COMERCIALIZADORA DE ROPA DE SEGUNDA MANO

“DREAMS SHOP”

PROYECTO DE INVESTIGACIÓN DE MERCADO – PARTE 2

Integrantes

Parra Duarte Luisa Fernanda

Tutor líder
Marcela Grande

Servicio Nacional de Aprendizaje – SENA

Tecnología en Gestión de Mercados
Centro de Biotecnología Industrial
Palmira - Regional Valle
2020
 DREAMS SHOP

Market research survey.

Trend description: Use of second-hand clothing in good condition, restored or with some type of
modification.

1. Would you buy used clothing in good condition?

Yes
No
Maybe

2. What type of garment would you like to purchase with these characteristics?

Shirt
Pants
Dress
Jacket
Other

3. What are the reasons why you would buy this type of clothing?

Economy
Favor the environment
I like the trend
Vary my wardrobe

4. What factor do you think is the most important when choosing this type of clothing?

Price
Garment hygiene
Brand
Style

5. Would you recommend buying these clothes to your friends and / or family?

Yes
No
Maybe
6. How often do you buy clothes?

Monthly
Biannual
Annual

7. What is your main motive when shopping for clothes?

Taste
Need
fashion

8. Would you be willing to pay for a second-hand item in good condition and / or modified?

Yes
No
Maybe

9. How much money do you have when you go shopping?

$50.000 - $100.000 COP

$100.000 - $200.000 COP
$300.000 - $400.000 COP
Mas de $500.0000 COP

10. How well do our products meet your needs?

Extremely well
Very well
Somewhat well
Not so well
Not at all well