Professional Documents
Culture Documents
Apple
Apple
Apple
Product
Price
Promotion
Place
Promotion Method
5. Conclusion
6. References
1- Justification for choosing the brand:
Apple's brands are self-evident. This is how Apple has placed its ads
products are exempt from feature lists, prices or costly special effects. They
know that without the pumps and circumstances the commodity will sell
itself. Apple could be head-to-head in order to win market interest with other
battle. They don't bother, they don't have to fight at the market. It is clear
that Apple has come a long way to consider its customers targets; how they
think, what they say, their language, their preferences, their likes, their
dislikes.
2- Introduction:
Steve Jobs and Steve Wozniak, two men with common interests, came up
with the product name Apple. The company's progress in the 1070s was a
step ahead of other machines at the time, with the use of television as a
However, the company also sells and distributes digital applications such as
the iPhone, iPad, Mac, iPod, Apple TV, and a variety of commercial and
technical apps. Apple also offers its merchandise to third-party wireless
networks, wholesalers, and dealers across the globe, as well as through its
music players as well. The company's own tech offerings also include the
government clients.
Figure: 1
(Source: IDC Worldwide Quarterly Tablet Tracker, Nov. 5, 201
3- Marketing Mix of Apple Inc
There are three terms that are synonymous with Apple Inc. Apple was known
for superior products which enabled no other brand to create a niche. Started
in 1977, Apple was able to establish itself as a luxury company selling high-
quality goods and services at a higher rate (Londhe,2014) That's why the
Product:
desirable acquisition or use. Apple Inc. uses the iPod ecosystem in favor of
different from one another by the key display of PC related websites with the
same display. The corporation uses iPod on its iPhone to support its
was different from others by displaying a PC built website with the same
display (Fan et al,.2015). "Give them your answer – or someone else can,"
Figure: 2
Source: Apple Inc. 2010
Figure: 2
Source: Apple Inc. 2010
India:
The best of the class experience still comes from Apple goods. However,
sailing on Apple Maps for India in Jan 2019. Any of India's major sites on the
Apple Maps are also absent (Ewa et al,.2017). Whereas the map of Google is
greatly adapted to the Indian market. Google Map is exact, available in many
Indian languages and a regular section of Indian travelers. In India Apple Pay
remains unavailable. In India, the new (Indian) payment technology has also
Japan:
Some of the world's most modern cellphones are now located in Japan, and
Japanese users are among the most mature in the world. Users benefit from
digital TV, high-end color displays, video cameras and integrated e-wallet
clips (emoji) and their own photos and videos. Initially, the iPhone 3G was
remarkable for these characteristics. iPhone users could not send a highly
Apple. · Apple's worst mistake in the release of the iPhone Japanese market
Emoji. The Japanese are a culture with a high context that needs less overt
China:
Applications that reflect Apple's power match I Phone's. This means the
Apple must now meet its existing loyal some consumers. Both brands are
impact on the use. As seen below, an example of a product life cycle shows
that I Pad is no longer in the initial phase but in its development stage. That
is because China is the world's second largest economy and one of the most
Price:
The Internet has changed the price of Apple Inc. Set prices for all clients give
way to competitive prices, which charge the clients "different prices based
must ensure that Apple Inc. prices are valued instead of costly. Changing the
customer's view of pricing is the best way to guarantee the right Apple Inc
price for the customer. The importance of the Service or Knowledge, not the
sell high-quality goods, which is why Apple calls for an expensive price of its
products (Khan et al,.2015). The key factors for which Apple is committed to
India:
India has become mostly a very highly priced industry. We Indians often want
value for money – what values do we get at the price that we pay for a
year, the majority of the Indians are not ready to spend more than $200 for
their smartphones. The smartphone sold for the most part in India is
between 50 USD and 200 USD. In this price category, Apple has no bid. Less
than 5 per cent of the overall demand in India is now operating on the luxury
mobile market. Apple charges a great deal of premium for the goods that the
pricing policy for the Indian market at this stage does not seem that eager.
Japan:
SoftBank, the only iPhone carrier, offered a 16-byte iPhone variant for $540
and $320 for existing users. Two-year deal needed all rates. This is compared
calls (for Internet surfing, email sending, etc.). Due to this market system,
Japanese customers did not feel as if they had much value for money. In
telephones
China:
challenging. Really, Hong Kong is subject to an 8 per cent tax and the price
of travel. For the basic version, the device is available for $600. Next month,
it should be lowered to meet the US/EU model. That's what Apple has to
concentrate on. Apple must insist on an element of difference and they will
trust in your image. I Ped competitor is sold for $ 150. The price is the same
Promotion:
As for the marketing of their product, Apple was the most offensive. The
promotion of the marketing mix, as its name suggests, is the fourth and not
strictly more relevant than the marketing mélange. Promotion concerns the
marketing channels. The business started out with 4TV, which would offer
established ties with media companies and on times Steve shares new ideas
Figure: 3
Sources: Strategy of promotions (Kiprin, 2009; Apple Annual
Reports, 2010)
The population of Apple covers a wide variety of ages, places and revenue. A
large part of the advertising of Apple takes the form of outbound ads of TV
commercials, pictures and posters for the company and its products. Apple
will then reach a broad audience. Any prominent personalities are used in
look and therefore bring trust in the brand as wearing or endorsing goods is
seen as a well-known individual. Influencers play a major role in Apple's
strong Internet footprint and many followers. This is gaining further Apple
marketing (Sullivan,2012).
media and news posts. This makes the brand more accessible to people and
more intimate promotion of their brands. Apple's latest food line is now being
prospective viewers and can be viewed worldwide on-line. Apple's logos and
ads are very clean, courageous, and up-to-date. The ads have very little text
India:
Its promotional tactics are fairly innovative and future-orienting, much like
Apple products. Apple spends a great deal of money on the Indian market to
sell its brands. The "Color Flood for iPhone XR" and "Depth Control – the
iPhone." Apple also pumps substantial capital into print media and
advertising on billboards in India. But not all of them are made to fit the
Indian industry.
Japan:
usually only choose well-known products on the market that can satisfy their
requirements and achieve respect for the other group members. If the
market model for Apple in other regions is profitable for Apple, customers in
Japan usually have a high level of caution in making online transactions. For
China:
differentiates itself with its number 1 image, which is sure to influence the
Chinese people (Ricks et al,.2016). The same is the case for the iPhone. False
goods have been introduced, so what happens today? In China, too, the I
publicity glamour.
Place:
Infinite Loop, Cupertino, California with about 394 retail outlets that produce
iPod devices for their clients, of which the company has done a lot.
Figure: 4
For sale of its merchandise Apple uses both online and online platforms.
Apple makes buying its goods very convenient for consumers. You can do
this online or in-tore. The customer can easily use the online process and
'order' links are available on the whole website. The site's interface makes
technologies. Apple's shops are very clear and tidy and will indicate how the
are presenting a wide variety of items that place them in the customer's
possession. It allows them the opportunity to engage and see the various
The personnel are very well educated, they are available for sale and
important aspect of the company to ensure that the needs of our clients are
met.
India:
Most products from Apple are not locally produced in India. Rigid quotas,
local rules and heavy import tariffs on iPhones in India make them less
available. Since the older iPhone models including iPhone SE and iPhone 6S
are produced in India locally, the price is still higher. Apple will soon transfer
the manufacturing of its iPhone X series to South India. This could allow
Apple some breath to reduce its iPhone X series prices. Again, due to certain
regulatory problems, Apple cannot have its Apple shops in India. No channel
China:
Apple's official stores. However, that is not feasible in China since they must
still be present in the largest retail stores on the market. Apple's strategy is
market.
The core feature of the phenomenon of which the difference between the
results was studied at the outset still remains complicated, but unanimous
Promotion Method:
Apple Inc. uses the promotion strategy. The organization is very involved in
the advertising events, and it uses some promotional plan method to guide
the interest of the target group in a timely fashion (Linde et al.,2011). The
showing all the products to its general buyers in order to recognize and enjoy
the products simultaneously, which are cheaper sales prices and discounts.
However, on the other hand, Apple Inc. products are specifically aimed at its
products are Mac Laptops, a free iPod would be sent to students who are
buying Mac Laptops, and other students have been noted to buy more
Apple did not tailor the smartphone for features and looks. Thus, Apple
brings the concept of 'planet' to the purist extreme, with a solution that is
one-size-fits-all in all uniform architectural fields, with the same range for all
Apple has shops worldwide. Apple is tailored to one of the shops strictly and
follows a policy on customer care. This leads to insanity and loyalty, as local
employees associate customized with their clients. Also, the building style is
traditional. For instance, the Paris Apple Store is well suited to architectural
just a question of making sure that the shop has an appealing look that suits
the surroundings. It's about "going out on the highway" and seeing like the
Indeed, Apple phones will be available in more than 115 countries by the end
of 2015 for the first time in iPhone history, making it the biggest iPhone
deployment ever. Speak about location! Talk about location! Apple could use
a one size approach with its devices all over the place, but this strategy
enables them to sell their phones in so many countries, as their phones are
personalization.
Third, in all 125 countries worldwide, the Apple ecommerce web site is purist
and standard in its translation and a reflection of the company. It looks and
sound the same irrespective of the nation in which you visit the website, but
local language (Axson,2012). In all Apple user guides and documents you see
the same good translation content while Apple's user-friendly interface style
Finally, Apple would not require the local population to customize its
products. Apple's community. This is how people always watch the product
online at Apple Shops. This is the environment. Apple is part of their hip,
chic, innovative, personal and stylish community. Community and clients are
built by Apple.
5-Conclusion:
Finally, Apple Inc. has a long history of development. And it has achieved
some good development with long-term expansion. The different tactics have
played a large part in the fast and stable growth. The Corporation cannot
however ignore the influence factors such as culture in its policies. However,
industry, so it must adopt and make good use of the right and appreciative
strategies. Consequently, Apple Inc.'s market growth will continue to be
6-References:
Ewa, W.J., Milosz, P., Martyna, K. and Michal, N., 2017, June. Apple
Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics
for business intelligence through the lens of marketing mix. Big Data
Johnson, K., Li, Y., Phan, H., Singer, J. and Trinh, H., 2012. The
Linden, G., Dedrick, J. and Kraemer, K.L., 2011. Innovation and job
creation in a global economy: The case of Apple's iPod. J. Int'l Com. &
Econ., 3, p.223.
Ricks, D.J. and Woods, T.A., 2016. Apple industry strategic planning
Sullivan, M.A., 2012. Apple reports high rate but saves billions on
URL: https://prezi.com/jjgkjuzoi-hb/apple-international-strategies/
URL:
https://sites.google.com/site/applevsdelladmn703/internationalization-
strategy
URL:
https://www.forbes.com/sites/panosmourdoukoutas/2019/02/14/apples-
big-strategic-mistake-in-china/?sh=3c23099f6bbd