GLG Introduction Deck

MAXIMIZE YOUR BUSINESS POTENTIAL WITH GLG NETWORK

Karen Soh
Vice President, Corporate
GLG
ksoh@glgroup.com
+65 6876 4888
4/23/2021
GLG INTRODUCTION
WHY GLG?
Access experts across your industry supply chain to better understand Niche Target Markets, Optimize Product
Positioning, and Arm Yourself with Competitive Intelligence.

Suppliers Development Manufacturers Distributors Wholesalers Wholesalers

Retailers Retailers
Consumers

Former Executives
Macro & Former Regulatory Experts
Industry Consultants

Why are GLG interactions helpful? Sample Populations

> Former senior executives from industry (CEO, CFO,
GLG work is customized and shared only with the client COO, CIO, etc.)
1 who requests it. Our customized recruitment capabilities > Purchasing managers (i.e., Customer perspectives)
secure targeted insights on both global and niche Tech- > Economists
topics or sub-industry sectors that matter in DACH. > Lawyers & former policymakers, regulators
> Supply chain managers
2 Independent experts can provide a more objective and
unbiased viewpoint than company management.
> Physicians, researchers, scientists, etc.
> Leading academics
> Homebuilders

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How We Work
We have Experts
900,000+ experts, including former C-level
operating executives, top-tier strategy
consultants and thought leaders from around
the world.

You, or your team,

have Questions ? You get Answers
We connect you to leading experts and
insights to help you and your team make
more informed business decisions, through:
» Phone Consultations

! » Written reports
» Meetings
» Events / GLG Library
» Surveys
» Placements

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GLG is the world’s largest insights network, connecting decision
makers to insights from experts with first-hand experience
We serve 3,000+ client organizations, globally

30+ Leading global 350+ Private Equity and

consumer goods and Venture Capital firms of all
Industrials companies sizes, across geographies

9 of the 10 50% of the Fortune 100

Top technology firms
9 of the 10
350+ Hedge Funds Largest pharma companies

27 of the 50 7 of the 10
Leading mutual funds Top Medical Equipment firms
You have We find You get
questions expertise Insights
9 of the 10 Most Top-tier Management
Global Investment Banks & Strategy Consulting firms
We work with our clients at all key stages in the decision-making process
Leading Non-profits &
54 Social Impact Fellows Social Enterprises Inspiration Discovery Validation Execution

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A Global Footprint

NEW: Recruiting offices in

Vietnam and Indonesia

Austin / Beijing / Boston / Chicago / Dubai / Dublin / Gurgaon / Hong Kong / London / Mumbai / Munich / New York /
Paris / San Francisco / Santa Monica / Seoul / Shanghai / Shenzhen / Singapore / Sydney / Tokyo / Washington, DC = Sales & Recruiting office
= Recruiting office

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GLG’s network of 900,000+ Council Members is the largest in the
world, and we recruit hundreds of new experts every day
Our experts include current / former Fortune 500 C-suite executives, academics, scientists, policy
specialists, former public sector leaders, and subject-matter experts on almost any topic, globally

GLG Value Add

Industry-Leading Compliance Framework

Best-in-Class Client Servicing Standards

Cutting Edge Technology-Enabled Platform

22 Offices, Across 10 Countries

2,000+ Employees
Including 700+ Research Professional

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Our capabilities are unmatched against market research firms
& panel providers
Unlike other Market Research providers, GLG:
• Has direct access to a proprietary panel of 900,000 B2B
Council Members across geographies and industry verticals
Breadth
• Has a dedicated service team for your firm exclusively with
deep backgrounds in market research and quant methodologies
GLG’s
• Is unconstrained by our internal FTEs expertise and can
match the unique subject matter expertise required todeliver Differentiators
deeper insight on every project as a Research
• Delivers high scale, project-based participant recruiting Partner
Quality
which leads to higher data quality and greater speed of
execution

• Enables direct consultation access to a strong B2B network

allowing for lower cost “DIY” work

• Seamlessly flexes between methodologies and a full

spectrum of project scope enabling clients ease of procuring
through a “one-stop-shop” Service

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GLG SERVICES
 You can partner with GLG for a range of business use cases

Common Areas of Inquiry

Market Development Product/Commercialization Process Improvement

Market Sizing/Mapping Message Testing Understand Industry and Most
Successful Best Practices
Market OpportunityAssessment Usability and Prototype Testing
Best Practice Development
Unmet NeedsAnalysis Voice of Customer Studies and Training

Brand Equity Testing Unmet NeedsAnalysis Competitive Benchmarking

White Space Exploration Pricing Sensitivity

Acquisition Diligence Hypothesis Validation

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Get the most out of GLG – Through a variety of Research
Modalities
Phone Consultations
Direct Consultations
One-on-one phone conversations
with experts, blinded or un-blinded
Moderated Consultations
Phone conversations with experts,
moderated by a third-party GLG
expert
• Establish quick
understanding of topics
• Validate or dismiss existing
hypotheses
Surveys and Analysis
Surveys
Targeted sampling of expert
opinions (e.g. customers,
suppliers) with summary results
Quantitative Studies
and Analytics
End-to-end design, analysis, and
synthesis by market research
specialists
• Collect and format multiple
expert opinions
• Solicit feedback in a blinded
environment
Increasing level of expert engagement
Live/Virtual Meetings
On-Demand Visits
On-site meetings at offices,
conferences, or plants
Moderated Focus Groups
Product and concept testing
Expert Panels
Discussions with experts, in
person or virtually
Use This When
• Facilitate high-impact working
sessions
• Advocate for ideas with
experts on-site
Strategic Solutions
GLG Custom Projects Former
top-tier consultants design and
deliver unique consulting solutions
to address your business needs
Talent-On-Demand (“TOD”)
Former consultants and subject
matter experts provide dedicated
capacity and guidance to your
team(s) onsite
• Staff projects with industry
experts
• Gain additional industry /
functional expertise
GLG Institute
One-on-One Meetings
In-depth mentorship and advice
from former chief executives
Leadership 15
Industry-focused summits for
outstanding business leaders
Master Classes
Small roundtable meetings across
industry and function
• Train and develop business
leaders
• Stay on top of trends and
issues
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GLG’s model aligns targeted solutions to your specific needs
What are What What
Should we features
invest in it customers would How should
pain solve the and price
(build or we launch?
points? pain? would
buy)? work?

Assess Listen Create Develop Launch

PRODUCT
DEVELOPMENT ▪ Market/ Opportunity ▪ Unmet Needs ▪ Idea Screening ▪ Feature-Price (Conjoint) ▪ Discrete Choice Modelling
& STRATEGY Assessment Analysis/ Ranking ▪ Concept Testing Analysis
▪ Customer Journey Map ▪ Usability Testing

Sample GLG ▪ Phone consultations ▪ Phone consultations ▪ Phone consultations ▪ Phone consultations ▪ Discrete Choice Modelling
Tools ▪ Moderated consultations ▪ Survey ▪ White boarding workshop ▪ Survey/Conjoint Analysis
▪ Quantitative survey ▪ In-person meetings ▪ Product / concept testing

What does How can How am How should Who is my

the future I sell more? I doing? I talk to target
hold? customers? customer?

MARKETING Plan Sell Track Communicate Segment

▪ Competitive Scenario ▪ Price Sensitivity (Conjoint) ▪ Customer Engagement ▪ Buying Process Survey ▪ Customer Segmentation
Planning Analysis ▪ Perceptual Mapping ▪ Message Testing
▪ Brand Equity Study

Sample GLG ▪ Phone consultations ▪ Phone consultations ▪ Phone consultations ▪ Phone consultations ▪ Phone consultations
▪ Survey ▪ Survey/Conjoint Analysis ▪ Regular brand equity ▪ Sales enablement ▪ Survey
Tools
▪ Competitive landscape ▪ Expert on retainer for BD survey workshop / Mock pitch ▪ Value proposition testing
study

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GLG CONSULTATIONS
When you need to accelerate your research, an introduction to someone with first-hand experience can make all
the difference. GLG Consultations connect you with an expert in a specific topic, business, or industry for a call
or an in-person meeting.
One approach – many ways to engage:
Growing Expertise GLG Call
Our global team hand-selects and adds more than 200 new Connect with an expert for a one-on-one call.
expert professionals to our network per day on average. Moderated Call
Precise Matches Add an expert with first-hand experience who can execute the call for
We utilize an advanced AI platform to find precise matches – you.
quickly. From there, our teams analyze your unique needs to Translated Call
determine the best possible fit. Add a translator to any one-on-one call with an expert who does not
share your first language.
Highest Standards
Multi-party Call
Our unparalleled Compliance Framework allows clients to Add additional stakeholders to a call with an expert.
engage with experts through a trusted platform, supported by In-person Meeting
dedicated tools, thoughtful protocols, and trained Meet with an expert face-to-face at a preferred location.
professionals. Transcript
Receive a full transcript or audio recording after the call.

CONFIDENTIAL
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GLG SURVEYS
GLG’s Survey team is comprised of methodologists and deliver insights at scale by harnessing our world-class
network of 900,000+ leading professionals.

Unparalleled Network Curated Populations Deliver Survey Methods

Tap into GLG’s global network of over
700,000 Council Members and access an
additional 15+ million professionals and
consumers through our partners.
Speed and Responsiveness
Programming timelines: ~1–2 business days
after finishing questionnaire. Final results:
0.5–2 weeks after launch.
Data Analysis and Visualization
Quickly and easily evaluate your results
on customized, board-ready deliverables.
Smarter Results
• Online
We identify the most relevant respondents
in our network, based on past projects, job • Conjoint/Max-Diff
history, and bios. • Computer-assisted telephone
interviewing
• Delphi
• Trackers
Expert Support in Design and Review
GLG industry expert support available to
support drafting of questionnaires and Sample Populations
review of results. • C-level/Senior executives
• Key opinion leaders
• Physicians
• IT and HR decision-makers
Commitment to Compliance • Distributors and buyers
GLG’s oversight tools provide customized survey • Consumers
settings to align with internal policies. Results are
confidential and proprietary to clients.

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GLG LIVE/VIRTUAL MEETINGS
Range of Solutions
Our capabilities enable you to hold virtual focus groups,
online discussion boards, or even conduct product
tests. Capabilities include video and audio concept
sharing, video and audio recording, polling, reporting,
and the ability to collect insights in a blinded formats.
Moderators
Our bench of Expert moderators has been carefully
recruited for their moderating, industry, and
methodological experience.

Quality Expert Panel

Our network of more than 900,000+ experts is
augmented by a global team who can identify and
recruit the professionals that meet your precise needs.

Project Management
GLG will partner with you at all stages of all stages of
the engagement, helping coordinate panel and
moderator recruitment, scheduling, data collection and
analysis, and delivery of results.

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GLG CUSTOM PROJECTS
Leaders face countless critical decisions with
limited time and resources. GLG Projects
leverages the world’s largest and most varied
source of first-hand expertise to deliver the
quantitative and qualitative insights you need to
act with confidence.
GLG Projects engage our experts for longer-term
and more in-depth engagements. For each
engagement, we staff one or more top-tier
consultants and subject matter experts with
experience across industries and disciplines.
Our work includes fully managed market
assessments, brand analysis, voice-of-customer
studies, competitive landscape analysis, and staff
augmentation to support your work.
Throughout each engagement, a GLG Custom Projects Team Lead
oversees a handpicked team of expert consultants to maximize
efficiency, ensure accountability, and deliver relevant insights.
Fast Activation
We rapidly deploy an engagement team of experienced, top-tier
consultants for your project.
Clear Oversight
Our tightly managed model brings you powerful insights on time and
on budget.
Flexible and Scalable
Our responsive model allows you to adjust the scope of research
and the size of teams as your needs evolve.
Highest Standards
Our unparalleled Compliance Framework allows clients to leverage expert
insights through a trusted platform supported by compliance-trained
experts and GLG professionals.
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GLG TALENT-ON-DEMAND (“TOD”) Flexibility

This flexible model identifies and places

Former consultants and subject matter experts the right talent for specific, day-to-day
project needs, whether it’s adding
provide dedicated capacity and guidance to your bandwidth to a team or delivering
strategic and operational guidance from
team onsite seasoned executives

Speed
Clients often face short-term capability and capacity constraints that
We quickly source the best
can have a long-term impact professionals from our curated talent
pool to provide support for your day-
GLG has a fast and comprehensive process for identifying, vetting, to-day project needs
and staffing experts that best suit your needs for project-specific
support Expertise

Among myriad use cases, our experts can serve as a lead on: Talent-on-Demand consultants have
project-relevant backgrounds and
expertise, with any combination of
• Operational diligence • Lab experiments • Data analysis management consulting experience,
• Innovation initiatives • Lead interviews • Other applications strong industry (technical or operational)
expertise, and/or proven functional
experience related to the project

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©2021 Gerson Lehrman Group, Inc. All rights reserved.

CONFIDENTIAL AND CANNOT BE DISTRIBUTED OR REPURPOSED WITHOUT GLG's FORMAL CONSENT