Flash Pizza: The Marketing Mix

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Flash Pizza

The Marketing Mix

Strategy-C
 Fast Service, Fast Delivery
 5 minutes to prepare 20 minutes to deliver at your place and 5 more minutes
for you to eat it.
 We understand your hunger and won’t take much time
 Super fast and convinient store at your door.

Logo and Tagline

Product

Non-Veg Combo
Veg-Pizza Sides
Pizza Meals

Keema Chicken Any 2 Veg Pizza


Onion Pizza Chocomelt Cake + Coke(500ml) +
Pizza
Any 1 Side

Any 2 Non-Veg
Chicken Tikka Pizza +
Paneer Pizza Garlic Breads
Pizza Coke(500ml) +
Any 1 Side

1 Veg Pizza + 1
Non-Veg Pizza +
Capsicum Pizza Mutton Pizza Peri-Peri Fries
Coke(500ml) +
1 side

Dips (Cheese,
Margherita Pizza
Mexican, Chilli)

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FLASH PIZZA
The Marketing Mix
Pricing

 Internal Cost  Product Price

Promotion
 E-Business- Website
 Mobile Application (Both Android and iOS)
 Digital Marketing with less emphasis on Organic SEO in the initial months
 Contest on Social Media Platforms from official Social Media Platform
 Special Discount from purchase of product from our own portals.
 Complimentary food items on every centurion order from our own portal.

Place
 Drive-Thru.
 Pick up Windows.
 Delivery Agents.
 Cloud Kitchen.
 Tie ups with food delivering portals like Swiggy and Zomato.
 Stalls in areas where footfall is high

Presented By Group 3:

 Anushree Gupta
 Anukriti Singh
 Arisha Kumari
 Hridiya Nair
 Inderpal Singh Mehta
 Shubham Bhardwaj

2
FLASH PIZZA
The Marketing Mix

FLASH PIZZA
The Marke ting Mix

Prom otion
• E-Business- Website
• Mobile Application (Both Android and iOS)
• Digital Marketing with less emphasis on Organic SEO in the initial months
• Contest on Social Media Platforms from official Social Media Platform
• Special Discount from purchase of product from our own portals.
• Complimentary food items on every centurion order from our own portal.

Place
• Drive-Thru.
• Pick up Windows.
• Delivery Agents.
• Cloud Kitchen.
• Tie ups with food delivering portals like Swiggy and Zomato.
• Stalls in areas where footfall is high

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