Marketing Action Plan RMHC NEO Spirit Wear Pop-Up Shop Campaign August 11, 2021

A B C D E F G H I
1 Communication Objectives Target Audience Tactic Action Steps Platform Measurement Final Measure Evaluation
Goals

2
My personal goal: to finalize the name of the Coordinate meeting with Sydney (fellow Edit website copy, create and Make sure I completed the
campaign and the campaign description. intern). Sydney Set up meeting on Zoom schedule posts Meltwater N/A N/A website copy edits and posts.

Take part in correspondence

3 with merch vendor.
Troubleshoot shop before it
Showcase products available through the Creating an online, time-limited pop-up goes live. Pop-up shop website Site created, edited and Completed, with time Rate and provide feedback on
pop-up shop. General public/stakeholdersshop with vendor (vendor's platform). ready for promotion. period: 8/2/21-8/9/21 potential site improvements.

4 Facebook: reach = 4,455,

138 engagements
Twitter: 1,489 impressions,
Create content for and Instagram, Twitter, Facebook, 25 total engagements
Inform and remind target audiences of the schedule the social media LinkedIn, email, word ofEngagements/impressions, Instagram: reach = 1,927, 43
start and end date of pop-up shop. General public/stakeholdersPosting on social media, creating e-blasts posts. mouth reach (Facebook + engagements, 25 profile
Instagram), reactions visits, 17 website taps Gather feedback and
summarize results of
Goal of the fundraiser: To drive sales for (LinkedIn), clicks (LinkedIn), LinkedIn: 240 impressions, promotions and how they
RMHC NEO and have people show their clickthrough rate (LinkedIn), 10 reactions, 22 clicks,
5 resulted in sales.
support through brand awareness Supporters, board Create content for and Instagram, Twitter, Facebook, $ raised, $ donated back, # clickthrough rate = 16.76%
of items purchased
Inspire supporters to purchase sprit wear members, volunteers, and schedule the social media LinkedIn, email, word of
to support the organization. staff Posting on social media, creating e-blasts posts. mouth Total Sales: $4,880
Donated back: $1,062
6 Board members/trustees Email
Email from
from CEO to Board
Volunteer of Directors
Managers to Communicate with CEO Outlook # of items purchased:
7 Individual Volunteers Volunteers Communicate with Managers Outlook 142
Inform and remind target audiences of the
start and end date of pop-up shop.
8
Email from Group Partnership Manager to
Group Volunteers Volunteer Groups Communicate with Manager Outlook
9