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(Department of business administration)

Business Idea Plan

Company/Business Name: Shining star private school larkana

Business Owner: Miss Iqra Manzoor

Midterm Assignment

Submitted to: Sir Ayaz Ali Maitlo

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Table of Contents
I. Executive Summary…………………………………………………………..3
a. Mission Statement……………………………………………………...3
II. Company Description………………………………………………………..4
a. 1 Year Goal…………………………………………………………..…4
b. Legal Form of Ownership …………………………….…………….…4
c. Goals and Objectives ………………………………………………….4
III. Organizational Chart and Management Team……………………………6
a. Organizational chart ………………. ………………………….………6
IV. Operating Procedures………………………………………………..………7
a. Location …………………………………………………………..……..7
b. Equipment ……………………………………………………………….7
c. Personnel……………………………………………………………...…8
d. Inventory …….………………………………………………….……….8
e. Payment options…………………………………………………………9
V. Marketing Plan …………………………………………………….………….11
a. Customer Profile/Target Market………………………………………11
b. Competitive Analysis………………………………………….……….11
c. Competitive Advantage ……………………………………………….12
d. Product/Service…………………………………………………………12
e. Price ………………………………………………………….………….13
f. Place……………………………………………………………..………13
VI. Promotional Plan……………………………………………………….….….14
a. A Website ………………………………………………….……………14
b. Promotion / Advertising ………………………………………………..14
VII. Financial Data………………………………………………………………….16
a. Financial Write-Up ……………………………………………………..16
b. Start Up Budget…………………………………………………….......16
c. Pro-Forma Income Statement………………………………….…..…17
d. Break-Even Analysis ……………………………………………..……18
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Executive summary
Shining stars is a Private School that will be located in a well – populated residential
city of Larkana. We are a standard private school that is composed of primary
(kindergarten through eighth grade) it is educational institution that will be predominantly
funded through tuition fees and levies from students and of course from other private
sources.

Shining stars Private School is a client-focused and result driven private school that
provides broad-based learning approaches and experience at an affordable fee that
won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and
conducive learning environment to all our students that is primary (kindergarten through
eight grade). We will ensure that we work hard to meet and surpass all our students’
expectations and educational goals whenever they enroll in our tutorial school.

Shining stars private school will provide a transportation for students pick and drop
service that will help parents as well as students to be reach out at home and school at
a time and securely.

There is a canteen for students, playgrounds, where students can refresh and perform
circular activities in a well-mannered and decorum environment that help the learning
growth of students as well as physical growth.

Shining star private school is more working on to provide a quality-based education in a

modernized manner where students can learn variety of skills and knowledge in smooth
and interesting ways.

Mission Statement

Our mission is to provide professional and conducive learning environment to students

at different level of learning.

Our overall business goal is to position shining stars Private School to become the
leading private school brand in the educational cum private school in the whole of
Larkana city, and also to be amongst the top 30 private schools in the whole capital
within the first 12 years of operations.

.
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Company Description
Company description:

Shining stars private school is educational institution for the kindergarten to eighth grade
of students, shining provide a highly professional teaching stuff to our students that are
kindergarten through eighth grade, our students’ overall best interest would always
come first, and everything we do is guided by our values and professional ethics. We
will ensure that we hire professional educationist cum teachers in various subjects who
are well experienced and passionate in imparting knowledge to students at various
learning ladder.

Shining star private school is to build a highly competitive private school that will
become the number one choice for both parents and students in the whole city of
larkana. it reflects our values: integrity, service, excellence and teamwork.

Iqra Manzoor is a final year student of Business administration department and highly
skilled, intelligent hardworking and passionate about her work.

Shining stars Private School is going to offer varieties of educational services within the
scope of the education. Our intention of starting our private school is to soundly educate
people in various subjects and of course to make profits from the education cum private
schools industry and we will do all that is permitted by the law in the Pakistan to achieve
our aim and business goal.

a) Legal form of ownership is Sole proprietor, because is totally owned

by Miss Iqra with the support of her family.

1-year Goal:
One Annual Goal at this time.

By May 31st, 2021 shining stars private school Larkana will have made
40,50,000 in service sales

OBJECTIVES

➢ To provide a secure, positive and intellectually stimulating environment that

nurtures individual development.
➢ To encourage independent thinking and self-directed learning in a child-centred
environment.
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➢ To provide learning experiences that develop life skills promoting self-discipline,

effective problem solving, perseverance and concentration.
➢ To provide multimodal learning experiences that develop children’s unique gifts
and multiple intelligences.
➢ To empower children by respecting their choices and input into the curriculum.
➢ To foster self-esteem through positive learning experiences with peers and
adults.
➢ To provide a variety of experiences that foster the development of the child’s
social responsibility in a changing world.
➢ To provide a variety of experiences that foster the child’s physical development
and well-being
➢ to encourage artistic and aesthetic development through multimedia
representation.
➢ To foster language development by providing a variety of authentic learning
experiences.
➢ To foster children’s intellectual development by designing learning experiences
that incorporate higher order thinking operations.
➢ To promote on-going parent, staff and child communication.
➢ To welcome all children in a non-denominational environment.
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Organizational Chart and Management

Head of School (Principal)

Vice principal

School Teachers / employees Accountant

administrator

Head of the tutorial coordinator

Client service Executive

Security guard

Cleaners
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Operating Procedure

Location: Shining stars is a Private School that will be located in a

well – populated residential city of Larkana. In sachal colony which
is very accessible for all the students and parents to reach out

Equipment
Equipment

Building advance 100,000

Cctv security system 37,000

Speaker mike for assembly 8000

Electric water cooler 2100

2 laptop cost 32,000

Printer 13000

Solar plant 250,000

1 ac ton 50,000

Accounting software 75,000

DSL land line connection 5000

Van 700,000

Furniture include round tables and small 185,000

size students’ chairs, big size and teachers
chair, office furniture including 2 sofas set,
lab furniture.
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Employees time schedule and pay.

Employees Working time Pay

Head principal 8am to 2pm 28,000

Vice principal 8am to 2pm 22,000

Administrator 8am to 2pm 20,000

Personal relationship officer 8am to 2pm 18,000

Accountant 8am to 2pm 16,000

Marketing Executive officers 8am to 2pm 15,000

Senior teachers 8am to 2pm 14,000

Junior teachers 8am to 2pm 12,000

ECE teachers 8am to 2pm 15,500

General teachers 8am to 2pm 10,000

Cleaners 8am to 2pm 9000

Caretaker lady 8am to 2pm 8000

Security guard 8am to 2pm 8000

Diver 8am to 2pm 10,000

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List amount of current inventory

School forms, brushers, receipts, 50,000

pumphelets,

stationary, printing etc.

White boards, 9600

wall clocks, dustbins, 5,800

office cups and crockery, 4000

Other expenses:
Building rent 30,000

School registration fees 10,000

Map architecture 2000

Advertisement on newspapers, magazines, 40,000

direct mail, calling, press releasing, PR etc.

Website design, SEO, yahoo adds, social 50,000

media, etc.

Loan interest rate payment 10,000

Payment Options
At shining stars Private School, our payment policy will be all inclusive because we are
quite aware that different people prefer different payment options as it suits them. Here
are the payment options that we will make available to our clients.

• Payment by via bank transfer

• Payment via online bank transfer

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• Payment via check

• Payment via bank draft

• Payment via mobile money

• Payment with cash

• In view of the above, we have chosen banking platforms that will help us achieve
our plans with little or no itches.
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Marketing Plan
THE MARKET:

. The trend in the private school line of business is that the key to attracting students is
the educational performance and the pass rate of their students in city exams. Any
private school that has good records will always thrive. The demand for private schools
is driven by the fact that most public cum government owned schools cannot
accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the
need for private schools. The economic downturn hasn’t really affected this industry,
especially in countries that believe in the efficacy of education.

THE COMPETITION:

Competitive Analysis: Indeed, the private school’s institution is highly competitive, and
the entry barriers are high. As a matter of fact, the private school industry is an industry
in which it is pretty difficult for new entrants to establish themselves. So also, the
reputation of the private school is of utmost importance, as private schools that have a
good history of getting students into prestigious colleges often have the best reputations
hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer
this. Reputation indeed is imperative to parents’ decisions when shopping for private
school for their wards. This is so because the quality of education cannot be assessed
until well after it is complete. As a major marketing tool, schools need to show parents a
track record of admission to elite colleges and universities.
We are quite aware that to be highly competitive in the education cum private schools
industry means that you should be able to deliver consistent quality service, your
students should be able to experience remarkable difference and improvement and you
should be able to meet the expectations of both students and parents alike.

Shining stars Private School might be a new entrant into the education cum private
school in the Larkana city but the management staffs and owners of the private school
are considered gurus. They are people who are core professionals, licensed and highly
qualified educationist / teachers at various levels of learning in the pakistan. These are
part of what will count as a competitive advantage for us.
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MARKET ANALYSIS:

➢ Our Target Market:

As a standard and a private school, shining stars Private School is going to

offer varieties of educational services within the scope of the education. Our
intention of starting our private school is to soundly educate people in various
subjects and of course to make profits from the education cum private
schools.

Our target market as a private school cuts across people (students) of

different class and people from different culture background. We are coming
into the education cum private school with a business concept that will enable
us work with the students at different learning stages residing in and around
larkana – Sindh.

The upper- and middle-class customer can avail the services of our school for
their child’s upbringing of learning education. According to their income/
economic condition we have set fees that are mostly affordable for upper and
middle class.

THE PRODUCT:

1) Product:

Shining stars Private School is going to offer varieties of educational services within the
scope of the education. Our intention of starting our private school is to soundly educate
people in various subjects and of course to make profits from the education cum private
schools industry and we will do all that is permitted by the law in the Pakistan to achieve
our aim and business goal.

Our service offerings are listed below.

• Teaching basic literacy and numeracy

• Establishing foundations in science, mathematics,

geography, history and other social sciences

• Constantly working hard to meet regulatory

accreditation standards
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• Administering private funding efforts

• Providing access to extracurricular activities

• Retailing of Educational Books and Material

Price:

Private schools in the Larkana city and of course in all the parts of the world
charge students per tem / per session and students have the options of either paying
their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services
offerings and extra – curricular activities et al At shining stars Private School we will keep
our fees below the average market rate for all of our students by keeping our overhead
low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular
intervals. We are aware that there are some students that would need special assistance,

Shining stars private school’s pricing strategy is to minimum of 30% markup

which is in line with current market pricing, targeting customers looking for it.

As under junior students’ fees 1000, and middle students fees 1500 and transportation
cost 1000.

2) Place

Scahal colony is best place that we have targeted for our business that is
accessible for our customer to be reach out easily,
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PROMOTIONAL PLAN

BUDGET:
Promotional Budget: Funds allocated for advertising (from 4 to 12 Months)

Traditional: Newspaper; Direct mail; Calling; Press releases; PR, etc.

Cost: 40,000

Online: website design; Yahoo adds; SEO; Social media; etc

Cost: 50,000

PROMOTION

Shining stars Private School is set to make. We are mindful of the fact that there is stiffer
competition amongst private school in larkana; hence we have been able to hire some of
the best marketing experts to handle our sales and marketing concerns. Our sales and
marketing team will be recruited base on their vast experience in the institution and
they will be trained on a regular basis so as to be well equipped to meet their targets
and the overall goal of the private school

Our goal is to grow our private school to become one of the top 10 private schools in the
larkana which is why we have mapped out strategy that will help us take advantage of
the available market and grow to become a major force to reckon with not only in
larkana – but also in other cities in the sindh.e use of the following marketing and sales
strategies to attract clients;
.
Shining stars Private School is set to make use of the following marketing and sales
strategies to attract clients.

• Introduce our private school by sending introductory letters alongside our

brochure to schools, parents / household and key stake holders in larkana.

• Print out fliers and business cards and strategically drop them in schools, libraries
and even student organizations.

• Creating a website, allows parents to be able to look you up, and also allows you
to post general study tips, giving you an added advantage.

• Use friends and family to spread word about our private school

• Introduce shining stars Private School to learning specialists, school coaches,

school administrators, teachers, guidance counselors especially as they are with
students everyday
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• Post information about shining stars Private School on bulletin boards in places
like schools, libraries, and local coffee shops.

• Placing a small or classified advertisement in the newspaper, or local publication

about shining stars Private School

• Advertising online by using an advertising platform such as Google Adwords, that

will allow us place text advertisements alongside on websites with related
contents, and along results from search engines.

• Advertise our private school in relevant educational magazines, newspapers, TV

stations, and radio station.

• Attend relevant educational expos, seminars, and business fairs

• Engage direct marketing approach

• Encourage word of mouth marketing from loyal and satisfied clients

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Financial Data

Financial Write Up:

Shining stars Private School is a family business that will be owned and managed by.
Miss. Iqra and her immediate family. They are the sole financial of the private school
which is why they decided to restrict the sourcing of the start – up capital for the private
school to just three major sources.

These are the areas we intend generating our start – up capital.

Generate part of the start – up capital from personal savings and sale of his stocks

Generate part of the start – up capital from friends and other extended family members

Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about 1,862,000 (Personal savings 11,00,000 and soft
loan from family members 500,000) and we are at the final stages of obtaining a loan
facility of 2,62,000 from our bank. All the papers and document has been duly signed
and submitted, the loan has been approved and any moment from now our account will
be credited.

Start-Up Budget:

the startup budget of shining stars private school will be 1,862,000, that
include all the equipment, inventory cost and other exapenses.
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Expected -Monthly Income Statement

Revenue

Fees received 337,500

Expanses

Rent 37,000

Salaries 195,000

Electricity 30,000

Letephone and internet 3000

Van maintaince 6000

Advertising 10,000

Pens, forms stationary printing. 15000

Loan interest rate payment 10,000

Expenses 306,500

Revenues 337,500

Net profit 31,000

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Break-Even Analysis
For our break even analysis , we assume running costs which
include our full,payroll, rent, teachers’ salaries, utilities and and estimation of other
running costs this all will be the cost 306,500 per month so shining stars private schools
have given admission to 153 students with 1000 fees per month plus transport charges
1000.then this will come to no profit no loss in the end of the month.
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Promotional Mix Worksheet:

Company Name: shining stars private school Larkana.

Target Market:

Our target market as a private school cuts across people (students) of different class
and people from different culture background. We are coming into the education cum
private school with a business concept that will enable us work with the students at
different learning stages residing in and around larkana – Sindh.

The upper- and middle-class customer can avail the services of our school for their
child’s upbringing of learning education. According to their income/ economic condition
we have set fees that are mostly affordable for upper and middle class.

Promotional Methods:

Traditional: Newspaper; Direct mail; Calling; Press releases; PR, etc.

Cost: 40,000

Online: website design; Yahoo adds; SEO; Social media; etc

Cost: 50,000

Budget:

Budget write up

The startup budget of shining stars private school will be 1,852,000, that include all the
equipment, inventory cost and other exapenses.

Total promotional budget: 90,000