Professional Documents
Culture Documents
Kentucky Fried Chicken
Kentucky Fried Chicken
Chicken
“Report based on study of structure
and culture of KFC”
Submitted to:
Submitted by:
Transmittal Letter
Research Associates
MBIT Students
We will hope that you will like and appreciate our report and gives
credit in future.
Yours Obediently,
Group Leader
Sign: (leader)
Table of Contents
Executive Summary 1
Introduction 2
KFC Saloogan 2
History 3
KFC in Pakistan 4
Some Facts 4
Vision 5
Mission Statement 5
Culture 6
Structure in Branch 7
Major Departments 8
Social Responsibility 10
Strategy 10
International Expansion 10
Multi brand Innovation & Expansion: 10
Global Franchise Fees 10
Strong Cash Generation and Returns 10
International Operations 11
Founding Truths 12
External Environment 13
Competitors 13
Suppliers 13
Customers 13
Analysis 15
Hdfh 16
Bibliography 18
Page | 1
Executive Summary:
Structure
Culture
Symbol
Slogan
Behavior
External environment
INTRODUCTION:
The Global Company that serves you with same quality and care
throughout the world.
KFC is based in Kentucky, and is
the world’s most popular chicken
restaurant chain.
8 million customers each day.
KFC is part of Yum! Brands, Inc.,
which is the world's largest
restaurant system with over 32,500 KFC, A&W All-American
Food™,Taco Bell, Long John Silver's and Pizza Hut restaurants in more
than 100 countries and territories.
KFC has more than 13,700 restaurants in more than 100 countries and
territories around the world.
Food, fun & Festivity, this is what KFC is all leading the market since its
inception.
Be it colonel sanders secret original recipe chicken or the hot & spicy
version, every bite brings a yum on our face.
KFC SALOGAN:
At KFC we can proudly say……….
Page | 3
HISTORY:
1890 – Colonel Harland Sanders, the founder of the KFC Corporation,
was born.
1932 – Colonel Sanders developed his special blend of 11 spices and
herbs, which marked the beginning of his famous Original Recipe
chicken.
1935 – The Colonel became known as the Kentucky Colonel, this
name is what later became incorporated in the name Kentucky Fried
Chicken.
1952, Col. Sanders started franchising his recipe door to door financed
by his $105.00 SS Check
1966 – KFC went public with its franchises and special chicken recipe.
1976 – Colonel Sanders received an award for becoming the world’s
second most recognizable celebrity.
1980 – Sadly, Colonel Sanders passed away. However, his legacy
carried on and is still widely recognized today.
1997-Frist KFC restaurant opens in Pakistan in January at Karachi.
1997-Frist KFC in Lahore in June at Barket market.
2000 – KFC founded the Colonel’s Kids Charity to help kids afford
education and get a good start in life.
2002 – Tricon Global became Yum! Brands, Inc., which it remains to
this day.
2002 – Tricon Global became Yum! Brands, Inc., which it remains to
this day.
2008 – Today there are 13,266 KFC franchises around the world, 5,525
in the U.S. alone.
Page | 4
KFC IN PAKISTAN:
Cupola is a Dubai based multinational company involved in several business
including, oil gas exploration, plastic cards, retail markets and food
franchising. Cupola holds the master franchise rights to operate KFC in
Pakistan.
SOME FACTS:
These are some fact and figures of KFC for the economy of our country.
Apart from fulfilling our commitment of serving delicious, fresh and hygienic
food and at the same time providing our customer with the ultimate
entertainment; KFC also plays in the economics development of our country.
Presently KFC has provided to over 1200 Pakistanis, which adds up to 6000
individuals directly dependent in KFC Pakistan.
The Government of Pakistan receives over Rs.10 million per month from KFC
Pakistan as direct taxes.
95% of all food and packing material used in KFC Pakistan is procured locally,
which sums up to a purchase of over Rs.35 million per month.
Promoting the local supplier industry (construction related, paper and packaging,
cooking oil, machinery, poultry products, bakery and confectionary items).
Sales tax @ 15% being paid to the Government.
Page | 5
VISION STSTEMENT:
MISSION STATEMENT:
Page | 6
CULTURE:
The set of key values, beliefs, understandings and norms that members of
organization share. Employees deeply follow the culture at surface level and
customers.
Page | 7
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MAJOR DEPARTMENTS:
N E
R EG
F F EA
D IN
M A NA G E R S OF
STRUCTURE IN BRANCH:
L H
RA C
T R
Page | 8
Organization has the following major departments;
Human Resource
Accounts
Administration
I.T
Marketing
Finance
Training includes:
Workbooks
Quizzes
On-the-job competency based training
Employees are encouraged to work together as a team
KFC is committed to making sure their people grow to their highest
potential
KFC does their best to make the job
interesting and exciting for worker.
Page | 9
NUTRITIONAL INFORMATION AND
SPECIFIC INGREDIENTS
Zero Grams of Trans Fat:
The taste you love just got better. Starting
in April 2007, KFC proudly introduced a new
recipe that maintains all the delicious finger-
lickin' flavor of the Colonel's 11 herbs and spices,
but with Zero Grams of Trans Fat per serving.
Keep It Balance:
Page | 10
SOCIAL RESPONSIBILITY:
KFC has made it their responsibility to consumers that they will
provide quality chicken in a fast, efficient way.
KFC sponsors a reward for senior citizens, those who live life to the
fullest and are recognized in their community
KFC also has the Colonel’s Kids program, a charity organization that
helps kids become educated and grow up in a better world than that
which they have known.
STRATEGY:
KFC has created a strategy that is focuses on strength and opportunity.
They want to expand internationally, offer consumers more choices at their
restaurants, and provide good services to their customers. They have
incorporated a growth strategy into their company because they fully intend
to be the largest fast food chicken corporation in the world; they seem to
have already accomplished this goal, but also intend to stay well ahead in the
game by franchising KFC buildings throughout every country in the world.
International Expansion:
KFC generated over $1.3 billion in cash from all sources in 2008, more
than fully funding capital expenditure needs, allowing free cash flow for share
repurchase, and some repayment of debt. Return on invested capital is 18%,
in the restaurant industry's top tier.
Page | 11
INTERNATIONAL OPERATIONS:
KFC franchises are located diversity and are willing to give just about
anyone a chance to begin their career by working at one of their
locations.
Page | 12
FOUNDING TRUTHS:
follow.
management.
4) Run Each Restaurant As If It’s Our Only One…Avoid the trap of the
averages.
pointing.
Page | 13
EXTERNAL ENVIRONMENT:
Customers
Suppliers
Competitors
MARKET SHARE
18%
KFC share
Others
82%
Page | 14
THE PRINCIPAL OF KFC:
Charisma: Seeking to stand from the rest and employing people who do.
Community: Believing that we have a deeper role to play than just being
business people and returning some of the rewards that we reap.
Page | 15
ANALYSIS:
The Kentucky Fried Chicken Corporation is a very successful
company that has grown to be the fast food giant it is today through
good management practices and good planning. Their mission
statement is very clear: recognition is key. They are all about diversity
and helping people growing in any way they can, and focus on
customer satisfaction as well. Their goals include being the best in the
business, which they have definitely accomplished, and focusing on
customer satisfaction as a major part of their environment.KFC desires
to offer good food, comeback value, and customer-focused teams to
consumers throughout the world; they want to have loyal customers
who will come back time and time again to enjoy their food.
Page | 16
1) What does KFC stand for?
Kentucky Fried Chicken.
2) Is KFC an American Company?
KFC is an American brand. The local franchisee/investment and
management is Pakistani.
3) Which company operates KFC in Pakistan?
Cupola Pakistan Ltd (CPL) owns and operates KFC in Pakistan.
4) What does KFC’s Colonel stand for?
He was he founder of KFC concept and now only his visual image is
associated with KFC. He was an American who died in 1980.
5) Does KFC sell 100% Halal chicken?
Yes.
6) Does KFC buy Chicken from Pakistan?
Yes from local suppliers K & N’S and thus promoters the local poultry
industry.
7) Does KFC buy all its supplies from Pakistan?
Over 95% items. KFC Pakistan has helped develop the local economy from
restaurant construction to pap packaging. Important items produced and
bought locally include poultry products, cooking oil, bakery products and
raw materials.
8) How is KFC Pakistan promoting the local economy?
Employing over 1200 people in various capacities and thus providing them
with the livelihood. If each person directly or indirectly contributes to
support 05 family members, the total number of depending on KFC is 6,000
souls; this is other than the suppliers associated with KFC Pakistan.
Promoting the local supplier industry (construction related, paper and
packaging, cooking oil, machinery, poultry products, bakery and
confectionary items).
Page | 17
Sales tax @ 15% being paid to the Government. Corporate and individual
Income tax. With holding tax on al payments made to the suppliers, making
them a part of the documented economy. Payment to local Government
departments for licenses and taxes. Foreign investment coming into
Pakistan.
9) Has KFC contributed in improving the standards of Restaurant business in
Pakistan?
KFC Pakistan has contributed in providing Halal and Hygienic products to its
customers and managed this through proper training of its human
resources. It has created competitive level for other thus improving the
overall industry standards.
10) What has KFC Pakistan done for children?
It provides a family like environment where children can also come with
their families or alone and enjoy the healthy and hygienic food. Play areas
are also provided for enjoyment.
KFC Pakistan team makes frequent school visit and educates the children
about different social issues. KFC Pakistan also designs programs especially
for children in order to involve them in healthy activities. (Kiddy Fun Camp
as an example)
11) Does KFC Pakistan support and social concerns?
Participating in social concerns like protecting the environment. It also
supports various social organizations like “Care and Kindness Society” and
visits handicapped children (SOS and Fountain House) on occasions.
Also contributes an amount to celebrate the National Occasions by
sponsoring events arranged by the Government.
Page | 18
Bibliography:
The information about KFC is collected from
Yum! Brands
www.kfcpakistan.com
www.kfc.com
Phone No.
We also go to visit and ask detail information about the structure and culture
of KFC Branch and there Regional Head Office at Barket market Ali Block New
Garden Town Lahore.
Special Thanks: