WHY

ELECTION
2020 IS A MARKETING
MASTERPIECE?
 NARRATING PAST AS PROLOGUE – NOSTALGIC MARKETING?

Recalling a better yesterday and promising to

recreate it as the better tomorrow

What is the Lincoln Project all about?

The Lincoln Project is an American political action committee formed in late 2019 by a
number of former Republicans. The goal of the committee is to prevent the re-election
of Donald Trump in the 2020 presidential election!
Tried and tested marketing strategy?
Oh Yes!

#WeMissYouToo campaign post Maggi ban

Kellog’s ad campaign tagline to recover lost

consumers –”Taste them again for the first
time”
LET THE WHOLE WORLD MAKE FUN OF YOU – VIRAL MARKETING?

Joe Biden’s social media team

immediately posted a funny little
tweet to drive donations and
rapidly started selling ‘Truth Over
Flies” fly swatters.

Tried and tested marketing strategy?

You got to be kidding me! Hell yes!

ALS Ice bucket challenge

KFC’s response to chicken shortage in London

 PERSONALIZED CONTENT – SOCIAL MEDIA MARKETING?

A perfect Youtube-y thumbnail !

During the final leg of the election time Trump social media team was posting approx.
20 videos a day!

Tried and tested marketing strategy?

What Historical Era Do You Belong In?!-_-

Wanna Talk About It? - to engage their audience and help out
during a global pandemic

The Best Men Can Be

 HEIL HITLER!– INFLUENCER MARKETING?

Ben Shapiro

Ben Shapiro (Pro Trump) has gotten 56 million total interactions on his Facebook page
in the last 30 days. That’s more than the main pages of ABC News, NBC News, The New
York Times, The Washington Post and NPR combined

Tried and tested marketing strategy?

Are you a fan of Dhinkchak Puja?!-_-

Bigmuscles Nutrition

Taco Bell – #MakePotatoGreatAgain with

Tanmay Bhatt
PAY! PROMOTE! PAY! – PAID ADVERTISING?

Invest in paid distribution it

makes you stay relevant and stay
visible!
- Team Trump

Ask no more!

Naam toh suna hi hoga!

Apple: Always promote yourself!

 COMMUNICATE! COMMUNICATE! COMMUNICATE!

Opt for a simple message that resonates within the mind, always works best for
appealing to a mass market

Ask no more!

“Because you're worth it”

“Open Happiness”
 If you have any other marketing examples
related to the US Presidential election 2020, do
comment!
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