Spa Kpi Kit: Boost Your Spa'S Performance With These 10 Kpis

Spa KPI Kit
Boost Your Spa’s Performance with

these 10 KPIs
www.spa-balance.com
10 Advanced Key Performance Indicators for Hotel Spas
The spa industry measures several key performance indicators (or KPIs).
However, with so many KPIs out there, the question is: Which ones should hotel
spas measure?
Here are 10 KPIs that matter to hotel spas, including the following tips:
a summary of what each one tells you about

your spa’s performance.
a brief rundown of how to calculate each KPI.
a quiz to test yourself on how well you calculate these KPIS
Page 1 www.spa-balance.com
1 Spa Occupancy
Also known as spa productivity or treatment room occupancy,

this KPI tells you how productive your treatment rooms have
been in a given period.
Total number of treatment Total number of available

hours sold ÷ treatment hours
2 Average Treatment Rate (ATR)
The ATR is the average treatment price of all the treatments

sold in a given period. ATR should always be measured
closely with Spa Occupancy.
Total treatment revenue in Total number of treatments

a given period ÷ performed in that period
3 RevPATH
Revenue per Available Treatment Hour (RevPATH) measures

the revenue-production performance of your spa. It tells you
how effectively you are using your spa’s productive capacity
(treatment rooms).
Spa Average Treatment

Occupancy ÷ Rate
4 Therapist Occupancy
Also known as therapist productivity, this KPI tells you how

productive your therapists are in terms of revenue
generation.
Total number of treatment Total number of hours your

hours sold ÷ therapists are on duty
5 Average Treatment Time
We sell time in spas, and any drastic changes in average

treatment time could negatively impact RevPATH and
occupancy rates.
Total number Total number

of treatment hours sold ÷ of treatments sold
6 Repeat Guest Ratio
Tracking the number of guests that return to your spa gives

you valuable information on how engaged your guests are
with your brand.
Total number Total number of guests

of repeat guests ÷ that visited your spa
7 External Guest Ratio
The split of external versus internal clients is particularly

important for those hotel spas that rely on local clients to
sustain their business
Total number of external Total number of guests

(non-hotel) guests ÷ that visited your spa
8 Hotel Guest Capture Rate
For hotel spas, this is an extremely important KPI. It tells you

how many hotel guests are visiting your spa.
Total number of hotel Total number of guests

guests visiting the spa ÷ staying in the hotel
9 GOPPATH
All the above KPIs focus on the topline, However, it is equally

important to keep track of your bottom line so you know how
much profit each available treatment hour is generating you.
Gross operating Total number of available

profit ÷ treatment hours
10 Overall Guest Satisfaction
This KPI gives you valuable information on how you can

improve service standards, treatment quality, maintenance
of facilities, treatment offering, and any other factors.
Calculating this KPI depends on the parameters you want to measure

and the overall client rating. Most business management software
systems will measure this important KPI for you.
Page 12
Accurately Evaluate your Spa’s Performance
Do you really know how to calculate your KPI’s?
We’ve put together this 20-minute quiz so that you can see whether you are
accurately calculating your KPIs. Be certain that you are calculating them correctly.
Take this free quiz and test yourself!
I want to test myself
Page 13
Improve your Spa’s Performance with Spa Balance Consulting
Need to improve your spa’s performance?

Book your free 30-minute consultation with Spa Balance’s
leading consultant, Sonal Uberoi. Sonal has more than fifteen
years’ experience working with over 30 spas on four different
continents.
Book my free consultation now
For more great tips on how to improve your spa’s performance visit Spa Balance’s
blog at www.spa-balance.com/blog/.
www.spa-balance.com
About Spa Balance
We help conceptualise, design, open and manage spas. Meet us
What Spa Balance can do for you

Manage your Optimise your Set-up and open
spa business your spa
Whether your needs are We’ll run a detailed We take care of every Contact us
short-term or long-term, operational audit of aspect: from concept,
we offer tailored spa your spa to identify feasibility, FF&E lists,
management contracts weak areas and design recruitment & training, to
to help you run a more solutions to maximise the opening, including
profitable spa. performance. post-opening support.
www.spa-balance.com

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Spa KPI Kit

Boost Your Spa’s Performance with

a summary of what each one tells you about

a brief rundown of how to calculate each KPI.

a quiz to test yourself on how well you calculate these KPIS

Also known as spa productivity or treatment room occupancy,

Total number of treatment Total number of available

2 Average Treatment Rate (ATR)

The ATR is the average treatment price of all the treatments

Total treatment revenue in Total number of treatments

Revenue per Available Treatment Hour (RevPATH) measures

Spa Average Treatment

Also known as therapist productivity, this KPI tells you how

Total number of treatment Total number of hours your

5 Average Treatment Time

We sell time in spas, and any drastic changes in average

Total number Total number

6 Repeat Guest Ratio

Tracking the number of guests that return to your spa gives

Total number Total number of guests

7 External Guest Ratio

The split of external versus internal clients is particularly

Total number of external Total number of guests

8 Hotel Guest Capture Rate

For hotel spas, this is an extremely important KPI. It tells you

Total number of hotel Total number of guests

All the above KPIs focus on the topline, However, it is equally

Gross operating Total number of available

10 Overall Guest Satisfaction

This KPI gives you valuable information on how you can

Calculating this KPI depends on the parameters you want to measure

Do you really know how to calculate your KPI’s?

I want to test myself

Need to improve your spa’s performance?

Book my free consultation now

What Spa Balance can do for you

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