KASADYA TOURS AND TRAVEL BOHOL,

PHILIPPINES
MARKETING PLAN
I. EXECUTIVE SUMMARY

The Kasadya Tours and Travel presents the Padagat sa Manga Tour Package in which it gives tourists’
an exceptional way of relaxation and unique experience of a summer getaway that the tourists will surely
love. Happening at the coastal bay of a small barangay of Tagbilaran City, the Barangay Manga. This
small area is rich in sea-foods and delicacies as well as it is bountiful with exciting activities mainly on
sea that keeps the visitors coming again and again. The Padagat sa Manga Tour highlights the Barangay
Manga’s famous floating cottage and will include a lot of exciting activities which tourists can expect.

This package is perfect for teenagers or any tourist in any ages especially those who travel in groups. The
package is also given at a very affordable price.

II. INTRODUCTION

The founders of Kasadya Tours and Travel are from the only city of Bohol which is the Tagbilaran City.
One of the officers is residing at Barangay Manga and that is where the idea of Padagat sa Manga came
from. They have noticed that the adventures that can be experienced in this small barangay are explicit
and one of a kind. They have soon concluded to make fortune out of it. It is simply like turning something
into an opportunity.

III. BUSINESS DESCRIPTION

The Kasadya Tours and Travel is a company that pursues to satisfy the adventurous desire of tourists
both domestic and international. This company is doing its best on arranging the best tour that they can
offer to all valued clients/tourists. With the help of the competitive and reputable travel agents that the
company can offer, the Kasadya Tours and Travel will do its best to provide the best and most exciting
tour ever that the tourist can never get to refuse.

Vision: To be able to become a world-renowned company providing exemplary services for tourists
around the globe along with its visions of being honest, perseverance, patience, integrity and empathy to
all of its clients, tourists, employees and stakeholders.

Mission: To be able to deliver tourists’ satisfaction through innovation, trainings, discipline and to uphold
the values of all stakeholders.

Objectives:

 To be able to help the community by providing job opportunities to local.

 To be able to contribute on boosting the tourism sector in Bohol.
 To be able to attract more tourist and to develop new opportunities in the province.
 To fulfill the company’s vision and mission.

IV. PRODUCT DESCRIPTION

The Padagat sa Manga is a seaz-ling tour where tourist will get to experience the beauty and excitement
of what its like to live a local yet joyful life in Barangay Manga. Highlighting the floating cottage and much
more exciting activities such as mangrove tree planting, boat making tutorial, sikad-sikad experience and
fish cage educational tour. It displays the richness of the local’s culture and the tourists will get to
socialize with the locals as well.
V. BUSINESS CHALLENGE

Technical Itinerary

06:00 — Call Time at Manga Fish Port

06:00-07:00— Breakfast by the coastal bay

07:00-07:30— Mangrove Tree Planting

07:30-10:00— Boat Making Experience

10:00-13:00— Early lunch and socials at Manga Floating Cottage

13:00-15:00— A visit to Manga Fish Cage

15:00-16:00— Change into dry clothes and fix things

16:00-17:00— Visit Manga Public Market for souvenirs

VI. MARKET REVIEW

Strength- The company’s travel agents are competitive and the tour package is budget friendly.

Weaknesses- The accessibility of the location of the tour might be difficult for some tourist who are from
remote areas.

Opportunities- The Kasadya sa Manga provides a unique experience from most of the tour packages that
the other company that offers a typical tour experience. The timeliness and relevance of the tour package
is also perfect as well as the target market are perfect.

Threats- Competitors from different companies as well as different hotels and resorts around Bohol that
also offers adventures for tourists.

VII. MARKETING OBJECTIVES AND MARKETING STRATEGIES

The marketing strategy is important and vital in a business to keep the profit rolling and keep the heat
flowing in the air. These plans and strategies are driven through thorough dissection and brainstorming of
the company’s executives.

Product
a.) Brand name

Kasadya sa Manga
b.) Brand mark/logo

Price
The price of our tour package which is the Padagat sa Manga is as follows:

For a tour of 5pax = 890 pesos each

For a tour of 8pax = 670 pesos each

For a tour of 12+pax = 520 pesos each

The pricing of our tour package depends of how many pax will confirm for the tour.

a.) Production Cost and Total Units Produce

The cost includes the transportation towards the Manga Fish Port, the tour guide fee, the lunch, the
seedlings that will be used for the mangrove tree planting, Fish cage and floating cottage.
b.) Initial price

The total cost of Padagat sa Manga is derived from the total expenses of all of the features that can be
experienced in the package including the floating cottage.

c.) Markup

The company have added 25% Mark Up for profit purposes.

For 1-5 pax — 1,360 x .25 = 340 + 1,360 = 1,700

For 6-14 pax— 805 x .25 = 201.25 + 805 = 1,600.25

For 15 pax up – 695 x .25 = 173.75 + 695 = 868.75

d.) Selling Price and Profit

The selling price is based on the total of the original cost added to the Mark ups.
Place (Distribution)

The distribution of this package is available online, television, radio, newspapers, bulletin boards and in
any form of promotional platforms.

Promotion

The package will be promoted via different promotional platforms as follows:

 Flyers
 Facebook Postings
 Newspapers
 Tabloid
 Instagram and any social media account
 Television
 Etc.

Caballero , Rochelyn

Danila, Christin Marie

Degamo Jenalyn