Company’s Existing Social Media Branding/ Marketing Plan

Number of social media reach:

Social media can help any organization to promote their brand with a blink of an eye and
through the power of one click button, it could reach to millions. BRAC is a non-profit
organization which is also available in several social media platforms through which they can
promote their activity to reach the poor people.

Facebook: BRAC is a non-profit organization that has a Facebook page that has 1,249,670
followers. On that page, they post their upcoming events and also promote their new projects.
From their Facebook page, people get an overview idea about the organization such as- their
areas of work which are health, education, disaster management, gender justice, human rights
and many more.

Instagram: Instagram has also a strong platform through which an organization can reach
millions. BRAC has 25.2k followers on Instagram and they have made 707 posts in total. They
mainly empowering the people to overcome the poverty across 11 countries in the global south.
YouTube: BRAC has also captured a large population on YouTube. They have 85k
subscribers in total. They make videos from BRAC headquarters in Dhaka as well as from New
York and London offices. They also promote awareness of COVID-19 making videos on
YouTube.

Linked In: BRAC perform evidence-based programs to assist the extremely poor and they
also, made huge followers in Linked In. In Linked In they have 255,444 followers.

Engagement and unique campaign:

The moto of BRAC is to build a world free from all discrimination and exploitation and provide
opportunities to everyone to make a better world. They engage in many activities. Such as-

  In case of disaster and climate change, they are the first NGO who first lend their hands
to help the homeless poor people.

 They also focus on poor people’s health, they provide medicine, food for their nutrition.

   They try to provide pure, fresh water and teach them to be hygienic.
    They also provide education to the poor, remote areas population. They also teach
them at night.

   BRAC also helps the poor farmers so that they can work in their firm and it is also
beneficial for our agriculture sector.

     BRAC focuses on integrated development.

     They also provide microfinance which is a banking service that provides financial
support to the low-class people who have no source of income.

   Theyprovide the poor ultra-poor graduation through which they can teach life skills,
technical skills, asset transfers, health knowledge and many more.

     They also focus on gender equality and diversity.

   They have recently done a unique campaign which is community road safety.

Unique campaign:

 Road Safety Programme:

Bangladesh has faced so many deaths in road accidents. It is a great initiative of BRAC that
they promote road safety programmes and make it happen almost every year.

In 2005, they campaigned on Dhaka-Sylhet highway with roads and highways department
(RHD). In this campaign, at least 120,000 unique individuals trained on road safety. At the
end of the intervention, at least 540,000 had received road safety messages who lived in
project areas.

In 2006, they made their second campaign in Khulna and Barisal with local Government and
Rural Development (LGRD). This campaign resulted in 35,000 school students being
cautious about road safety. Besides, 20 other local NGOs also get trained on this campaign.
In 2007, they made their third campaign on the highway to kuakata. At least 25,000 unique
individuals along with 551 teachers and 9000 students and 17,650 individuals trained
through this campaign.

In 2011, they marked the launch of the United Nations Decade of Actions for Road Safety
on May 11, 2011.  BRAC called for united efforts through major national dailies and
spreading awareness through online.

In 2014, their campaign project was Bibiyana gas field and in 2015, they campaigned in
Cox’s Bazar and Gazipur districts.

 BRAC’s campaign on COVID 19: 2020 has been the toughest year for everyone and
also the toughest year to survive. BRAC still remains committed to their promises
throughout the year and they keep standing beside the poor people who need the help
the most and also provide education to create awareness. They try to stand in solidarity
with the poor and homeless people.

 Live session: BRAC organizes live session with mayors to discuss about pro-poor,
climate and disaster-resilient urban development. Their motto is that if they fail to
migrate people into urban areas then they would transfer the rural areas into urban
 areas. Recently, they did a live session with Dhaka North City mayor Atiqul Islam on
sustainable placement of street people.

SWOT Analysis:

Strength:

 BRAC is also engaged with solutions to 9 other emergent countries to thinking local and
acting globally.
   BRAC is at present anticipated to have 135 million people with over 100,000
workforces in the whole world. They are successfully stretching the leading of human
resources.
   BRAC has the major strength that they don’t have to give tax on the assets that are
tend to be donor-imposed restricted.
   BRAC has successfully reached to operate at grass root level both domestic and
abroad. They maintained their pace from isolated regions to lessen the inequality to food
deprivation.
 BRAC has the most powerful HR department where the employees work really hard to
ensure the facilities of poor, rural people and there are no political issues contained by
the organization.
 

Weakness:

   BRAC has their own endorsement of receiving funds and investment on bank accounts
and fixed deposits but still if they fail to collect their target of donation, they will face
difficulties to some extent.

 BRAC tends to provide more job satisfaction, motivation rather than a good scale of
compensation that has a negative impression on employees.

   Government rules and regulations have a negative impact on NGO. As a registered

organization, it has to provide the evidence of the funds and areas of expenses. This
limits the scope of NGOS like BRAC.

Opportunities:

   BRAC gets almost all donor agencies as a non-profit, citizen-based organization. BRAC
has a positive image both nationally and internationally.

     BRACis always up to date to their activities. Recently, they sent their charitable team
to Nepal to build up stable accommodation. They also raised money from taking away
one day’s salary from each employee which is almost BDT 20 billion.

       BRAC
gets lots of benefits from the media as a lot of media people work in this
organization.

   BRAC believes in gender equality and zero tolerance on discrimination. People of all
ages, all regions, all cultures can apply to the BRAC.

     BRAC has established itself as a leading NGO of Bangladesh and has also managed
to overcome the reality of poverty.

Threats:

   BRAC mainly depends on donations, so if the economy collapses then it would be a

threat to the BRAC.

   Many fake NGO take money from poor people and fly away. This is why the people are
losing faith on NGO.
       Emerge
of new NGOs has become a threat to the BRAC as more NGO, smaller
donations which could be a threat for BRAC to sustain.

     There
is a lack of coordination among the NGOs which create doubling up the ideas
and activities and also wastage of money.

   People complain that in spite of having hundreds NGO, poverty still does not diminish.

 BRAC is working hard but it is possible to change the poverty situation in a blink.