Rogelle Kate Obra BSHM III-A

ASSESSMENT:
Guide Questions:
1. What is the destination branding? Is it important for the Philippines? Why or why
not?
- Destination branding is a processed used to develop a unique identity and
personality that is different from all competitive destinations.
- Yes, because it encourages local and foreign investments and it helps
shape the country’s image.

2. How is brand identity developed?

- Brand identity is made up of personality of your business and by the wants
and needs of your costumer’s.

3. Explain the impact of film tourism in destination branding. Can you say that the
image of the Philippines improved because of “Survivor”?
- It is to present the viewers the substantial information about the
destination and to influence them indirectly as a background part of the
movie’s message.
- Yes.

4. What are the four broad strategies for attracting visitors? Which one should the
Philippines use and why?
- Demographic, psychographic, behavioral and geographic.
- Demographic, because

5. What are the factors that cause the Philippines to rank poorly compared to our
Southeast Asian neighbors? What can we do to improve our performance?
- Low to moderate economic growth for the past 40 years.

6. What are the parts of a Marketing Plan?

- Introduction, background of the plan, objectives, target market, marketing
strategies, timetable, budget and conclusion.

7. Do you think the TPB is doing enough? What marketing strategies can you
suggest to the TPB to help market to international tourists?
- Yes. Social networks and Viral Marketing.

Suggested Activity:
Watch video commercials of different Southeast Asian countries on YouTube. Compare
the Philippines “It’s More Fun in the Philippines” video with that of other SEA countries.
What is our competitive advantage?
 - Jemar’s Resort
(Marketing Plan)

I. Introduction
- Jemar’s Resort is the 1st Resort in banayoyo and is located in Casilagan,
Banayoyo. It is popular here in Banayoyo and it’s perfect for outing or
special Gatherings and Occasions. The resort is quite spacious and the
bathrooms are clean. Children love’s it so much because it has a dinosaur
slide design that is very attractive to them.

II. Background of the plan

III. Objectives
• To create a strong bond loyalty to customers.
• Have more profit.
• New products to promote.
• First resort in Banayoyo.

IV. Target Market

• All individuals from banayoyo and near town’s, from kids to adults that
needs entertainment and venue for special occasions.

V. Marketing Strategies
Product- Direct selling.
Price- affordable.
Promotion- Social Media Marketing.
Distribution-

VI. Timetable

Days Time Price

Mondays-Sunday’s 8am-6pm 300.00 per cottage
50.00 Adult
30.00 Children
VII. Budget

VIII. Conclusion
- The resort can attract more customer’s if it will be improved and will gain
more profit if they sell different kind of products inside the resort. Being the
first resort in the Banayoyo makes the resort famous.