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STRATEGIC ANALYSIS TOOLS

Sheikh Morshed Jahan


Professor, IBA, University of Dhaka
Agenda

■ Triple Domain (TTF) Analysis … discussed earlier


■ Global (and Firm) Value Chain Analysis
■ Porter’s 5-Forces Analysis
■ PESTLE Analysis … discussed earlier
■ Strategic Group Mapping
■ SWOT Synthesis … discussed earlier
Strategic group mapping

❑ comparative industry analysis


involving competing firms along
different sources of potential
competitive (dis)advantages or
strengths (weaknesses).

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