ISABELA STATE UNIVERSITY

College of Business, Accountancy and Public

Administration

PRODUCTION AND MARKETING OF

POLVORON DE CACAO

BUSINESS PLAN

(Sample Title page)

Presented to

MA TERESA S. ALVAREZ
Subject Professor

In Partial Fulfillment
of the Requirements of the Course
Mktg 100 – Business Plan

Presented by:

_______________
_______________
 Parts of Feasibility Study/Business Plan

Preliminary Pages (you may let go of the approval sheet and dedication part)

 Title Page (All successive preliminary pages are numbered consecutively)

 Approval Sheet (bears no page number but is counted as page 1)
 Acknowledgments (optional)
 Dedication (optional)
 Executive Summary
 Table of Contents
 List of Figures
 List of Tables
Title Page

The TITLE for the feasibility study or business plan should include meaningful
key words descriptive of the subject and content. Indicate your degree and field and
give the month and year of graduation, not the date of completion of the thesis.

The title should appear like an inverted pyramid, written in upper case letters
using single spacing.

Type the title of the feasibility study or business plan as it is worded in the
Executive Summary in upper case letters, centered with single spacing. If the title runs
over one line, it should appear as an inverted pyramid. An example of the Title Page for
a feasibility study/business plan is shown in Figure 1. Notice that, the full legal name of
the candidate appears in bold upper case letters followed by the month and year when
the manuscript is accomplished in uppercase-lowercase letters, which are double
spaced.

PRODUCTION AND MARKETING OF

POLVORON DE CACAO

A Feasibility Study/Business
Plan

Presented to

DR. MA TERESA S.ALVAREZ

Subject Professor

In Partial Fulfillment
of the Requirements of the Course Mktg
BC 321 – Feasibility Study

Presented by

JUAN DELA CRUZ

June 2021

Figure 1. Sample Title Page

Approval Sheet

The Approval sheet is to be signed by both the feasibility study/ business plan
adviser and the panel of reviewers. The panel of reviewers for either project is
composed of four members. Signatures must be in permanent BLACK INK. Figure 2
shows an example of an approval sheet.

Figure 2. Sample Approval Sheet

Acknowledgments

This page is optional. This section must not be more than 2 pages long. Place
the acknowledgments heading at the top of page centered, all in upper case letters.
Leave one blank line, then begin the text, which is double-spaced. Indent the first line of
each paragraph. A sample acknowledgments page appears in Figure 3.
Figure 3. Sample Acknowledgments

ACKNOWLEDGMENTS

The researcher would like to express her profound gratitude to the

following people for their invaluable contribution that helped in the
completion of this study:
Dr. _______________, Dean, for the important recommendations
and constructive evaluation that gave this study focus and direction;
Dr. ________________, research adviser, for the genuine
support, time, effort, and all the vital suggestions that completely
guided the researcher throughout the study;
Members of the Panel, for their suggestions in the improvement of
this paper;

All the personnel respondents who…;

My family, for sustaining me with their love and faith, extending

their…;
The Lord Almighty, for His Divine Love and Mercy that has kept
the researcher in good health and determination to accomplish her
study.

The Author
Dedication

This page is optional. The Dedication should be brief. Begin the dedication 3 to 4
inches from top of paper. Use of the DEDICATION heading is optional.

Feasibility Study/ Business Plan

The feasibility study / business plan executive summary presents the brief
summary of the content of the research topic. The short narrative includes essential
statements about the whole paper that includes the description of the study, framework
of the study, methodology, major findings, conclusions and recommendations.

- Executive Summary should not be more than two (2) pages.

EXECUTIVE SUMMARY

This paper generally aimed to explore additional possibilities of value

adding using the cacao pod husk flour (CPHF) as a raw material for product
development. Initially, the main aim of this study was to incorporate the cacao pod
husk flour in the polvoron formulation in order to develop high fiber polvoron. Aside
from that, this research was purposely conducted to investigate and evaluate the
physical properties of high fiber polvoron made from all-purpose flour and cacao
pod husk flour (CPHF) and its acceptability to end consumers.

As for its long-range objective, the project aimed to develop and offer
healthier food products through utilization of cacao pod husk flour turning it from
waste into usable resource. The study ascertained the product’s feasibility based
on marketing, technical, organizational management and financial aspects. Aside
from technical and financial viability, the study took into account its possible
contribution to numerous socio-economic entities.

Figure 4. Sample of Executive Summary

Table of Contents
The table of contents is to include the following pages: list of tables, list of
figures, bibliography, appendices and curriculum vitae as well as the major sections of
the text. The title page, approval sheet, acknowledgment, dedication page, and table of
contents are not listed in the table of contents.

List of Tables

List of tables include set of data arranged in rows and columns. The list of tables
is on a page by itself and arranged in the same general format as the table of contents.
A sample list of tables appears in Figure 5.

LIST OF TABLES
TABLE PAGE
42
1 Recruitment and Selection Income Statement 2
43
Training and Development
Compensation 45
Performance Management 45

Figure 5. Sample of List of Tables

List of Figures

List of figure includes graphs, maps, photographs and all other types of
illustrations. Designate figure numbers with Arabic numerals. Figure 6 shows an
example of a list of figures.

LIST OF FIGURES

FIGURE Page
1 The relationship between SHRM practices, corporate
entrepreneurship and organizational performance 8
2 The Conceptual Paradigm of the Study 10

Figure 6. Sample of List of Figures

List of Appendices

List of appendices include materials (questionnaire, form, letter graph or chart)

not vital to the text but which will supplement the text. Each type of material forms a
separate appendix, which must be labeled separately (Appendix A, Appendix B, etc.).

Body of Text
The university uses American Psychological Association (APA) 7 th edition style of
writing and its official font is Arial size 12. However, as regards the number of chapter: it
is a 5-chapter for Feasibility Study and 6- chapter for Business Plan with the following
chapter titles:

Feasibility Study
Chapter 1 – Business Concept
Chapter 2 – Marketing Feasibility
Chapter 3 – Technical Feasibility
Chapter 4 – Organizational Aspect
Chapter 5 – Financial Analysis
Chapter 6 – Conclusion and Recommendations

Each chapter must begin on a new page. Chapters should be numbered with
Arabic numerals.
Organization of Content for Business Plan
Chapter 1 BUSINESS CONCEPT
Overview of the Business Concept
Business Name
Location
Vision
Mission
Business Objectives
Chapter 2 MARKETING PLAN
Situational Analysis
 Industry Profile
 SWOT Matrix
 Competitor Analysis
Target Market
Marketing Strategies
 Product Description
 Pricing
 Promotion
 Distribution
Sales Projections
Projected Monthly Sales Volume
Projected Marketing Expenses
Chapter 3 TECHNICAL PLAN
Process Flow
Production Schedule
Raw Materials Requirements
Labor Requirements
Plant Layout, Work Area and Selling Area
Property, Plant and Equipment
Waste Disposal
Production Cost
Chapter 4 ORGANIZATIONAL/MANAGEMENT PLAN
Legal Form of Business Organization
Organizational Structure
Job Qualification and Job description
Organization and Management Projected Expenses
 Manpower Requirements
 Pre operating Expense
 Administrative Expenses
Chapter 5 FINANCIAL PLAN
Major Financial Assumptions
Total Project Costs
Initial working capital requirements
Sources of financing the project.
Projected Financial Statements
Financial analysis
Chapter 6 CONCLUSION AND RECOMMENDATIONS

REFERENCES APPENDICES
 CURRICULUM VITAE

PHOTO

Name:
Rodel Z. Torres 09172784440
Contact No. : Email
1310 Castaños Street , Tugeugarao City
Address : Address:
AUGUST 14, 1988
Sampaloc, Manila Single
Roman Catholic
Date of Birth : Place of
Birth : Civil Status :
Religion:

EDUCATIONAL BACKGROUND

Tertiary : Isabela State University

Echague, Isabela

Secondary: Isabela National High School

Ilagan, Isabela

Elementary:
San Fermin Elementary School
San Pablo, Isabela, Manila
1974 – 1978

MEMBERSHIP SEMINARS/TRAININGS ATTENDED

(Data should be arranged in chronological order – from the most recent.)

An example of curriculum vitae.