Eco Chair Sem 5 Finalized

Entrepreneurship Venture – Finance 5 Efrata Denny Kevin, Setia, Ryan, Faustine
Section I: Executive Summary

Being aware of the importance of a green environment has encouraged us to invent
this product called Eco Chair. Basically, Eco Chair is a chair with a table attached on it and is
partly made out of recycled aluminum. Based on our research, recycled products especially in
the furniture market are barely explored in Indonesia. Thus we came up with an idea to create
a high quality study chair from recycled materials. Our product is made of at least 40%
recycled materials and provides a lot of value for our customers, which includes durability,
comfort in usage and ease of storage. Pictures of the product can be seen in the attachment.
After further research towards both the national and global markets, we found out that
the market for eco-friendly products is still in its infant stages in Indonesia, and observing the
global trend which is pushing towards an eco-friendly environment, we firmly believe that
soon Indonesia will follow the global trend of supporting a green environment. The signal of
Indonesians becoming more supportive to green products is getting ground as it was proved
by the latest survey by Catalyze Communications. The number of Indonesian households
with US$5,000-US$15,000 in annual disposable income, a rough range for middle income, is
expected to grow from 36% of the population in 2010 to more than 58% by 2020, according
to Euromonitor. With these data, we believe that our proposed business will be able to propel
exponentially following the growth of a more eco-friendly supporting attitude in Indonesia.
Based on BPS, the Indonesian non-oil & gas manufacturing industry is worth Rp.
1,885 trillion in 2013. Putting into account the exponential growth of Indonesian businesses
and economics, it is not a far-fetched idea that this business can gain at least 0.0001% 10
years from now, from the total worth of the Indonesian furniture market, especially with the
new policy of open trade in Indonesia starting from 2015. Thus we are confident that this
business will be a huge success in the next 5 to 10 years.
Our target markets are mainly companies which are concerned with the environment,
as well as institutions, especially educational institutions which usually buy chairs with a
table attached to it. Our sales channels include online shops, our own website, as well as
marketing directly to potential companies or institutions. Our market positioning is that of an
above average quality with a below average pricing.
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As delivering value is our main objective, we will maintain our position in the market
as a company which maintains a relatively low price compared to our competitors, but offers
even better values, or at least the same values, than our competitors. In order to maintain the
value that we give towards our customers, we will also be maintaining a close relationship
with our customers by contacting them periodically to ask for any complaints and feedback
with our products, if there are any, and ensure that any feedback received will be evaluated
and implemented when possible.
We will mainly be operating around JABODETABEK areas, especially for the first 2
years, and then expand to the whole of Indonesia in the 3 rd year or when we see fit. We will
be renting a warehouse which will also act as our office in Bekasi in the second year, and re-
invest on establishing a factory of our own in the 5th year to fulfil the increasing targeted sales
and to better equip ourselves for the growing furniture market as well.
Eco-chair will be headed by Setia Budiman, as the CEO, followed by Faustine as the
CFO, Ryan Arif Fadilla as the CMO, and Kevin Pranata as the COO.
One of the biggest problems that Eco-Chair will have is the system that it employs.
Eco-Chair employs a system of made to order, in which we will not have a constant
production of goods, but rather spikes according to the number of orders we have for that
time period. Other potential problems are the following: lack of raw materials, late product
delivery, and competitors that are trying to duplicate our product.
Latest 10 years from now, Eco-Chair will expand itself firstly to ASEAN countries,
such as Malaysia, Singapore, Thailand, etc. For the next 5 years after that, we will also be
expanding our market into other big Asian countries, such as China, India, and Japan. If
possible, we will export our product into European countries as well, such as United
Kingdom, Germany, France, etc. Finally, as soon as we see fit, we will also be exporting our
product into other western countries such as US, Brazil, Canada, etc.
This business plan is created to fulfill the requirements of Swiss German University’s
curriculum requirements, as well as to exploit the openings available in the Indonesian
market and creating a sustainable business that is able to deliver value to the community.
Section II: Business Description

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A. General Description of the business

Recycled products especially in the furniture market are barely explored in
Indonesia. Thus we came up with an idea to create a high quality study chair from
recycled materials. Our product is made of at least 40% recycled materials and
provides a lot of value for our customers, which includes durability, comfort in usage
and ease of storage.
B. Industry Background
The market which provides eco-friendly products in Indonesia is still new and
barely explored. We see this as a great potential for establishing a new business, and
also being a pioneer of the eco-friendly market, we believe, will benefit us greatly in
the future as well.
C. Goals and Potential of the business and milestones

Our vision for this business is to create a better environment to live in by
establishing awareness of the deteriorating environment around the world through
creating innovations in the eco-friendly products, especially in the furniture segment,
and sowing the seeds of awareness though amassing our products in the market, as
well as socialisation of environmental problems in the future. After properly
establishing our foundations in the market and gaining a stable income, we will
expand our line of business to other segments, such as technology or apparel.
D. Uniqueness of Product
Our product’s selling point lies in the fact that it can solve environmental
problems as our chair will be made out of at least 40% recycled materials. The frame
of the chair will be made out of aluminium to ensure the sturdiness of the chair and
safety of the user. The cushions and seat support will be made of foam and plywood
respectively to ensure comfort, while the table and seat backrest’s support will be
made out of 15 inches recycled aluminium.
Another problem that our chair can solve is the problem which arises from the
lack of work space as we have a larger and sturdier table compared to other chairs of
the same type. Our chair will also be equipped with lockable wheels underneath each
leg for ease of mobility. The seat and table can also be flipped and allows the chairs to
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be stacked together like trolleys in a supermarket to save storage space.
We will also be selling our product in 3 different sizes, starting from

elementary grade students’ dimensions, high school and university grade students’
dimensions and extra large dimensions for people with special needs. We also accept
custom dimensions from customers who will be purchasing more than 50 units.
Section III: Marketing

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A. Research and analysis

1. Target market
Our target market is mainly educational institutions such as universities,
courses, schools and training centers, and also hotels that care about the
environment such as the Accor group and businesses which are concerned
about the environment around Jabodetabek.
2. Market size and trends
The number of Indonesian households with US$5,000-US$15,000 in
annual disposable income, a rough range for middle income, is expected to
grow from 36% of the population in 2010 to more than 58% by 2020,
according to Euromonitor. The population of Indonesia according to the last
census carried out in 2013 is 249.9 million people, while the average
economic growth rate is around 6.3 to 6.8% annually with an inflation rate of
4 to 6% annually and an estimate 2014 GDP of 1.2 Trillion USD. With all
these statistics, we believe that Indonesia will be a good market to start this
business.
The trend of the Indonesian market is slowly taking considerations
toward a more environmentally friendly product and services. The signal of
Indonesians are more supportive to green products is getting ground as it was
proved by the latest survey by Catalyze Communications.
3. Competition
Our major and main competitors are Chitose and Futura. Chitose and
Futura chair has been used in many educational institutions and have been in
the business for many years. This is one of our weaknesses, as we are very
new compared to both Chitose and Futura, and thus have no brand image in
the market. However, Chitose’s weakness is that for the same type of chair,
their table is not as spacious as ours, while Futura don’t sell the same type of
chair as ours, and that their products are relatively more expensive than other
brands, including ours.
Our indirect competitors are home industry businesses. They also build
chairs that are modified but they don’t produce them in large capacity and they
don’t advertise their shops through media. Their customers are mainly people
that pass by their shops.
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4. Estimated market share

We are sure that we can at least gain 0.0001% from the total of Rp.
1,885Trillion worth of the Indonesian non-oil & gas manufacturing Industry
market in the long run.
B. Marketing plan
1. Market strategy
Currently, Eco Chair is produced through a system of made to order. In
the second year, Eco Chair seeks to rent an office and warehouse in Bekasi,
and expand distribution to retail specialty shops, focusing next on the Java
region, and finally expanding to other parts in Indonesia as well.
Any orders placed will require a minimum of 50% down payment.
Should the buyer refuse to pay the down payment amount, we can also offer
them to create a letter of purchase that we can show to the bank for production
loans. Any customer who orders more than 50 units can customize the designs
of the chair to suit their needs, for example the dimensions of the chair or
table.
In addition, starting from the second year, Eco Chair plans to expand
sales through consignments as well as the internet by selling our chair through
online shops and our own website, thus we will be keeping 30 units for
retailing purposes. Regardless of its expansion plans, Eco Chair fully intends
to monitor and maintain strong relationships with distribution channel
members and customers.
The diagram below shows how eco chair will position itself in the
market as compared to its competitors.
Figure 3.1 Market Positioning

2. Pricing
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As mentioned earlier in this plan, Eco Chair products are priced with a
relatively cheap price. The firm is not concerned with setting high prices to
signal luxury, it is attempting to achieve the goals of offsetting low prices by
selling huge quantities of products. Instead, value pricing is practiced so that
customers feel comfortable purchasing our unique chair.
Delivery cost will be handled by us if customers purchase more than 20
units and is in the jabodetabek area.
3. Advertising and promotions
Eco Chair communicates with consumers and retailers about its products
in a variety of ways. Information about Eco Chair is available via our website
at www.eco-chair.com and direct mailings. Inquiries can be sent to the
customer care department by email (ecochair2014@gmail.com). The firm’s
promotional efforts seek to differentiate its products from those of its
competitors and instill a good brand image to the community.
The company relies on maintaining relationship with customers in order
to further improve the quality of our product and establish better connection
and services, build goodwill, as well as brand image. This contact helps Eco
Chair to keep in track of the product’s performance and build stronger
relationships with both partners and customers.
Eco Chair sales representatives will visit each sales partner at least twice
a year for product monitoring and gathering feedbacks for further
improvement. As distribution expands, Eco Chair will meet greater demand by
increasing sales staff and production capacity.
Aside from direct marketing to our main customer segments, Eco chair
will also be actively participating in company bazaars and exhibitions, as well
as opening booths in events to increase public awareness and build brand
image. We will also be regularly updating our company website to keep our
customers and public updated about any events that we will be participating in
or events that we will be creating.
Membership will also be given to customers who purchases more than
500 units of chair. Membership entitles the customer to have a longer warranty
period for our chairs; 3 years from the normal period of 2 years. A special
price will also be given to members of Eco Chair for their next purchases.
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Section IV: Operations
A. Identify location: advantages

We will be mainly operating in the regions of Jabodetabek, especially around
Tangerang and Jakarta where there are a lot more businesses and institutions. In the
long run, we will establish our office and factory in Bekasi where it is cheaper and
still relatively close to Jakarta, the central of business and economics in Indonesia.
B. Specific operational procedures

Our product will be stored in Bekasi after the second year when we started to rent
an office and warehouse and begin selling our products in retail and consignments.
We picked Bekasi as it is cheaper and we will also be close to our assembler that is
located in Bintaro.
For the raw materials, we use aluminium, foam, fiber, fabric and recycled
aluminum. Our recycled aluminum is derived from Tetra Pak, which is the aluminum
used in cartons for beverage such as milk, as well as the material used in soft drink
cans. The production as well as transportation of the chair will be handled by our
manufacturing partner, which has been certified with an ISO certification.
When we get an order from our customer, we will request our manufacturer to
start to produce the product after we received the down payment from the customer.
When the product is done and ready to be sent, we will also be checking the quality of
the chair produced before it is sent by our manufacturer to our customer.
In the second year, we will rent a warehouse in Bekasi which will also be our
office. The warehouse is estimated to be able to hold a maximum of 500 units of chair
which will be used for retail purposes.
C. Personnel needs and uses

Since we won’t be having a factory in the short run, we will rely on the
manufacturing partner for the production. We will only need personnel for back office
area. A pantry which provides basic equipments such as a sink and consumption such
as mineral water is required.
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D. Proximity to suppliers
Our Manufacturer is located in Bintaro, which is still under the regions of
Jabodetabek. Thus if a problem occurs, the time taken to reach them will not be long.
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Section V: Management
A. Management team – key personnel
1. Chief Executive Officer (CEO)
2. Chief Finance Officer (CFO)
3. Chief Marketing Officer (CMO)
4. Chief Operating Officer (COO)
Chief Executive Officer

Setia Budiman
Chief Finance Officer Chief Marketing Officer Chief Operating Officer

Faustine Ryan Arif Fadilla Kevin Pranata
Communications DepartmentHuman Resources Department Production Department

Finance and Accounting Department
(Still Vacant) (Still Vacant) (Still Vacant) (Outsourcing from partner)
Public Relations division Sales and Marketing division

(Still Vacant) (Still Vacant)
As a new company, we will divide our company into 4 big departments with one
Chief Executive Officer, which are Communications department, Financial and
Accounting department, Human Resources department, and Production Department.
Communications Department will be headed by a Chief Marketing Officer, the
Human Resources Department and Production Department will be headed by a Chief
Operating Officer, and the Financial and Accounting Department will be headed by a
Chief Finance Officer.
Each department should perform according to their respective responsibilities.
Human Resource department is responsible for any employment-related tasks such as
recruitment and the placement of labor or employees, as well as taking care of their
welfare.
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Communications department is responsible for any sales and marketing

management related tasks, such as overseeing the promotion and sales of the products
by any outsourced marketers of our target market and advertisements about our
products. Public relations will also be handled by the Communications department,
which encompasses publicity of the company, and handling customer service. The
website will also be handled by the Communications department
Financial and Accounting department is responsible for finance-related tasks, such
as making financial statements and adjusting the budget for the company’s activities,
as well as coordinating with the Communications Department, Human Resources
Department as well as the Production Department about their budgets and financial
reviews, and also with the managers of the company about the financial performance
of the company.
There are several skills that the employees should have in each department.
For example, communication and management skills are very important for the person
in charge of managing the Communications department, because they will need to
oversee any outsourced marketers’ performance, as well as manage the Public
Relations’ division performance. Financial and Accounting department employees
need to be precise during calculating and adjusting the budget. Human Resource
employees need to be able to be objective about the regulations implemented on the
staffs of the company, and they also need creative problem solving skills to be able to
solve any disputes among staffs ethically. Production manager should be able to
oversee the factory workers’ performance and ensure the products produced are of the
best quality.
CEO will manage the company’s performance as an overall, including
reviewing financial statements and activities reports and keeping track of the
production of chairs and make sure that Eco Chair still maintains contact with all its
customers and partners. The CEO will also make any decision making for the choices
that the company has to take and know when to switch between centralized and
decentralized decision making.
The position of Chief Executive Officer (CEO) will be filled by Setia
Budiman due to the fact that he has more organizational experience and is able to
handle stress pretty well. Setia is also qualified in terms of reading financial
statements as well as activities reports and creating decisions from there. Another
reason why Setia is fit for the position is due to the fact that he is capable of deciding
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quickly on what to do when needed.

Faustine will be filling the position of Chief Finance Officer (CFO) due to the fact
that she is capable of creating accurate financial statements, as well as having the
integrity needed for a person working as a CFO in a company. She is also appointed
as the CFO due to the fact that she can coordinate well with the other department
heads.
Ryan will be filling the position of Chief Marketing Officer (CMO) as he is
proficient in communicating with other people and have a vast network of
connections, as well as having the ability to connect easily with new people. Another
reason as to why he is appointed as the CMO is due to the fact that he is passionate in
finding new friends and connections, both domestic and abroad.
The position of Chief Operating Officer (COO) will be filled by Kevin as he is
experienced in dealing with the system of producing goods, as well as being able to
carefully check the quality of items produced. Another reason as to why Kevin is
appointed as a COO is because of his objectivity and his ability to solve problems
arising between people with tact and ethically acceptable methods.
B. Legal Structure – Stock agreements, employment agreements, ownership

1. Stock agreements
As we aim to be a private company, we will not sell stocks in the short
run. We will gather our capital for expansion either by bank loans or using
retained earnings.
2. Employment agreements
Employees working under Eco-chair will have to obey the policies
which will be attached to their working contract when they are applying to
eco-chair. Our policies will be standard policies such as maintaining a
professional attitude at all times during work hours, always uphold ethical
standards, and always prioritize customers,
3. Ownership
Since the type of our company is a private company, ownership is
transferable, but the amount of owners should remain the same. The amount of
cash withdrawal each year which is available for every owner is decided in
each year-end meeting based on the consensus of the owners.
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C. Board of directors, advisors, consultants

Currently, there will be no board of directors, nor advisors. But we will
hire consultants at least once per year starting from the second year to evaluate
and audit our company’s performance for that year and make sure that the
company is healthy and clean and to help decide the company’s next financial
priority.
Board of directors and advisors will be created as soon as it is needed
and seems feasible for the addition of another position above the CEO, most
likely when eco-chair expands into the global market to help the company
with important decision makings so that it can stay in the path it was meant to
take. When this happens, the board of directors will be filled with the
founders, while the open positions of CEO, CMO, CFO, and COO will be
replaced with staffs from each respective department that has been given on-
the-job training to fill in the head position of their respective departments and
knows their way around the market.
The board of advisors will be filled, when feasible, by experienced
managers which used to work in the same or similar line of business.
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Section VI: Financial
A. Financial forecast
1. Cash Flow
The starting capital we need for our business is Rp. 1,000,000.00. This
will be used for renting a domain for our website, which costs Rp. 270,000.00
per year. We predict that our total sales will amount to Rp. 475,000,000.00 in
the first year, Rp.975,000,000.00 in the second year, and Rp. 1,500,000,000.00
in the third year.
In the second year, we will be spending Rp.300,000.00 for buying a
water dispenser for our office. The tax fee is calculated from 1% of the total
sales. We predict that the cash at the end of the 3 rd year will be Rp.
145,390,000.00.
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2. Break-Even Analysis
The raw material cost needed for each chair is Rp 800,000.00 in the 1 st
year and Rp. 775,000.00 in the 2nd year. In the 3rd year we predicted that we
can press the cost further to Rp 750,000.00 per unit. The variable cost consists
of Material cost, marketing expenses, delivery of goods, and warranty
reserves.
In the first year we target our sales to 500 units, in the second year
1000 units, and in the third year is 1500 units. In the second year, the fixed
cost is increased as we are starting to hire an employee for the administration
section.
From the table below, the quantity to have a break even point is to sell
407 units in the first year, 835 units in the second year, and 824 units in the
third year.
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3. Cost Controls
There are no depreciation expenses in the 1st and 2nd year, as we have
no depreciable equipments in our 1st and 2nd years. Depreciation cost will start
coming up in the 3rd year for the depreciation expense of our equipment.
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4. Budgeting Plans & Profit and Loss
In year 2, we will be renting an office in Bekasi which will cost

us Rp. 30,000,000.00 per year for 5 years. In years 2 and 3 we will
offer employee benefits because we will be hiring people to work in
our business. We will buy a water dispenser and add it as an equipment
in our office in the second year. The water dispenser itself will
depreciate by Rp. 100,000.00 per year (using straight line method) for
3 years.
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5. Sales Forecast
The total sales forecast for 3 years is Rp 2,950,000,000.00 with a total
of 3000 unit sales. The selling price will be increasing by Rp. 25,000.00 each
year for the first 3 years.
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6. Balance Sheet
For the assets section in our 1st year, we will have a total cash of Rp.
7,980,000.00 from a total of our net income and owners’ initial investment. In the 1 st
year until the 3rd year we will not have any liabilities and our equity will stay at Rp
1,000,000 and we will gain Rp. 6,980,000.00 for retained earnings in the 1st year.
In the 2nd year, we will receive cash amounting to Rp.25,160,000.00 and
purchase an equipment amounting to Rp. 300,000.00 for employee benefits. Thus we
will have a total asset of Rp. 25,160,000.00.
In the 3rd year aside from the regular transactions, our fixed asset will have
been depreciated by Rp. 100,000.00.
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Section VII: Critical Risks
A. Potential Problems
In every business process there will be problems that can occur from both the
internal and external environment. Especially when starting a business, we have to do
researches in advance to reduce the amount of risk exposure.
Our product’s potential problems are the following: lack of raw materials, late
product delivery, and Competitors that are trying to duplicate our product
B. Obstacles and Risks

Because our product is made to order, we will have to wait for the manufacturer
until they have time to assemble our product if they are already running on full
capacity. Another obstacle would be lack of capital to rent a factory from the
beginning. Another obstacle, which we would face, is government policy on minimum
rate of employee’s wages, especially when we are just starting up. Lack of brand
awareness is also another obstacle that we should face as a new company.
C. Alternative Courses of Action

We are going to create brand awareness by promoting our product by visiting
educational institutions, open booth at events, and visit companies or hotels that are
potential buyers in buying our environmentally friendly chair. We provide lower price
than our competitors as well to penetrate the market. Also to prevent the probability in
lack of raw materials and late product delivery, we will keep monitoring our
manufacturing partner closely and regularly. For capital problems, we will send a
proposal to banks in order to get loans.
In order to reduce the probability of competitors duplicating our product, we will
get a copyright protection from the government for our designs.
To avoid the minimum wage problem, we will use as few employees as possible
in our early years.
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Section VIII: Harvest Strategy
A. Liquidity Event (IPO or Sale)

For the next ten years, we will not initiate an IPO (Initial Public Offering) because
we prefer to grow public awareness about environmental damage that is getting worse
by staying private and avoid the problems which may arise from clash of values
between the company and the investors. Besides gaining profit, our main objective is
to increase the public awareness of the now-worsening conditions of mother earth and
that eco products such as eco chair are the better choice.
Should we require more capital, we will gain more capital by borrowing from
banks or seek capital from private investors which holds the same value as eco chair.
In the event of Eco Chair being sold to another party, the profit gained from
selling the business will be divided among the owners in proportion to the amount of
the initial contribution they gave.
B. Continuity of business strategy

Latest 10 years from now, Eco-Chair will expand the business firstly to ASEAN
countries, such as Malaysia, Singapore, Thailand, etc. For the next 5 years after that,
we will also be expanding our market into other big Asian countries, such as China,
India, and Japan. If possible, we will export our product into European countries as
well, such as United Kingdom, Germany, France, etc. Finally, as soon as we see fit,
we will also be exporting our product into other western countries such as US, Brazil,
Canada, etc.
C. Identify Successor
Should the Eco-Chair management decides to disband, the business will be sold to
an organization which cares about the environment and cares about the value that they
give towards the community. This organization can be in the form of anything such as
foundations, communities, or associations.
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Section IX: Milestone Schedule
A. Timing and objectives

Year 1: -Establish the company
-Create brand awareness
-Register intellectual property copyright
-Start selling the product around Jabodetabek.
-Ask for feedback from customers
Year 2: -Rent office and warehouse in Bekasi
-Begin signing of consignment agreements.
-Create Brand awareness through bazaars and exhibitions, as well as through
online channels
-Expand the sales outside of Jabodetabek (around Java).
-Ask for feedback from customers
Year 3: -Expand sales outside Java Island.
-Create brand awareness
B. Deadlines and milestones
Year 1
Month 1-3: Sign agreement with manufacturer.
Month 3: Finalize and publicize the website (www.eco-chair.com).
Month 4-5: Promote our product to institutions and companies in
Jabodetabek.
Month 5: Register intellectual property copyright
Month 6-12: Monitoring and asking for feedbacks from customers.
Month 12: Make an agreement with marketing agent outside Jabodetabek
and application of feedbacks from customers towards the
product (if any)
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Product Life cycle
Current Position
Figure 9.1 Product Life Cycle
Introdution: This is our current position in the Product Life cycle. We are finalizing the
system of our business and tools to sell our product. Feedbacks are diligently worked on to
provide a better service as well.
Growth: In this step we expect to expand our sales domestically, and eventually globally.
Feedbacks will still be evaluated and applied whenever possible to provide an even better
service to our customers.
Maturity: The point where we reached maturity would be when we have stopped expanding
aggressively in the area, while still maintaining the amount of sales. Research for a new
product line or extension will be carried out more aggressively in this stage to avoid the
product from entering a decline.
C. Relationship of events
Exhibition : We need to join these events to promote our product. We need to
introduce our new business venture to the society in order to get
customers and create brand awareness.
Bazaar : We will also need to join bazaars, especially school bazaars. We

target our market to institutions. So we promote our product to
schools. That will give us a bigger chance for the school or other
institutions to order our product.
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We will definitely continue to join these events because this is also a way for
us to promote and introduce our product (especially when our business is a new
business venture) to the community. Also, when we are planning to export our
product, aside from working together with a marketing agency, we will also
promote our product in foreign exhibitions and bazaars. For example, when we
want to export our product to Singapore, we will join Singapore’s exhibitions or
bazaars to introduce our product.
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Section X: Appendix
1. Sources
a. www.google.com
b. Introduction to Entrepreneurship, 8e Kuratko, Cengage, ISBN 9780324590869
c. http://www.bcci.bg/resources/files/Presentation_Indonesian_Economy_2013.p
df
d. http://www.euromonitor.com/furniture-in-indonesia-isic-361/report
e. http://www.bps.go.id/eng/
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2. Pictures of Eco-chair
Image 1.1 Right view Image 1.2 Left view
Image 1.3 Front view Image 1.4 Back view
Image 1.5 Alternate view Image 1.6 Stacked view
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3. Warranty agreement with supplier
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4. Terms and conditions for buyers
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5. Order form
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Entrepreneurship Venture – Finance 5 Efrata Denny Kevin, Setia, Ryan, Faustine

Section I: Executive Summary

Section II: Business Description

A. General Description of the business

C. Goals and Potential of the business and milestones

be stacked together like trolleys in a supermarket to save storage space.

We will also be selling our product in 3 different sizes, starting from

Section III: Marketing

A. Research and analysis

4. Estimated market share

Figure 3.1 Market Positioning

Section IV: Operations

A. Identify location: advantages

B. Specific operational procedures

C. Personnel needs and uses

Chief Executive Officer

Chief Finance Officer Chief Marketing Officer Chief Operating Officer

Communications DepartmentHuman Resources Department Production Department

Public Relations division Sales and Marketing division

Communications department is responsible for any sales and marketing

quickly on what to do when needed.

B. Legal Structure – Stock agreements, employment agreements, ownership

C. Board of directors, advisors, consultants

Section VI: Financial

4. Budgeting Plans & Profit and Loss

In year 2, we will be renting an office in Bekasi which will cost

Section VII: Critical Risks

B. Obstacles and Risks

C. Alternative Courses of Action

Section VIII: Harvest Strategy

A. Liquidity Event (IPO or Sale)

B. Continuity of business strategy

Section IX: Milestone Schedule

A. Timing and objectives

Product Life cycle

Figure 9.1 Product Life Cycle

Bazaar : We will also need to join bazaars, especially school bazaars. We

Image 1.1 Right view Image 1.2 Left view

Image 1.3 Front view Image 1.4 Back view

Image 1.5 Alternate view Image 1.6 Stacked view

3. Warranty agreement with supplier

4. Terms and conditions for buyers

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