Date: 7/29/2021

To: 350.org Climate Movement

From: Tanner Hancock
Subject: Looking at Climate Change from the Point of View of Penguins
Distribution List: Advertising Team
Phone number: (111) 222-3456
Email: email123@gmail.com

Our company is looking to make the world a better place for everyone and have a

positive impact on the future. We are trying to be the change we want to see, and we

want to work together with you, 350.org, to make these changes.

Climate change is the biggest problem facing the modern world. With climate change

being such an important problem, it’s shocking your average person is not very that

passionate about stopping it. To get people to care enough to be the change they

want to see; we need to find ways to get people more invested in being a part of the

solution.

Penguins are adored in a lot of cultures around the world already, and their story

showcases the impacts of climate change in a way that will catch people’s attention

and evoke sympathy. The Arctic regions are getting the brunt of the impact from the

current level of climate change. To stop the Arctic melt we need carbon dioxide levels

to reach 350 parts per million, a message closely tied to the 350.org brand. The

struggles that penguins are facing in the Arctic is foreshadowing for what will happen
to the rest of the world if we do not change the way we operate the fossil fuel

industry quickly.

We need to create advertisements and short films documenting the life of penguins.

These advertisements should focus on tying the penguin’s experiences with what the

audience will experience in the future if we don’t stop the fossil fuel industry. These

advertisements could be powerful fundraising tools to help brighten our future.

We appreciate you taking the time to read our proposition and hope to hear back from

you soon. You can call or email us at (111) 222-3456 or email123@gmail.com to set up a

meeting with us.

Thank you for your consideration,

Tanner Hancock