Business Models are represented to describe: The value proposition to the customer in terms of how the product and service create value and poses advantage. The descriptions of input and information streams within and among companies necessary to reality a business model and identifying the people responsible for them. The descriptions of predicted revenue, model and lost Impact, the impact: business models can allow organization to consider customer and value creation input throughout and output of service provisions strategies and function of factor involved the integration of value added role of individual functional area of organization and the conceivable innovations and changes in institutional logics as both market studies and scientific. 2. Business Models Scientific and Practical Applications Business Models applied condensed and focused picture of economic activities: Concept search Concept check Concept adjustment Concept analysis 3. Business Models = Basic types of economic activities Business System Business model which is the idea of a business but it’s not concrete realization Concrete realization of a general business model Contains more than one basic business model, combination of different business models A company can realize more than one business model at the same time A company can realize more than one business system at the same time Example: Startup often realize only one business system and the diversity step by step (Netflix started as a web based video retailer, sending DVDs by mail before changing into a full-service video streaming supplier). 4. Business model help with planning the actual orientation of the business system, that is they serve what is known as their own orientation functions. In which common challenges can be compared to potential solutions.