Beer in Colombia: Euromonitor International May 2021

Beer in Colombia
Euromonitor International
May 2021
BEER IN COLOMBIA Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Beer proves resilient in off-trade, though craft beer is hit by restrictions on the operations of
on-trade outlets ......................................................................................................................... 1
Targeting new consumption occasions ..................................................................................... 1
2020 sees increase in fragmentation in beer ............................................................................ 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Return to growth in 2021 .......................................................................................................... 2
Revival of shift to modern grocery retailing ............................................................................... 2
Growing interest in craft beer .................................................................................................... 3
CATEGORY BACKGROUND ....................................................................................................... 3
Lager price band methodology ................................................................................................. 3
Summary 1 Lager by Price Band 2020 ............................................................................ 3
Table 1 Number of Breweries 2015-2020 ................................................................. 3
CATEGORY DATA ....................................................................................................................... 3
Table 2 Sales of Beer by Category: Total Volume 2015-2020 .................................. 3
Table 3 Sales of Beer by Category: Total Value 2015-2020 ..................................... 4
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020.................. 5
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020..................... 5
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 ........................ 6
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 ........................... 6
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 ....... 6
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 .......... 6
Table 10 Sales of Beer by Craft vs Standard 2015-2020 ............................................ 7
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020 ....................... 7
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020 ....................... 7
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020.............................. 7
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025 ................... 8
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025 ...................... 9
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-
2025 ............................................................................................................. 9
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-
2025 ........................................................................................................... 10
© Euromonitor International
BEER IN COLOMBIA Passport 1
BEER IN COLOMBIA
KEY DATA FINDINGS
▪ Craft beer hit by COVID-19’s impact on consumer foodservice
▪ Beer sees total volume sales decline by 7% in 2020 to reach 2.2 billion litres
▪ Imported premium lager is the strongest performing category in 2020, with total volumes up
by 15%
▪ The average unit price of beer declines by 11% in current terms in 2020
▪ Bavaria SA remains dominant in 2020, though its volume share falls by four percentage points
to 86%
▪ Beer is expected to register a total volume CAGR of 8% over the forecast period to reach
sales of 3.2 billion litres in 2025
2020 IMPACT
Beer proves resilient in off-trade, though craft beer is hit by restrictions

on the operations of on-trade outlets
In terms of off-trade sales, beer was less impacted by the COVID-19 crisis than other areas of
alcoholic drinks in 2020, as the category’s low price and low alcohol content make it suitable for
home consumption. Beer purchases made at independent small grocers witnessed an increase
in average ticket because instead of purchasing just one bottle consumers moved to six-packs
as restrictions on the operations of on-trade outlets and consumer concerns about exposure to
the SARS-CoV-2 virus that causes COVID-19 led to a shift towards home consumption.
Moreover, concerned about viral transmission through social contact, consumers opted for
larger-scale purchases in order to reduce the frequency of shopping trips. Multi-packs of beer
have become increasingly common in independent small grocers and even leading company,
Bavaria, is introducing bigger formats of 12-bottle packs in the channel. Such moves are aimed
at compensating for the decline in some channels by focusing on others that are more dynamic,
such as e-commerce, which is seeing growth supported by the expansion of apps like Rappi
and Cornershop. Central Cervecera de Colombia is selling packs of 24 beers, at lower prices
than a 750ml bottle of aguardiente. A larger, 1 litre format from Bavaria’s Aguila and Poker
brands, which is ideal for sharing with family or friends, also proved successful during 2020.
Bottles are returnable, and consumers can save COP400 if they return the bottle (the product
costs around COP4,000).
Craft beers have been strongly impacted during 2020 because of the pandemic and the
closure of consumer foodservice outlets. Craft beers in Colombia rely heavily on consumer
foodservice, mostly through pubs and alliances with some restaurants, and few are present in
retail chains. The high cost to enter retail chains and gain visibility and space at retailers’
shelves requires financial muscle that many craft beer producers still do not have. E-commerce
has become an alternative for many of them, enabling them to directly serve their customers.
Targeting new consumption occasions

In 2020, new consumption occasions emerged as a result of the pandemic. Consumers
increasingly allowed themselves to have a beer with lunch or after work, as remote working
continued for many throughout the year. Targeting opportunities related to new consumption
occasions, Bavaria launched Bavaria 0.0, containing no alcohol, as it looked to satisfy the desire
for a refreshing drink that offers a little indulgence and provides an alternative to carbonates.
With consumers adopting healthier habits, such as increasing interest in practising sports,
Bavaria 0.0 offers opportunities for expansion.
2020 sees increase in fragmentation in beer

Bavaria remained dominant in beer in 2020, though changing distribution patterns, including
an upturn in the share of the largest channel, independent small grocers, and the dynamic
expansion of e-commerce, led to increased fragmentation in the category. Indeed, the top three
players – the only ones to register a more than negligible individual volume share - all
experienced share erosion during the year. Independent small grocers benefited from
consumers looking to make purchases close to home in order to reduce their risk of exposure to
the SARS-CoV-2 virus in large, crowded stores, while shopping online also appealed to
consumers looking to avoid social contact. Prior to the pandemic, beer was seeing a growing
emphasis on modern grocery retailing, with supermarkets and hypermarkets benefiting from
changes in the distribution strategies of the main companies. The entrance of Andina in
February 2019 led to strong competition in this channel. Bavaria responded by increasing the
presence of Aguila, and renewing its image.
RECOVERY AND OPPORTUNITIES
Return to growth in 2021

Beer is expected to return to growth and exceed pre-COVID-19 volumes in 2021, with an
accelerated rate of expansion in off-trade sales and an improved performance in the on-trade
channel as it benefits from the reopening of consumer foodservice establishments and the fact
that beer is more affordable than other alcoholic drinks and suitable for a broader range of
consumption occasions. Imported premium lager, which significantly outperformed the overall
beer category in 2020, is set to continue to see robust growth during the forecast period. Having
moved into the off-trade in order to compensate for the loss of on-trade sales during the
pandemic, imported premium lager will benefit from an expanded consumer base. Mid-priced
lager, which accounts for the largest portion of volume sales, is expected to return to growth by
2021, though it is not set to see on-trade growth until 2022, as it benefits from the opening of
different establishments, such as canchas de tejo, where the traditional throwing game of tejo is
usually accompanied with beer.
Revival of shift to modern grocery retailing

Beer has historically been sold through traditional channels, with independent small grocers
being the main distribution channel. Independent small grocers gained further volume share
during the COVID-19 crisis as many consumers opted to shop close to home, although others
chose to pick up beer in one-stop shops at supermarkets and hypermarkets in order to reduce
the frequency of shopping trips and the number of outlets visited. Prior to the pandemic, there
had been a gradual, though not entirely consistent, trend towards modern grocery retailing in
beer, supported by the distribution strategies of major players and the impact of ongoing
urbanisation on consumer lifestyles. While independent small grocers is set to remain the
dominant distribution channel, the forecast period is likely to see the further development of
supermarkets and hypermarkets in the category as busy urban consumers focus on
convenience in shopping. This will provide an opportunity for the further development of
premium brands and the development of new occasions for consumption at home.
Growing interest in craft beer

The craft beer segment is expected to recover momentum in 2021-2022, supported by the
revival of on-trade sales. Consumers are showing growing curiosity about new products, and
craft producers that brew at their pubs have been making efforts to launch differentiated
products. In addition, the pandemic has encouraged the purchase of local products in order to
support local business-people.
CATEGORY BACKGROUND
Lager price band methodology

▪ In 2020, mid-priced beer was negatively impacted by the COVID-19 pandemic. Amongst the
key brands to see poor performances during the year were the domestic brands, Aguila and
Poker, and the imported mid-priced brands, Sol and Tecate. Global premium brands, such as
Budweiser, Corona, Stella Artois and Heineken, continued to strengthen their position in the
market in 2020.
▪ During 2020, metal beverage cans, in particular 269ml cans, registered a sharp increase in
demand. Larger, 1-litre bottles of brands like Aguila, Poker and Heineken also witnessed
increasing demand. This polarising demand slightly weakened the position of 330ml
presentations.
Summary 1 Lager by Price Band 2020

Category Price range per litre
Premium COP7,592 – COP14,083
Mid-priced COP5,937 – COP9,929
Economy N/A
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Price bands for lager are based primarily on price, but positioning and packaging are other factors that
are considered in classification
Table 1 Number of Breweries 2015-2020
2015 2016 2017 2018 2019 2020
Breweries 8 8 8 8 9 9
Craft breweries 84 106 136 176 225 199
Source: Euromonitor International
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020
million litres
2015 2016 2017 2018 2019 2020
Dark Beer 0.4 0.4 0.5 0.5 0.5 0.4

- Ale - - - - - -
- Sorghum - - - - - -
- Weissbier/Weizen/ 0.4 0.4 0.5 0.5 0.5 0.4
Wheat Beer
Lager 1,456.3 1,546.7 1,373.3 1,523.0 1,725.5 1,673.5
- Flavoured/Mixed Lager 10.9 10.7 12.0 10.4 11.1 11.5
- Standard Lager 1,445.5 1,535.9 1,361.3 1,512.6 1,714.4 1,662.1
-- Premium Lager 208.9 249.6 283.6 318.6 361.7 321.1
--- Domestic Premium 180.0 203.4 221.1 228.7 239.3 180.5
Lager
--- Imported Premium 28.9 46.2 62.5 89.9 122.4 140.6
Lager
-- Mid-Priced Lager 1,236.5 1,286.3 1,077.8 1,194.0 1,352.7 1,341.0
--- Domestic Mid-Priced 1,235.9 1,278.6 1,065.3 1,176.5 1,336.5 1,334.8
Lager
--- Imported Mid-Priced 0.6 7.7 12.4 17.5 16.2 6.2
Lager
-- Economy Lager - - - - - -
--- Domestic Economy - - - - - -
Lager
--- Imported Economy - - - - - -
Lager
Non/Low Alcohol Beer 614.5 648.1 687.5 600.7 616.7 505.3
- Low Alcohol Beer 606.0 630.7 670.0 586.7 603.5 494.3
- Non Alcoholic Beer 8.4 17.4 17.5 14.0 13.2 11.0
Stout 0.2 0.1 - - - -
Beer 2,071.3 2,195.3 2,061.3 2,124.2 2,342.7 2,179.3
Table 3 Sales of Beer by Category: Total Value 2015-2020
COP billion
2015 2016 2017 2018 2019 2020
Dark Beer 5.8 7.0 8.2 9.2 9.1 7.6

- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 11,816.2 13,075.6 12,968.2 15,938.2 18,618.4 15,867.0
- Standard Lager 11,773.1 13,031.9 12,915.1 15,890.9 18,567.3 15,812.8
-- Premium Lager 2,755.6 3,456.4 4,307.4 5,168.9 6,177.0 5,029.6
--- Domestic Premium 2,323.6 2,702.6 3,218.0 3,523.1 3,906.9 2,695.5
Lager
--- Imported Premium 432.0 753.8 1,089.4 1,645.9 2,270.2 2,334.1
Lager
-- Mid-Priced Lager 9,017.5 9,575.5 8,607.7 10,722.0 12,390.3 10,783.2
Lager
Lager
Lager
Lager
Non/Low Alcohol Beer 4,484.1 4,866.2 5,535.4 5,068.7 5,237.0 3,795.7
- Low Alcohol Beer 4,399.9 4,685.4 5,348.6 4,899.0 5,079.6 3,687.4
Stout 2.7 1.4 - - - -
Beer 16,308.7 17,950.1 18,511.7 21,016.1 23,864.4 19,670.3
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
% total volume growth

2019/20 2015-20 CAGR 2015/20 Total
Dark Beer -16.5 2.2 11.7

- Ale - - -
- Sorghum - - -
- Weissbier/Weizen/Wheat Beer -16.5 2.2 11.7
Lager -3.0 2.8 14.9
- Flavoured/Mixed Lager 3.5 1.1 5.5
- Standard Lager -3.1 2.8 15.0
-- Premium Lager -11.2 9.0 53.7
--- Domestic Premium Lager -24.6 0.1 0.3
--- Imported Premium Lager 14.9 37.2 386.6
-- Mid-Priced Lager -0.9 1.6 8.4
--- Domestic Mid-Priced Lager -0.1 1.6 8.0
--- Imported Mid-Priced Lager -61.8 56.9 852.0
-- Economy Lager - - -
--- Domestic Economy Lager - - -
--- Imported Economy Lager - - -
Non/Low Alcohol Beer -18.1 -3.8 -17.8
- Low Alcohol Beer -18.1 -4.0 -18.4
- Non Alcoholic Beer -16.4 5.5 30.8
Stout - - -
Beer -7.0 1.0 5.2
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
% local currency, current value growth
2019/20 2015-20 CAGR 2015/20 Total
Dark Beer -16.3 5.7 31.7

- Ale - - -
- Sorghum - - -
- Weissbier/Weizen/Wheat Beer -16.3 5.7 31.7
Lager -14.8 6.1 34.3
- Standard Lager -14.8 6.1 34.3
-- Premium Lager -18.6 12.8 82.5
--- Domestic Premium Lager -31.0 3.0 16.0
-- Mid-Priced Lager -13.0 3.6 19.6
--- Domestic Mid-Priced Lager -12.3 3.5 19.0
--- Imported Mid-Priced Lager -61.5 56.8 847.7
Non/Low Alcohol Beer -27.5 -3.3 -15.4
- Low Alcohol Beer -27.4 -3.5 -16.2
- Non Alcoholic Beer -31.2 5.2 28.7
Stout - - -
Beer -17.6 3.8 20.6
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
million litres
2015 2016 2017 2018 2019 2020
Off-trade 1,459.2 1,555.6 1,464.6 1,510.7 1,670.6 1,763.5

On-trade 612.1 639.7 596.7 613.6 672.1 415.8
Total 2,071.3 2,195.3 2,061.3 2,124.2 2,342.7 2,179.3
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
COP billion
2015 2016 2017 2018 2019 2020
Off-trade 7,580.4 8,431.0 8,684.3 9,293.3 10,481.5 11,181.3

On-trade 8,728.4 9,519.1 9,827.4 11,722.8 13,382.9 8,489.0
Total 16,308.7 17,950.1 18,511.7 21,016.1 23,864.4 19,670.3
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
% volume growth
2019/20 2015-20 CAGR 2015/20 Total
Off-trade 5.6 3.9 20.9

On-trade -38.1 -7.4 -32.1
Total -7.0 1.0 5.2
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
% constant value growth

2019/20 2015-20 CAGR 2015/20 Total
Off-trade 6.7 8.1 47.5

On-trade -36.6 -0.6 -2.7
Total -17.6 3.8 20.6
Table 10 Sales of Beer by Craft vs Standard 2015-2020
% total volume
2015 2016 2017 2018 2019 2020
Craft - 0.7 0.9 1.0 1.0 0.8

Non-Craft - 99.3 99.1 99.0 99.0 99.2
Total - 100.0 100.0 100.0 100.0 100.0
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
% total volume
Company 2016 2017 2018 2019 2020
Anheuser-Busch InBev NV 98.7 98.2 98.0 92.4 86.0

Heineken NV 0.7 1.1 1.4 1.6 1.4
Central Cervecera de - - - 1.3 1.3
Colombia SAS
Molson Coors Brewing Co 0.3 0.3 0.4 0.2 0.1
Modelo SA de CV, Grupo - - - - -
SABMiller Ltd - - - - -
Bogotá Beer Co SA - - - - -
Others 0.3 0.4 0.2 4.5 11.2
Total 100.0 100.0 100.0 100.0 100.0
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
% total volume
Company 2016 2017 2018 2019 2020
Bavaria SA 97.1 95.9 95.2 89.6 85.9

Central Cervecera de 0.9 1.4 1.7 3.1 2.8
Colombia SAS
Bogotá Beer Co SA 1.7 2.3 2.8 2.7 0.1
Almacenes Éxito SA - - - - -
Dicermex SA - - - - -
Various distributors - - - - -
Ambev Colombia SAS - - - - -
Others 0.3 0.4 0.2 4.5 11.2
Total 100.0 100.0 100.0 100.0 100.0
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
% total volume
Brand (Global Brand Company 2017 2018 2019 2020
Owner)
Aguila (Anheuser- Bavaria SA 17.1 22.3 21.1 26.8

Busch InBev NV)
Poker (Anheuser- Bavaria SA 25.3 26.1 30.2 26.5
Busch InBev NV)
Aguila Light Bavaria SA 31.2 26.7 23.1 15.4
(Anheuser-Busch
InBev NV)
Club Colombia Bavaria SA 7.6 7.2 5.9 4.6
(Anheuser-Busch
InBev NV)
Pilsen (Anheuser- Bavaria SA 5.4 3.9 2.1 4.1
Busch InBev NV)
Costeña (Anheuser- Bavaria SA 3.9 3.0 2.0 2.7
Busch InBev NV)
Corona Extra Bavaria SA 1.6 2.1 2.3 2.5
(Anheuser-Busch
InBev NV)
Budweiser (Anheuser- Bavaria SA 0.3 1.0 1.3 2.0
Busch InBev NV)
Heineken (Heineken Central Cervecera de 0.8 0.9 1.1 1.2
NV) Colombia SAS
Andina Central Cervecera de - - 1.3 1.2
Colombia SAS
Poker Ligera Bavaria SA 1.3 0.9 - -
(Anheuser-Busch
InBev NV)
Others Others 5.5 5.8 9.5 13.1
Total Total 100.0 100.0 100.0 100.0
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
million litres
2020 2021 2022 2023 2024 2025
Dark Beer 0.4 0.5 0.5 0.5 0.6 0.6

- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 1,673.5 1,810.3 2,132.4 2,296.9 2,420.2 2,515.7
- Standard Lager 1,662.1 1,797.8 2,119.3 2,283.3 2,406.2 2,501.3
-- Premium Lager 321.1 370.4 485.2 528.1 565.8 601.0
--- Domestic Premium 180.5 206.7 291.2 308.1 321.7 333.6
Lager
--- Imported Premium 140.6 163.7 194.0 220.0 244.2 267.4
Lager
-- Mid-Priced Lager 1,341.0 1,427.4 1,634.0 1,755.1 1,840.3 1,900.3
Lager
Lager
Lager

Lager
Non/Low Alcohol Beer 505.3 548.7 621.6 638.1 649.3 662.1
- Low Alcohol Beer 494.3 535.9 607.7 623.5 634.1 642.9
Stout - - - - - -
Beer 2,179.3 2,359.5 2,754.5 2,935.5 3,070.1 3,178.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
COP billion
2020 2021 2022 2023 2024 2025
Dark Beer 7.6 8.7 9.5 10.1 10.6 11.1

- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 15,867.0 16,803.1 22,595.5 24,539.5 25,984.0 27,146.3
- Standard Lager 15,812.8 16,743.5 22,532.9 24,474.2 25,916.1 27,076.5
-- Premium Lager 5,029.6 5,705.5 7,746.0 8,488.7 9,143.7 9,757.8
--- Domestic Premium 2,695.5 3,051.9 4,468.4 4,780.8 5,044.3 5,282.8
Lager
--- Imported Premium 2,334.1 2,653.7 3,277.6 3,707.9 4,099.4 4,475.0
Lager
-- Mid-Priced Lager 10,783.2 11,038.0 14,786.9 15,985.6 16,772.4 17,318.7
Lager
Lager
Lager
Lager
Non/Low Alcohol Beer 3,795.7 4,216.6 4,851.7 5,023.1 5,164.9 5,277.5
- Low Alcohol Beer 3,687.4 4,086.1 4,699.1 4,856.9 4,989.1 5,094.5
Stout - - - - - -
Beer 19,670.3 21,028.3 27,456.8 29,572.6 31,159.5 32,434.9
trade sources
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
% total volume growth

2020/21 2020-25 CAGR 2020/25 Total
Dark Beer 14.2 7.0 40.3

- Ale - - -
- Sorghum - - -
- Weissbier/Weizen/Wheat Beer 14.2 7.0 40.3
Lager 8.2 8.5 50.3
- Standard Lager 8.2 8.5 50.5

-- Premium Lager 15.4 13.4 87.2
--- Domestic Premium Lager 14.5 13.1 84.8
-- Mid-Priced Lager 6.4 7.2 41.7
--- Domestic Mid-Priced Lager 6.2 7.1 41.0
--- Imported Mid-Priced Lager 58.8 23.4 186.1
Non/Low Alcohol Beer 8.6 5.6 31.0
- Low Alcohol Beer 8.4 5.4 30.1
- Non Alcoholic Beer 16.5 11.7 74.0
Stout - - -
Beer 8.3 7.8 45.8
trade sources
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
% local currency, constant value growth
2020/2021 2020-25 CAGR 2020/25 Total
Dark Beer 14.8 7.9 46.1

- Ale - - -
- Sorghum - - -
- Weissbier/Weizen/Wheat Beer 14.8 7.9 46.1
Lager 5.9 11.3 71.1
- Standard Lager 5.9 11.4 71.2
-- Premium Lager 13.4 14.2 94.0
--- Domestic Premium Lager 13.2 14.4 96.0
-- Mid-Priced Lager 2.4 9.9 60.6
--- Domestic Mid-Priced Lager 2.2 9.9 60.0
--- Imported Mid-Priced Lager 34.0 21.6 165.8
Non/Low Alcohol Beer 11.1 6.8 39.0
- Low Alcohol Beer 10.8 6.7 38.2
- Non Alcoholic Beer 20.5 11.1 69.0
Stout - - -
Beer 6.9 10.5 64.9
trade sources

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Beer in Colombia

LIST OF CONTENTS AND TABLES

Beer proves resilient in off-trade, though craft beer is hit by restrictions

Targeting new consumption occasions

2020 sees increase in fragmentation in beer

RECOVERY AND OPPORTUNITIES

Return to growth in 2021

Revival of shift to modern grocery retailing

Growing interest in craft beer

Lager price band methodology

Summary 1 Lager by Price Band 2020

Premium COP7,592 – COP14,083

Mid-priced COP5,937 – COP9,929

Table 1 Number of Breweries 2015-2020

2015 2016 2017 2018 2019 2020

Dark Beer 0.4 0.4 0.5 0.5 0.5 0.4

Table 3 Sales of Beer by Category: Total Value 2015-2020

Dark Beer 5.8 7.0 8.2 9.2 9.1 7.6

Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020

% total volume growth

Dark Beer -16.5 2.2 11.7

Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020

% local currency, current value growth

2019/20 2015-20 CAGR 2015/20 Total

Dark Beer -16.3 5.7 31.7

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020

Off-trade 1,459.2 1,555.6 1,464.6 1,510.7 1,670.6 1,763.5

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020

Off-trade 7,580.4 8,431.0 8,684.3 9,293.3 10,481.5 11,181.3

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020

Off-trade 5.6 3.9 20.9

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020

% constant value growth

Off-trade 6.7 8.1 47.5

Table 10 Sales of Beer by Craft vs Standard 2015-2020

Craft - 0.7 0.9 1.0 1.0 0.8

Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020

Anheuser-Busch InBev NV 98.7 98.2 98.0 92.4 86.0

Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020

Bavaria SA 97.1 95.9 95.2 89.6 85.9

Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020

Aguila (Anheuser- Bavaria SA 17.1 22.3 21.1 26.8

Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025

Dark Beer 0.4 0.5 0.5 0.5 0.6 0.6

--- Imported Economy - - - - - -

Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025

Dark Beer 7.6 8.7 9.5 10.1 10.6 11.1

Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025

% total volume growth

Dark Beer 14.2 7.0 40.3

- Standard Lager 8.2 8.5 50.5

Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

% local currency, constant value growth

2020/2021 2020-25 CAGR 2020/25 Total

Dark Beer 14.8 7.9 46.1

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