CADBURY CASE STUDY

I. VIEWPOINT
- Top Management

II. TIME CONTEXT

- 2000 and 2001
- 2008

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III. PROBLEM STATEMENT

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- How will chocolate industry make it possible to produce the chocolate without

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child slave labor law that is need to be proven to permit chocolate industries,
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because cocoa was produced in small farms.
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IV. STATEMENT OF OBJECTIVE
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To produced chocolate without force labor to label their chocolate “slave-labor-

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free”

V. BRIEF DESCRIPTION OF THE CASE

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- FDA create standards to permit chocolate companies that the chocolate they
produced is need to be proven that there is no forced labor or involving child
slave labor so they could label their chocolate “slave-labor-free”. The chocolate
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industry agreed to that protocol. The child slave labor hit Cadbury particularly
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hard. But the chocolate industries did not meet the deadline and not ready to
implement the protocols and asked for another two years more to prepare.
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VI. AREAS OF CONSIDERATION

STRENGTHS WEAKNESSES

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 - Maintaining the stable growth of the - Brand Power (competitors packaging)
company - Not too much engaged in advertising
- Costumers loyalty in social media compared to other
- Well-known brand brands
- High price in market
OPPORTUNITIES THREATS
- New brand packaging that will attract - Other chocolate brands that is way
costumers cheaper but have similarity in taste
- New product offered - People who are health conscious
- Advertising through (vloggers) - New brands are entering

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VII. ASSUMPTIONS

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Implementing the child labor law to the chocolate companies will affect the

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farmers profit/ income.

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VIII. ALTERNATIVE COURSES OF ACTION (ACA)
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ACA #1
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Buy own farm and hire own employees that will work for the Cadbury
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ACA #2
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- Informing the farmers about the protocol. Sign a contract that they will not
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interfere with child slave labor law.

ACA #3
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- Find other farms in other countries that will produce to the company.
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IX. ANALYSIS

ACA #1

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 ADVANTAGES DISADVANTAGES
 They have their own workers  It will decrease farmers source of
 They can control their workers income
 Expansion of business  More employees to pay (salary)
 It will enhance companies training  More employees need to be engaged
and development  Costly

ACA #2

ADVANTAGES DISADVANTAGES
 Same product and quality  Farmers have the tendency to
 Same supplier disagree

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 Tested because they are companies  Heavier workloads for the farmers

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present producer

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ACA #3 rs e
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ADVANTAGES DISADVANTAGES
 No child slave labor law  Needs a lot of time to implement
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 More target market  Will affect the other local farmers

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 More information about farmers work

culture in different countries  It can be more expensive
 Never been tried
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X. CONCLUSION
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Decision Matrix

CRITERIA ACA #1 ACA #2 ACA #3

Profitable 1 3 2
Efficiency 1 3 2

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 Implementation 1 3 2
TOTAL 3 9 6

I, therefore, conclude that it’s way better to have a proper communication between the
company and the producer or farmers to create a new idea that will help he both of
them about the new implementation of protocols in that way they will achieve its certain
objective.

XI. PLAN OF ACTION

PERSON/S TIME

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INVOLVED FRAME

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1 Communicating to the farmers 2-3 Weeks

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2 Evaluation 3-4 Weeks

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3 Conceptualizing Months
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Strategizing new idea 2-3 Months
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5 Implementation HR Dept./ Long term
Management
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