ACCENTURE CASE STUDY

ROLL NO: 12

1. How does Accenture apply technology as parts of its business?

Ans: - Intelligent Operations means applying a strategic approach to advance the

operating model. It’s about transforming the business through technology,
processes and people. It drives innovation, creates better experiences for
customers and enables employees to make faster and smarter business decisions.
It’s about becoming an operation that is agile, resilient and able to respond to
change at speed. With over 145,000 practitioners in industry, technology and
process, and the world’s most advanced machine intelligence, Accenture can
transform your business to create intelligent operations that deliver sustained
business outcomes. With seamless integration between services, we combine
human ingenuity with applied intelligence and digital technologies to create
measurable value. Enabled by Synopsis, Accenture have the unique ability to build
and scale future-ready operating models with human + machine intelligence to
drive sustainable growth with speed, certainty and security.

Accenture has applied design thinking to many IT initiatives, but its use has grown
with Accenture’s strategic shift to digital solutions in recent years. It’s an
approach that takes a user-centric view to determine how people do the things
they need to do each day. For the mobile app’s initiative, project team members
pushed the boundaries of design by taking a different approach, that of creating
an entire experience rather than creating an app that focuses on a business
process or the transaction of tasks. Specifically, the project team’s focus has been
on designing app experiences that enable action or awareness “moments” that
matter most to Accenture people. To do this, the project team looked at how
employees use key systems on a daily, weekly, and ongoing basis throughout their
journeys at Accenture. This information is guiding and prioritizing the
opportunities to create employee-focused applications.
2. What are their strengths and weaknesses?

Ans: - Strengths:

1. Automation of activities brought consistency of quality to Accenture

products and has enabled the company to scale up and scale down based
on the demand conditions in the market.
2. Good Returns on Capital Expenditure - Accenture is relatively successful at
execution of new projects and generated good returns on capital
expenditure by building new revenue streams.
3. High level of customer satisfaction - The Company with its dedicated
customer relationship management department has able to achieve a
high level of customer satisfaction among present customers and good
brand equity among the potential customers.
4. Reliable suppliers - It has a strong base of reliable supplier of raw material
thus enabling the company to overcome any supply chain bottlenecks.
5. Strong Brand Portfolio - Over the years Accenture has invested in building
a strong brand portfolio. This brand portfolio can be extremely useful if
the organization wants to expand into new product categories.

Weaknesses:

1. Days inventory is high compared to the competitors - making the

company raise more capital to invest in the channel. This can impact the
long term growth of Accenture
2. Investment in Research and Development is below the fastest growing
players in the industry. Even though Accenture is spending above the
industry average on Research and Development.
3. The profitability ratio and Net Contribution % of Accenture are below the
industry average.
4. Organization structure is only compatible with present business model
thus limiting expansion in adjacent product segments
5. Not very good at product demand forecasting leading to higher rate of
missed opportunities compare to its competitors.