PASO DEL NORTE TRAIL

BRAND BOOK &

DESIGN GUIDELINES
V1 >> SEPTEMBER 2019
 PRIMARY
PASO DEL NORTE TRAIL LOGO

The Paso del Norte

Trail uses a modern
The iconic silhouette of the
logo inspired by Franklin Mountains and its
traditional National signature star sits above the
meandering Rio Grande.
Park Service signs.

The shape of the shield is

similar to a drop pin The mountains are washed
reminiscent of a GPS in an orange hue in an
location icon, serving as an homage to the El Paso
sunset.
anchor for the mark.

Open Air Wildlife

Earth Moving
Water

Four bold texture patterns

evoke the experience of the
trail.
PASO DEL NORTE TRAIL LOGO

The Primary Logo is the The Icon can be used in limited

branding applications; website
preferred logo for trail icon, digital avatars, etc.
materials, marketing, and
branding.
 TRAIL DESIGNATOR
PASO DEL NORTE TRAIL LOGO

The logo can be used to

PASO DEL NORTE TRAIL identify specific trail
SUB-TRAIL NAME HERE segments, spurs, and loops.
The trail name should be
centered next the Primary
Logo or below it.

The Trail Designator Logo allows

individual trails or trail systems to
have their own identify, while being
PASO DEL NORTE TRAIL easily identifiable as part of the
SUB-TRAIL NAME HERE
larger Paso del Norte Trail network.
 ALTERNATE
PASO DEL NORTE TRAIL LOGOS

When color printing is

unavailable, the logo
should always be printed
PASO DEL NORTE TRAIL PASO DEL NORTE TRAIL
in grayscale, solid black,
SUB-TRAIL NAME HERE
SUB-TRAIL NAME HERE or solid white.
No color corrections are allowed
without express approval from
the Paso del Norte Community
Foundation’s Communications
Department.

PASO DEL NORTE TRAIL

PASO DEL NORTE TRAIL
SUB-TRAIL NAME HERE
SUB-TRAIL NAME HERE
 COLOR
PASO DEL NORTE TRAIL PALETTE

HEX Pantone
F05323 021C

HEX Pantone
B7DDE2 628 C

HEX Pantone:
FAD572 1215 C

HEX Pantone:
6A3935 498 C
 SECONDARY
PASO DEL NORTE TRAIL FONT

The Secondary Font for the

brand is Univers Condensed. UNIVERS CONDENSED
The font compliments the ABCDEFGHIJKLMNOPQRSTUVWXYZ
Primary Font with a clean, 123456789!?<>@#$%
condensed look.

The font is available in UNIVERS CONDENSED LIGHT

multiple weights and styles for UNIVERS CONDENSED
use in headlines or body text.
UNIVERS CONDENSED BOLD
A minimum font size of 16 point is
preferred for all printed materials to
ensure legibility.
 LOGO
PASO DEL NORTE TRAIL USAGE

The logo shall not be DO NOT WARP DO NOT

modified in any way, in OR STRETCH ROTATE
order to preserve the
integrity of the trail
branding.

DO NOT DO NOT DO NOT MOVE

CROP CHANGE ELEMENTS
COLORS

DO NOT DO NOT DO NOT

PLACE ON APPLY USE IN LOW
BUSY EFFECTS RESOLUTION
BACKGROUND
 PASO DEL NORTE TRAIL SIGNAGE

Route Signage Directional Signage

Road Signage
Route Signs: Used for on-road
routes. Allows users to know
they are on the trail network
and builds awareness for
motorists

Directional Signage: Shows

users where to access the trail
network and increases
awareness.
PASO DEL NORTE TRAIL SIGNAGE

Wayfinding Signage
Directional signage indicating distance information
and attraction name should be placed at key points
along trail segments to guide trail users.

No more than four landmarks should be displayed on

a single wayfinding sign.

Font should be UNIVERS LT BOLD CONDENSED with

landmark names at 60pt and distance labels at 63pt.
PASO DEL NORTE TRAIL

BRAND BOOK &

DESIGN GUIDELINES
V1 SEPTEMBER2019
>> SEPTEMBER
>> 2019