INTRODUCTION

Consumer Behavior may be described as "the interaction of forces that happen while a
consumption process, within a consumer" self and his environment. The conversation takes place
within three components viz. knowledge, discrimination, and behavior; it persists through pre-
purchase activity to the post-purchase experience; it includes the stages of evaluating, acquiring,
using and disposing of goods and services". Customer research occurs at every phase of the
utilization method, before the purchase, during the purchase and after the purchase. It is regarded
with determining the particular applications that products hold for customers. The term consumer
is used to denote two different consumers: personal or individual consumer and organizational
consumer. The private consumer unique individual who buys goods and services goods for his
use or household. They purchase goods for multi-purchase consumption; hence, they are called
"end users" or "Ultimate users". The year 2000s have borne witness to spectacular shifts in the
marketplace activated by prickly changes in the past and present lifestyle patterns and the
essential revolution in communication technology. Time-tested concepts on brand time-tested
mass marketing are being turned on their heads as they fail to gauge the behavior of new
generation behavior.

The behavior is characterized by behavior optionality of individual prospects, the preference for
numerous options, inclination to abandon brand loyalty and switch to competition brands that
give higher apparent value. The new breed is even willing to import to satisfy the specific
requirement. The problematic condition size this generation by conservative demographic
factors. Unless their contemplation process and buying behaviour are fully understood, product
designs and packaging, branding, and distribution channels are likely to be misplaced. The
varying demographic profile of the population in terms of education, income, size of family, and
so on is imperative by what will be more substantive in days to come will be the Psychographics
of customers. How they feel, think, or behave. Markers will have to continually monitor and
comprehend the primary Psychographics to map their relevant industries are moving and decide
what is required to be done by way of toting up the value that stimulates customers to buy the
company's products and empower the potential industry structure. The acquaintances of the
consumer behavior assist the marketer in understanding how assists think, feel and select from
alternatives like products, brands and the like and how their environment predisposes the
consumers, the reference groups, family, and salespersons and so on.

A consumer "s buying behavior is influenced by cultural, social, individual and psychological
constituents. Most of these constituents are unrestrained and ahead of the hands of marketers, but
they have to be accurately estimated while striving to perceive the multifaceted behavior of the
consumers. The Howard-Sheth consumer behavior model was cast in a multiple-equation
regression model to test data on a good in a specific market. Predicted fundamental parameters
were usually consistent with the model's forecasts, but unusual goodness-of-fit models were dull.
The model helped organize this analysis of consumer behavior, but the test put extreme pressure
on the data. As a result, considerably advanced data collection methods and procedures will be
needed before the full experimental potential of such models will be realized.

PRODUCT:

Apple AirPods with Wireless Charging Case

This report analyzes the consumer behaviour based on the Howard Sheth Model (With respect

to the Apple AirPods with Wireless Charging Case)

The Howard Sheth model is an approach used for analyzing the combined impact of the social,
psychological, and marketing factors on consumers' buying behavior or preference and the
industrial buyers into a logical order of information processing.

PROBLEM DEFINITION

With the help of Howard-Seth Model this paper is trying to analyze the overall all consumer
behavior in context Apple in March 2019 upgraded the AirPods and presented the primary
AirPods update with a small bunch of helpful new highlights that make the Apple-planned
earbuds like nothing anyone's ever seen. The AirPods 2 help without hands "Hello Siri"
usefulness, permitting clients to control volume and trade melodies through voice orders, so
there could be no need to tap on the AirPods with a finger to enact Siri.

The refreshed AirPods are outfitted with a refreshed H1 chip, which replaces the W1 chip and
brings availability enhancements. AirPods associate all the more rapidly to your gadgets for
significantly more problem-free insight. Programmed exchanging between devices while tuning
in to music is presently multiple times quicker. The H1 chip in the second-age AirPods upholds
Bluetooth 5.0, which should bring better reach.
AirPods pair up with iPhone, iPad, iPod contact, Apple Watch, Apple TV, and Mac, and gratitude
to the H1 chip, you can without much of a stretch switch between Apple gadgets. AirPods
additionally pair with Android telephones and other Bluetooth-empowered devices utilizing
customary Bluetooth matching strategies.

Before buying an Airpods usually a customer encounters a lot of problems and dilemmas in order
to purchase their best suited Airpods. The iPad with Wi-Fi + 4G model you purchase is
configured to work with a particular cellular network technology. It is not global on 4G. There
are three different 4G versions of the iPad. All performances will operate on GSM systems
worldwide if unlocked.

SCOPE OF RESEARCH-
In the current situation the purchasing power of customers have increased extremely. Nowadays
the customers get what they want. The customers are willingly ready to pay for advanced
products and that too at an increased price or even a costly product they are ready to pay if the
product is value for money. Even the normal working class people have become tech savvy due
to the need of the changing world and the social status matters to everyone, buying an iPhone has
become a trend and having a iCloud setup is wish of many people. Many Customers buy Airpods
2 just for social status some customers buy for its unique features and new technology inventions
Apple comes up with. In this highly competitive world it is surprising Apple Airpods have very
less competition as we can observe that the people who have iPhones tends to buy Airpods only
as well as people using other smartphones also buy Airpods.

Hence this study will help us understand the buying behaviour of customers and the factors
influencing the buying decision of the customers in buying Airpods 2. This study will also help
marketers to understand the customers more nicely and help them to increase the customer base.

OBJECTIVES
 To determine the factors that influences customers for buying Airpods 2

 To Study the perception of the consumer regarding various wireless earphones

 To Study the entire chain of the consumer decision making process

  To understand the different things and factors that affects the customer’s decision for buying
a product

 To Consider various internal and external factors which determine the different stages of the
buying decisions of the consumer

 To understand customer psychology and the things customers keeps in mind before and after
buying Airpods 2.

THEORETICAL FRAMEWORK
The Howard Sheth Model is a method for putting the cumulative effect of demographic,
psychological, and marketing considerations on customer and industrial buyers' purchasing
habits or preferences into a rational order of information processing. John Howard developed the
first fully integrative model of buyer behaviour in 496'3 by extensively and consistently applying
learning theory. He was the first to distinguish between problem-solving behaviour (which is
equivalent to logical behaviour in economics), selective problem-solving behaviour, and
automatic response behaviour. Howard Sheth published "The Theory of Buyer Behaviour" in
1969, which included a more meaningful elaboration: More variables influencing customer
behaviour were used, and the relationship between them was explained with remarkable
precision, making this model a significant milestone in the development of user, behaviour
theory. The Howard Sheth Model has three levels of decision-making. The model has three major
phases of the buyer's decision-making or choosing of a specific brand, and we'll go through each
of them in more detail below.
Input Variables
The stimulus inputs talk to the concept or data clue approximately the emblem and its product in
phrases of product pleasant, distinctiveness, price, provider provided and availability. These may
be similarly categorized as follows:
 Significant Stimuli: It is the physical tendencies of the product and the brand. For a TWS
headset, it consists of price, durability, availability, extraordinary traits and provider.
 Symbolic Stimuli: The commercials and hoardings approximately the brand new released
product and some of YouTube movies that specify the advantages that a client is getting,
made me take into account this product.
Also the client engagement and communique with the executives created a mental effect has
already been created because the product is from a reputed brand “APPLE” and my notion in the
direction of the product has a massive effect on understanding the high-satisfactory and
recognition of the brand. iii. Social Stimuli: The interactions with my family, pals and different
expertise (reference groups) that are taken into consideration as a supply of data for the buyers.
Perceptual Construct:
The first of two sets of imaginary constructs in the Howard Sheth model is the perceptual
construct. These concepts tend to do with how people handle information from various sources.
Perceptual structures include variables such as attention, stimulus ambiguity, perceptual bias, and
overt search.
The sensations are accepted and justified by the consumers. Two factors that may affect his
interpretation are sensitivity ambiguity and attention bias. Stimulus confusion occurs when a
person is unsure of the meaning of the stimuli he receives or how it will affect his response. A
opinion bias occurs as he distorts the information he gets to meet his pre-existing interests or
desires.
Learning Construct
The second set of Hypothetical constructs is the more complicated of the two. Howard and Sheth
refer to the buyer's forecast of when, where, and how to purchase the product as the buyer's
forecast of when, where, and how to buy the commodity. The variables that make up the learning
construct are motives, brand comprehension, choice requirements, attitude, intention, confidence,
and satisfaction. The buyer's target is most closely related to his attitude toward the product or
brand (as shown in the model), which is motivated and shaped by a variety of other influences,
each with its own nuances
Output: The product, or outcome, of the buyer's decision-making is seen in the form of his or
her reaction to the input variables. It is made up of five main components, which are listed below
in order: i. Concentrate: Because of my intense focus on the facts I gathered, I was able to make
a decision that would allow me to keep the product for a long time. ii. Brand Recognition: I had a
clear picture of Apple Airpods Pro and its features, especially active noise cancellation, which
influenced my decision.
Exogenous Variable
Other external factors can affect a person's or a company's purchasing behaviour by preventing
them from purchasing a preferred brand's product. The exogenous variables in this model are the
environmental factors or materials. The following are some of them: i. Purchase Importance: If
the consumer considers the product to be less important and has a low cost, there is no brand
choice. ii. Personality Variables: Personal characteristics such as arrogance, self-esteem, fear,
superiority, authoritarianism, and others affect a buyer's buying decision. iii. Social Class: A
buyer's social circle, which includes families, acquaintances, and other references, has an
influence on his or her decision. A buyer’s social group, including the family, friends and other
reference groups impact the selection or rejection of a particular brand. iv. Culture: The buyer’s
values, beliefs and ideas frame his/her purchase motive and inhibitors. v. Organization: The
buyer’s interaction with the social groups defines their authority, status and power. The
hypothetical constructs of a buyer are affected by such formal or informal communications.

METHODOLOGY
Information search: Information search starts the moment as soon as the need is recognized. It
is an attempt to gain appropriate knowledge about products. Knowledge of brands and their
essential characteristics and expertise of stores from which to purchase them is achieved. The
optimum amount of information is required for taking a proper choice. Consumers gather
information; then understand (perceive) by selecting, organizing, and interpreting it.
Different types of Information Search are
 Internal search: This is sufficient in case of the loyalty decisions and impulsive purchases.
An internal investigation is also done for routine response behaviour and limited problem-
solving.
 External Search: It is a planned, mediated, and rational pursuit of information for the high
involvement purchase decision, i.e., extensive problem-solving.
 Passive Search: Low involvement use repetitive advertising use TV Emphasize Price
Promotion and in-store marketing stimuli.
 Active Information Search: Marketers must vary message content frequently. Use Print
Media. Emphasize advertising and emphasize marketing before the customer enters the
store.

Research: Research is defined as determining the viability of a brand new product or service
through the research conducted directly with potential customers. The analysis allows a person to
discover the product specifications and get opinions and other feedback from other customers
about their interest in the service or product.

This type of research can be conducted by the person himself or with the help of other persons
whom they know. It can be done product testing through surveys and focus groups. Test subjects
are usually related to product samples. Consumer research is a part of the market research in
which the inclination, motivation, and the purchase behaviour of the targeted customers are to be
identified. Consumer research helps organizations understand customer psychology and create
the detailed purchasing behaviour profiles.
It uses various research techniques to provide systematic information about what is the
customers need. Using this information, brands can make various changes in their products and
services, making them more of customer-centric, thereby increasing customer satisfaction. This
in turn, help to boost business.
An organization with an in-depth understanding of the customer decision-making process is most
likely to design a product, put a specific price tag on it, establish distribution centres, and
promote a product based on consumer research insights. It produces increase in consumer
interest and purchases. For example, A consumer electronics company wants to understand a
consumer's thought process when purchasing an electronic device, which can help a company
launch new products, manage the supply of the stock, etc. Carrying out a Consumer electronics
survey can be helpful to understand the market demand, understand the flaws in their product,
and find out issues in the various processes that influence the purchase of their goods.

Reference Groups: Reference groups are those people in a consumer’s micro-social

environment who are salient or relevant to the consumer. These groups can influence an
individual’s cognitions, affective responses, and behaviors. The many reference groups include
formal, informal, primary, secondary, membership, aspirational, and dissociative. Combinations
of these are possible. An informal group is not explicitly structured with a clear mission. Primary
group involves face-to-face interactions whereas families and peer groups are the most
commonly studied as informal primary groups because they impact various product behaviors.
The Formal secondary groups would have little or no face-to-face interaction and would have a
specific structure; professional societies would be examples. For most products, traditional
secondary groups would have little influence. Several distinctions are made among these types of
reference groups: primary versus secondary, formal versus informal, and membership versus the
aspirational versus dissociative Marketers face various difficulties in working with reference
groups. Marketers have to identify a relevant reference group for their product. Usually, they will
find that influencing or controlling the groups is difficult. The Predicting effects on consumers’
behaviors is very difficult, especially in the face of various conflicting influences. There are three
types of reference groups: informational, practical, and value expressive. Informative force can
be powerful and is perhaps the most easily affected by a well-planned marketing strategy.
Marketers might direct some information directly to experts and opinion leaders which serve as
reference points for groups of consumers. The Problems arise because this marketing information
should be processed by multiple individuals. Thus, information may be selectively attended to
and interpreted by both the reference person and the group members to whom it is transmitted.
There is no guarantee that the reference person will share positive information.
Utilitarian influence is challenging for marketers to use directly since the reference groups
control the possible rewards or punishments. Marketers can divide advertising strategies that
portray people receiving extra reinforcements (or sentences) for appropriate behaviors. Through
extensive learning, consumers might develop these same behaviors. To put into use the value-
expressive influence, marketers should have a good understanding of the critical values in the
reference groups and how the groups influence the self-concepts of individuals. These values
could be portrayed in ads, or salespeople could be trained to bring out more values during their
presentation. The extensive value of the product may not be consistent with marketer objectives.
Sometimes the different segments have conflicting values that are expressed by the product
usage.

Word of Mouth: Word-of-mouth advertising is essential for every business, as each happy
customer can spread dozens of new ones your way. And it's one of the most trusted forms of
advertising because a person/customer puts their reputation on the line whenever they make a
recommendation. That person has nothing to gain but the appreciation of those who are listening.
What you are doing to make sure your potential ambassadors feel confident enough in your
business to recommend it? What are you doing to trigger word-of-mouth? Word-of-mouth is
triggered when a customer experiences something far beyond what was expected.

DISCUSSION GUIDE:

A good dialogue guide is the most important part of any planning. It is the map that will lead you
to the information you need and ensure that your research sessions are productive. Such
discussion guides will be detailed texts that you will closely monitor, and others will be rough
drawings that will act as a quick resource for the researcher. In our view, a dialogue guide that is
right in the middle is preferable.

The aim is to keep the research on track with the learning objectives you've set. The most
important input variables that were part of or influenced my purchasing decision were price, cost,
the uniqueness of the smartphone, and after-sales support. First and foremost, I had a price range
and tech expertise in mind before even starting my quest for the right smartphone.
I'm one of those people whose ears aren't ideal receptacles for the original AirPods, which are
now on their second generation. I can wear them, but they don't stay in my ears all that well. I
feel them start to fall out if I do anything too strenuous in them, like dash across the street to
make a light. I earned my AirPods Pro last month. And after a few days of use in different
scenarios, I can confidently state that these are the best active noise cancelling headphones I've
ever used! Even though the first generation of AirPods had a lot of latency with Voice-over, I've
always been a fan. But, from the start, I was fully convinced of Apple's wireless future. Unlike
many other blind people, I never lamented the loss of the 3.5 mm headphone port. But when
Apple unveiled AirPods Pro, I was really interested. These are AirPods, but I've also tried some
over-ear headphones with active noise cancellation (ANC) over the years. However, the weight
of these always caused my neck to ache
With the AirPods Pro, I don't have that problem. They fit my ears securely. I can run with them
and they're sweat-proof, Apple says (they have an IPX4 water-resistance rating, which means
they're splash proof but not waterproof). It's also worth noting that they come with small,
medium and large ear tips. I was worried I'd need an extra-large tip to get a tight seal, but the
AirPods Pro's large ear tips fit my ears fine
To summarize, the latest AirPods version would accommodate more ears than the previous
AirPods. There are still variations, so I refuse to call it a universal suit, but it's similar. The only
problem is that some people don't want silicone buds in their ears, even though they're as smooth
and pliable as these tips are. That's one of the reasons why the original AirPods are so famous.
They simply nestle in your ear, and when they do, they're very relaxed.
As a result of inconsistencies in the information provided by numerous YouTube and blog
reviews, I've encountered Stimulus uncertainty. Almost every analysis is identical in some way,
but they all have different perspectives on the phones, both personally and in contrast. One was
said to be the best, and the other was said to be the weakest. As a consequence, I was wary and
unsure about which one to buy. As a result of discrepancies in the specifics provided by
numerous YouTube and blog testers, I've faced Stimulus ambiguity. Almost all of the reviews are
identical to some extent, but in both individual and comparative reviews, they have different
opinions on the phones.
The very first thing you'll find about the AirPods Pro is that they have more bass than the regular
AirPods. Their recent noise-isolating model and new drivers tuned for that design are primarily
responsible for their increased bass. The basic AirPods sound fine in quiet environments, but
they struggle when exposed to external noise due to their open nature (the bass frequencies get
drowned out). The AirPods' efficient noise cancellation also assists with background noise, and
the combination of the tips' seal and successful noise cancellation makes them sound much
louder in noisy conditions like city streets.
Touch controls are included on the standard AirPods. A touch zone on the side of the bud is
tapped or tapped and held. The AirPods Pro have a force sensor built into the stem of each bud,
which is a positive thing. The controls are enabled by pinching the stem. To move a track ahead,
pinch twice easily. Toggle a transparent mode that allows sound to leak in or transform noise
cancellation on or off by pressing and holding.
When I wear AirPods, I usually have a slight bit of fear. I like how compact they are, but I'm still
concerned about one coming out because they don't have a good seal. The AirPods Pro aren't like
that. Apple is including silicon ear tips for the first time in AirPods or EarPods history. Not just
one, but three pairs. But how do you decide those are the right size for you? You'll find out from
your iPhone. An AirPods tab can be found in the Bluetooth portion of the iOS Settings menu.
The Ear Tip Fit Test can be found by tapping it. The AirPods Pro can play a song in your ear until
activated. Who should consider purchasing the Apple AirPods Pro? The AirPods Pro are the best
true wireless earbuds for Apple iPhone users who like true wireless earbuds, plus they are the
best true wireless earbuds for the new generation of iPhones.
True wireless enthusiasts will enjoy them, mostly because successful noise cancellation in this
form of device is uncommon unless you buy a Beats, Sony, or Huawei edition
Exogenous variables that influenced my buying behaviour included personality, social class, and
time pressure. There was a sense of urgency, for example, when there was a Sale on a certain
date and only a limited number of units available for purchase. In the other hand, the Bose True
Wireless QuietComfort Ear-buds were on daily sale and could be purchased at any time. As a
result, I was never moved by price and stuck to my guns when it came to buying just the Apple
Airpods Pro. As a result, these genuinely wireless earbuds have some of the best active noise
cancellation I've ever experienced in a pair of truly wireless earbuds. And they're relaxed — not
loose-fitting comfortable, not comfy comfortable, but genuine comfort. Siri's hands-free
capabilities are improving all the time, and the audio quality is excellent.

TRANSCRIPTS

 https://www.apple.com/in/airpods-2nd-generation/ About Airpods 2

 https://www.youtube.com/watch?v=Cd4N5v-O3uk Airpods 2 first look

 https://www.youtube.com/watch?v=jkUMblxVV5c Unboxing Airpods 2

 https://www.youtube.com/watch?v=SU_tVY7x6wc Airpods 2 vs Airpods1

 https://gadgets.ndtv.com/videos/apple-airpods-2-review-513669 Airpods 2 video review

 https://www.youtube.com/watch?v=zxljuYxP8js User manual

 https://www.youtube.com/watch?v=zxljuYxP8js Tips to use Airpods 2

 https://tech.hindustantimes.com/tech/news/airpods-pro-vs-airpods-2-what-s-different-in-
apple-s-new-wireless-earbuds-story-EtZ2fmcpStIEaNJz2d3WRM.html Difference in
Airpods 2

 https://www.youtube.com/watch?v=-_W5iUqduDg Setup of Airpods

 https://www.youtube.com/watch?v=7DXa5VA87Bc review of the upgradation of Airpods 2

 https://economictimes.indiatimes.com/magazines/panache/airpods-2-offer-faster-
connectivity-better-battery-life-etpanache/videoshow/68837862.cms explaining the feature
of faster connectivity

 https://www.indiatvnews.com/technology/news-apple-airpods-3-airpods-pro-2-launch-in-
2021-660223 Launch of Airpods 2

 https://appleinsider.com/articles/19/04/14/which-to-buy-airpods-airpods-2-or-airpods-2-
with-the-wireless-charging-case difference between Airpods, Airpods 2 And Airpods pro

 https://www.cnet.com/news/apple-airpods-2-vs-sony-true-wireless-wf-1000xm3-which-
better-earbuds-bluetooth/ Airpods 2 vs Sony true wireless earphones

 https://igotoffer.com/apple/apple-airpods-2-full-information Features of Airpods

 https://www.youtube.com/watch?v=O5NS1X3VrxA

 https://www.apple.com/in/airpods-2nd-generation/specs/ Specifications

 https://gadgets.ndtv.com/audio/reviews/airpods-2nd-gen-2019-review-india-price-apple-
2025752 Introduction to new features

 https://igotoffer.com/apple/apple-airpods-2-full-information technological advancements

THEORETICAL AND PRACTICAL IMPLICATIONS

Buying the correct APPLE Airpods Pro at the value point of 28,250 INR is anything but a simple
task. It requires a lot of study and exploration to buy a BlueTooth headphone with the best sound
quality and long battery life with less latency in a particular value section. Since an advertiser
offers something or the other with credits that anybody wishes to have, there will be peripheral
contrasts, and there will not be a lot of customization or changes are accomplished for something
very similar. It turns into the buyer's obligation to dispense and pick an ideal alternative from all
the accessible an Apple Airpods on the lookout, which goes under his/her financial plan. Each
advertiser pursues the purchaser so their client base increments.
The investigation says that most clients and purchasers these days connect with themselves in a
touch of previous reviews to buying anything other than their choice would generally be an in-
store one. Customers are massively affected by the store's naiveté and their shows.
In the data search stage, which incorporates loved ones and learning factors, research has shown
that customers utilize various sources on the web to explore by checking on sites and asking
loved ones. This stage assists purchasers with social event data about the different an Apple
Airpods available.

After examining every one of the variables and investigating all other options, the customer will
pick an Apple Airpods on their prerequisites, wishes, and needs in the buy choice stage. The
study explained that customers purchased items after breaking down the outer and inward
impacts that incited them to settle on buying choices.

ANALYSIS

The consumer decision-making process is how consumers become aware of and identify their
needs; collect information on how to solve these needs best; evaluate available alternative
options; make a purchasing decision, and assess their purchase.

Understanding the consumer decision-making process is essential to any business, but businesses
have a unique opportunity to optimize it. As online shoppers generate so much more data than
those in physical stores, online retailers can use this data to implement conversion strategies for
every stage of the process.

MANAGERIAL RECOMMENDATIONS TO THE BRANDING TEAM

One of the principal reasons promoting began is buyer conduct and buying propensities for a
shopper, bringing forth the advertising. All the muddled purchasing and CDM (Consumer
Decision Making) are the purposes behind advertisers to development. Consequently,
showcasing techniques need to adjust both innovativeness and vital moves to separate it from
others.

The brands should focus on building a relationship with consumers to come again to buy new
products from the same brand. The brand should not always think about selling the products.
They should change their approach to marketing the product. Care should be taken in product
assortment and price ranges as we as the company will surely want to target all the segments.

We accept that the brands like APPLE will zero in on their image systems by understanding
customers' buy conduct after going through this study. To make the client venture more
reasonable, organizations should chip away at approaches to convey exact surveys about the
TWS headphones to avoid twisting data. Organizations ought not to befuddle the purchasers.

CONCLUSION

The purchasers' profoundly friendly and mental necessities are perplexing, and consequently, one
or more perceives buyer purchasing conduct. The methodology that is being utilized for
understanding purchaser conduct assumes a critical part. From the mark of information sources
improvement until the yield of Howard Seth Model characterizes various purchasing procedures
of each APPLE buyer. Subsequently, the Howard Sheth Model is helpful to group down every
one of the potential intentions that can be seen in various clients and get bits of knowledge
appropriately. Many people do not pick and purchase a TWS headphone arbitrarily or due to a
decent brand these days. It has become a need over a need to purchase and use at any rate a
decent stable and numerous highlights it gives. Since the organization remembers this and
adjusts its item highlight, detail, and plan with the value, individuals will want to show positive
conduct to purchase the item. Furthermore, organizations should dispatch AirPods with longer
battery life since individuals anticipate that the AirPods should work for extended periods with a
solitary charge regardless of whether they are utilizing them consistently. This is presently
getting one of the basic standards as of late.
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