Professional Documents
Culture Documents
Advrolesocieco2 110601075036 Phpapp01
Advrolesocieco2 110601075036 Phpapp01
Advrolesocieco2 110601075036 Phpapp01
Cannot differentiate
Lack the knowledge and skills
between programs and
to evaluate advertising claims
commercials
Creates jobs
Is advertising just
a reflection of society?
Advertising is the primary source of
revenue for newspapers, magazines,
television and radio
Encourages consumption,
fosters economic growth
Effects on Consumer Choice
• Differentiation
• Brand Loyalty
Effects on Competition
• Barriers to entry
• Economies of scale
Reduces competition
Criticisms of Portrayal of
Gender
women as
stereotyping Advertising Beauty objects
With Regard to
Stereotyping
Ethnic stereotyping/
representation
Groups such as the National Organization for Women (NOW)
are critical of advertising that:
A) Portrays women in traditional sexist roles
B) Contributes to violence against women
C) Is insulting to women
D) Stereotypes women
E) Does any of the above