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Technology Development Engineering: IE 48G.01 SP TP
Technology Development Engineering: IE 48G.01 SP TP
IE 48G.01 SP TP
Reusability of Technology
System 1 System 2
PASSAT v4
Reusable
technologies/parts/subsystems
PASSAT v6
1
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Definitions
Subsystem (SS)
Reusability Levels
Analog Product
2
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Commonality Rages
Source
If TSA, SS, PP and/or detail PP
concepts are all newly developed
and used, the new system has
Competitor’s Product
zero-commonality. In other
words, the system has a radical Varying degree of
New Technology
Current Product
Analog Product
change. Commonality
PP Concept 100
Detail PP 100
%100 Commonality
%0 Commonality
Grouping Commonuality
Reusability can also be grouped as follows:
Source
Incremental: At all or most levels,
current system concepts are used or
minimally changed.
Competitor’s Product
New Technology
Current Product
Analog Product
TSA Concept
Modular: System architecture is the
same, but one or more subsystems SS Concept
I R
or parts are new. PP Concept
Detail PP
3
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Competitor’s Product
Competitor’s Product
New Technology
New Technology
Current Product
Current Product
Analog Product
Analog Product
Incremental
System Radical
System
Level Level
SS Concept SS Concept
PP Concept PP Concept
Detail PP Detail PP
The most successful products in the market are the ones with 20-30% changes wrt the
current product. (20-30% change makes a radical (full change) impression with customers).
Need 2
Need 3
…
Competitor’s Product
New Technology
Current Product
Analog Product
Source Cu Co A N N
Level
Imp 0,05 0,15 0,10 0,15 0,05
TSA Concept 0,20
SS Concept 0,15
PP Concept 0,10
Detail PP 0,05
4
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Competitor’s Product
New Technology
New technology usage level is
Current Product
Analog Product
26% in the sample case.
Reusability Strategy
Case 1:
Totally Totally
X
Each time, 100% of the product is
New New
Design
changed, therefore, time to market is
Design 100
N N+1 6 years.
100
100
In this case, the company presents
new concepts to market in early
years, but later presents old concepts
1993 Market introduction times 1999 to market (not-recommended).
Case 2:
5
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Homework #5
1) Identify a reasonable set of customer expectations/needs with importance weightings
for your term project product.
2) Compare at least two products (old vs. new version of the same product of a
company or two similar/comparable new products of a company) to determine
reusability values. In either case, use one version as your current product and the
other as your new product. (In this exercise, you will be using current product and
new technology collomns in commonality matrix).