UNIT 14 / Corporate gift-giving M. in Ed. Alicia I.

Rodríguez

ENGLISH / Remedial 5 / UNIT 14 / Corporate gift-giving

ACTIVE * RELATED COMPETENCIES
LEARNER Improving and Extending
LANGUAGE SKILLS ENGLISH Remedial 5
Gaining and Developing
UNIT 14 / Corporate gift-giving
BUSINESS SKILLS
Target Structures
Retaking and Performing
Ethics / Citizenship SYSTEMIC VISION FOR Countable and uncountable nouns
Sustainability SUSTAINABILITY

Objective
Responding to B1 performance level, students will be able to understand the importance of promotional items in the
business world. Additionally, learners will discuss ways of making promotional items part of a business sustainability
strategy.
PROMOTIONAL

Intended to advertise something.

A promotional campaign/video.

The writer recently went on a promotional tour of his homeland.

http://dictionary.cambridge.org/

UNIT 1 / VOCABULARY I
consumables department glassware giveaways rank survey tight cultural
store or freebies budget awareness

COUNTABLE AND UNCOUNTABLE NOUNS

Countable Nouns Examples

Countable nouns are nouns that can be counted. Most The company recently bought 200 promotional items.
nouns in English are countable. The firm spent $ 50 dollars on promotional pens.
Uncountable Nouns Examples

Uncountable nouns are not counted in English. This The production department spends a lot of energy.
usually has to do with the way English speakers think of The secretary offered coffee to everyone at the meeting.
these nouns. We often picture these nouns as a single
concept or one big thing which is hard to divide. Many of Uncountable nouns tend to belong to one of the
these words are countable in other languages, but they following categories:
ARE NOT countable in English. Generally, we do not Liquids and Gases Solid and Granular
use plural forms of these words. However, some of • water Substances
these words do end in "s", so don't get confused. • coffee • wood
• milk • metal

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

• air • cheese
• oxygen • sand
• rice
Energy Words and Forces Subjects Grouped Concepts Information and Abstract
• electricity • French • fruit Concepts
• sunshine • chemistry • money • information
• radiation • economics • food • advice
• heat • science • vocabulary • education
• magnetism • math • news • democracy
• intelligence
Uncountable Plurals Examples
Sometimes in English, we do use uncountable nouns in We'll have two coffees. (Cups of coffee)
plural forms. This is most commonly done with liquids I bought three waters. (Bottles of water)
and substances. It usually takes on the meaning of "cups The company produces two leathers. (Types of leather)
of", "bottles of" or "types of".
Different Meanings Examples
Uncountable noun:
There are certain words which have multiple meanings. I couldn't see anything because there was no light.
It is possible for one meaning to be countable and the (electricity)
other to be uncountable. Take for example the word
"light": Countable noun:
The Christmas tree was covered with hundreds of lights.
(light bulbs)
Rubber (caucho, goma, hule) a substance
Rubbers (goma o borrador) an object
Generally, the rules are still the same. The first use of "light" is a form of energy. The second use of "light" means
"small light bulbs", which are normal countable objects.
http://www.englishpage.com/minitutorials/countable-uncountable-nouns.htm

QUANTIFIERS / English study online

WITH UNCOUNTABLE NOUNS WITH COUNTABLE NOUNS WITH COUNTABLE NOUNS AND
UNCOUNTABLE NOUNS
Much mucho A majority of All / Enough / Plenty of todo / todos
A bit A great number of None / No
Little Several / Various Some
A great deal of Many muchos More
A large quantity of A large number of Most (the majority)
A little un poco A number of Lots of mucho de / muchos de
Very little Few Less / Least menos / lo menos
A large amount of A few unos pocos Any alguno / algunos
Very few Not any ninguno / ningunos
INDEFINITE ARTICLE: a / an

1. Go to the following link and answer the exercises. For each answered exercise, post the screenshot.

GRAMMAR MODALS OF OBLIGATION

GYM https://agendaweb.org/grammar/countable_uncountable-exercises.html
SCREENSHOT: 4. Count / non-count words 1 SCREENSHOT: 6. Countable / uncountable nouns

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

SCREENSHOT: 2. Determiners - Intermediate SCREENSHOT: 5. Quantifiers - Intermediate

https://www.grammarbank.com/determiners-test.html https://www.grammarbank.com/quantifiers.html

SCREENSHOT: 4. Determiners Articles Intermediate SCREENSHOT: Intermediate grammar exercise: countable and
uncountable nouns
https://www.grammarbank.com/determiners-test.html https://speakspeak.com/english-grammar-
exercises/intermediate/countable-and-uncountable-nouns

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

SCREENSHOT: Exercise 1 https://www.englishclub.com/grammar/verbs-modals-have-to-must-

not-quiz.htm
https://test-english.com/grammar-points/a1/a-some-any-countable-
uncountable/

2. Classify the following nouns. (C = countable U = uncountable).

COUNTABLE vs UNCOUNTABLE
KRAFT CORPORATION
1. The children of the employees may join the “Dads & Moms day” at the company facilities next month.
 U
2. The new floor manager doesn’t like milk at all.    U
3. He prefers tea instead for the meeting.   U
4. Scientists say that the environment is threatened by pollution. Kraft corporation implemented a green
program.   C
5. Kraft peanut butter sales improved in the last quarter of the year, which shows its recovery.  U

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

6. There are a lot of windows in the assembling workshop at Kraft industrial plant to keep the area with the
needed ventilation.  C
7. We need some glue to fix this this old desk so it can be used at the warehouse.   U
8. The waiters in the cafeteria of the industrial plant are very professional, they recently took a training course.
 C
9. Could you pass me five glasses of water to have them ready for today’s meeting?  C
10. Kraft new bread is becoming more popular in the international market as customers knew the brand after
other products.  U
11. Drivers must be careful when delivering the items; the road is slippery due to the rain season.   
C
12. Some policemen are organizing road traffic near the Kraft’s plant to avoid accidents.   C
13. I bought three hundred bottles of mineral water for the marketing conference next week.
14. Though, if people from the audience prefer orange juice, I can get some bottles as well.   U
15. After answering the survey, successful candidates will join the international congress later this
year.   C
16. A rise in oil prices is inevitable since there is more and more world demand for energy.   U
17. The advertisements on this website show the level of quality of our new campaign.   C
18. Dehydrated fruits must not be packed with water or any other kind of liquid, but with salt.   U
19. Adult illiterates learn through a special Kraft Company program dedicated to increase employees’

happiness.   C

20. I met some nice people when I went to the congress last year. They are good contacts for the

company.   U

3. Read the article and highlight the right quantity expression to complete the sentences.
CORPORATE GIFT-GIVING
What is Corporate Gifting? Why is Corporate Gifting Important?

Receiving a gift is a powerful experience; it creates a

Corporate gifting is the practice of creating a touchpoint
sense of connection to the giver and can create
with employees, clients, or prospects through the use of a
positive associations with a person or a brand.
gift – whether giving a physical item such as a practical
Companies and marketers have long relied on the
swag piece, an edible treat, or personalized clothing item,
power of gifting to secure better relationships with
or via a non-physical gift such as an eGift card or an
potential and existing clients, to show appreciation for
experience (such as airfare or concert tickets).
their business When used as part of your overall
marketing or employee retention efforts, gifting can be
highly effective in terms of ROI and satisfaction.

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

The Psychology of Corporate Gifts

The effectiveness of gift-giving has a strong correlation to its psychological impact on the recipient. If you’ve ever
gotten an unexpected surprise or treat (either in person or by direct mail) you’ve personally experienced this
phenomenon in action. This is partly because physical contact with a gift results in the Endowment effect – a sense
of ownership over an item which translates into an individual valuing it more highly, according to a study on the
effects of gifting on business outcomes. It also influences feelings of reciprocity and trust. This effect can be seen in
the results of marketing and gift-giving in several common scenarios of corporate gifting.
https://sendoso.com/corporate-gifting/why-is-corporate-gifting-important/
PROMOTIONAL ITEMS
1. Promotional merchandise is products branded with a logo or slogan and distributed at little / a little or no cost to
promote a brand, corporate identity, or event.
2. There are many / much freebies or promotional items that are commonly used in marketing and sales as an
attracting strategy.
3. Giving a little / a few clothing to your potential clients may allow a brand to connect with consumers by engaging
their senses.
4. Enough / Some companies promote their products and services giving edible treats, but not so many / much to
avoid sugar excess.
5. A great deal of / A great number of head ware types such as hats and caps, can result effective when launching a
new product.
6. Even any / some custom desk accessories will be easily adopted and showcased in a large amount of / some
offices.
7. Clients tend to prefer tote bags in very little / very few styles. In fact, for a great deal of / many customers
fashionable items count a lot / much.
8. A large quantity of / Most promotional USB drives are the most appreciated freebies by prospects who will keep
using them over and over.
9. Many / Much promotional drinkware could create client’s satisfaction as people carry their coffee cups
everywhere to reuse them.
10. Several / A bit of enterprises promote their brands giving cotton t-shirts at grand openings, e.g. shopping malls,
to have customers interact with a brand on a / any physical level.
11. Day by day, a large quantity of / a large number of giveaways offered by vendors at trade shows to encourage
attendees to visit their booth are provided.
12. In the promotional products industry, a distributor develops ideas for using as many / as much promotional
products as they can to sell them for marketing or promotional campaigns.
13. They can also include contests that encourage participation with a company product many / some samples that
offer something free to customers to generate their interest in the product.
14. Nowadays, online event marketing is a / an incredible choice for obtaining many / more discount coupons that
you can validate at different stores.
15. Some / More businesses build buyers preferences by adding their logos to hundreds of items, which makes the

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

spend less / least in the mid-term.

4. Answer the question related to business sustainability.

To guarantee the sustainability of the projects, it is necessary to guarantee that those in
How can promotional charge of their maintenance (government, community, individuals) have the technical
items help business and managerial capacity necessary to maintain the activities or assets generated by the
sustainability? project; and sufficient resources to finance current costs (staff salaries, repair costs) that
such maintenance will generate in the medium and long term.

ANSWER KEY
1. Promotional merchandise is products branded with a logo or slogan and distributed at little / a little or no cost to
promote a brand, corporate identity, or event.
2. There are many / much freebies or promotional items that are commonly used in marketing and sales as an
attracting strategy.
3. Giving a little / a few clothing to your potential clients may allow a brand to connect with consumers by engaging
their senses.

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UNIT 14 / Corporate gift-giving M. in Ed. Alicia I. Rodríguez

4. Enough / Some companies promote their products and services giving edible treats, but not so many / much to
avoid sugar excess.
5. A great deal of / A great number of head ware types such as hats and caps, can result effective when launching a
new product.
6. Even any / some custom desk accessories will be easily adopted and showcased in a large amount of / some
offices.
7. Clients tend to prefer tote bags in very little / very few styles. In fact, for a great deal of / many customers
fashionable items count a lot / much.
8. A large quantity of / Most promotional USB drives are the most appreciated freebies by prospects who will keep
using them over and over.
9. Many / Much promotional drinkware could create client’s satisfaction as people carry their coffee cups
everywhere to reuse them.
10. Several / A bit of enterprises promote their brands giving cotton t-shirts at grand openings, e.g. shopping malls,
to have customers interact with a brand on a / any physical level.
11. Day by day, a large quantity of / a large number of giveaways offered by vendors at trade shows to encourage
attendees to visit their booth are provided.
12. In the promotional products industry, a distributor develops ideas for using as many / as much promotional
products as they can to sell them for marketing or promotional campaigns.
13. They can also include contests that encourage participation with a company, or product many / some samples
that offer something free to customers to generate their interest in the product.
14. Nowadays, online event marketing is a / an incredible choice for obtaining many / more discount coupons that
you can validate at different stores.
15. Some / More businesses build buyers preferences by adding their logos to hundreds of items, which makes the
spend less / least in the mid-term.