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  • Boise

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    Meme MBA
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    Boise Automation took a one-size-fits-all approach to clients that focused on pushing its innovative technology over customers' needs, like when it emphasized technology over pricing for Northern Paper Inc. Its advanced technology was complex and difficult for customers to understand, requiring considerable time and effort to learn which could cause issues operating the automation machines.

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    Boise Automation took a one-size-fits-all approach to clients that focused on pushing its innovative technology over customers' needs, like when it emphasized technology over pricing for Northern Paper Inc. Its advanced technology was complex and difficult for customers to understand, requiring considerable time and effort to learn which could cause issues operating the automation machines.

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    24 views1 page

    Boise

    Uploaded by

    Meme MBA
    Boise Automation took a one-size-fits-all approach to clients that focused on pushing its innovative technology over customers' needs, like when it emphasized technology over pricing for Northern Paper Inc. Its advanced technology was complex and difficult for customers to understand, requiring considerable time and effort to learn which could cause issues operating the automation machines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Pushing Approach:

    Boise Automation was using the same approach to its clients with a fixed flow chart. They were
    trying to fit one shoe for all and not considering the demand of others which might vary customers
    to customers. In the case of Norther Paper Inc, they were repeatedly emphasizing the pricing thing
    but Boise Automation was trying to push the innovative and unique technology approach towards
    them for finalizing the deal.

    Technology Complexity:
    Boise Automation was more inclined towards technology but that technology advancement of Boise
    Automation made it difficult to comprehend by customers and required considerable time to learn.
    Customers were required to put extra effort into learning new features and that might create chaos
    during the handling of the automation machines.

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