Professional Documents
Culture Documents
Paediatric Consumer Health in Colombia
Paediatric Consumer Health in Colombia
Colombia
Euromonitor International
January 2021
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport i
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 1
2020 IMPACT
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 2
Abbott Laboratories, which ranked second overall at a considerable distance from the
category leader due to lack of diversification, has been developing products that further highlight
children's health prevention rather than cure in the guise of paediatric vitamins and dietary
supplements. However, its brand Dayamineral lost some value share to GlaxoSmithKline
(Emulsión de Scott, Z-bec Granulado) within this category.
Fairly stable performance but declining birth rates could restrict stronger
growth potential
While paediatric consumer health is predicted to record a fairly stable performance in value
growth terms (at constant 2020 prices) over the forecast period, the category’s stronger
potential for expansion may be limited somewhat by ongoing declining birth rates in the country,
ultimately reducing the target audience. Nevertheless, the largest value category of paediatric
consumer health will continue to benefit from consumer trust in terms of safety and efficacy, in
addition to the fact that many Colombian parents are reluctant to switch to generics or other
lower-priced options, even in difficult economic times, when it comes to their children. Ongoing
concerns linked to the pandemic will also drive stronger demand for paediatric cough/cold
remedies over the first half of the forecast period before returning to greater levels of
normalisation in terms of consumer behaviour towards 2025.
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
COP billion
2015 2016 2017 2018 2019 2020
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 3
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 4
Remedies
- Paediatric Laxatives - - -
- Paediatric Motion Sickness Remedies - - -
Paediatric Dermatologicals - - -
Nappy (Diaper) Rash Treatments 5.5 5.5 30.5
Paediatric Vitamins and Dietary 4.8 9.3 56.1
Supplements
Paediatric Consumer Health 5.2 6.1 34.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: 2020 data is provisional and based on part-year estimates.
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-
2020
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 5
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 6
COP billion
2020 2021 2022 2023 2024 2025
© Euromonitor International
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA Passport 7
© Euromonitor International