:
This definition of marketing is one of the most comprehensive definitions of Marketing. This
definition covers 4Ps i.e. four important elements & aspects of marketing.
Product (Creating)
Promotion (Communicating)
A. An art
B. A Science
D. Selling
View Answer
View Answer
Explanation:
Marketing is much broader than just selling, read this article for further details Why selling is
merely a tip of the Iceberg called Marketing
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Tags: Marketing Management Marketing Mix
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