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  • Persona Template

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    ace roger
    12 views2 pages
    This document outlines a persona including a 100-200 word profile describing them, their typical responsibilities, potential pain points, key drivers and motivations, validations they use to make decisions, and attributes like age, experience, titles, industries they work in, and company size details. It also maps out the persona's motivation and questions at each stage of the buyer's journey from interest to purchase and identifies the types of content they would respond to at each stage.

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    This document outlines a persona including a 100-200 word profile describing them, their typical responsibilities, potential pain points, key drivers and motivations, validations they use to make decisions, and attributes like age, experience, titles, industries they work in, and company size details. It also maps out the persona's motivation and questions at each stage of the buyer's journey from interest to purchase and identifies the types of content they would respond to at each stage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    12 views2 pages

    Persona Template

    Uploaded by

    ace roger
    This document outlines a persona including a 100-200 word profile describing them, their typical responsibilities, potential pain points, key drivers and motivations, validations they use to make decisions, and attributes like age, experience, titles, industries they work in, and company size details. It also maps out the persona's motivation and questions at each stage of the buyer's journey from interest to purchase and identifies the types of content they would respond to at each stage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    <Name> | <Role>

    Profile: 100-200 word overview that describes the persona.

    Responsibilities: Briefly describe the person's typical responsibilities.

    Pain Points: List potential pain points that will affect this persona
    Profile Attributes
    Age:
    Experience:
    Key Drivers/Motivation: What makes the persona go to work everyday? What makes the persona Personal details:
    tick? What will the persona achieve? Common titles (AKA):



    Validations: Which input helps this person to make a decision? Is it product reviews? Analyses and 
    reports? Or something else?
    Verticals:




    Company Size:
     Revenue range
     Employees
     Specifics subsets

    Increase A/S – Buyers Journey


    Interest Learn Evaluate Justify Purchase

    What is
    the
    persona’s
    motivatio
    n at each
    stage?

    Which
    questions
    do the
    persona
    ask?

    What
    message
    do you
    want
    success
    with?

    Which
    content will
    the persona
    respond to?

    Increase A/S – Buyers Journey

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