BASIC BUSINESS COMMUNICATION

(BBS0012)

Office Use Only

Assignment Received
Before due date &
time
Late Submission

PROGRAMME
SPP
(BBS0012)
SUBJECT CODE & NAME BASIC BUSINESS COMMUNICATION

TUTOR NAME PUAN SITI IDAYU

ASSIGNMENT TITLE COMMUNICATION PROCESS

Please note that it is your responsibility to retain copies of your assignment. Copying someone else’s
work is plagiarism, and is unacceptable. The college may impose severe penalties for plagiarism. All
work must be submitted by the due date. If an extension of work is granted, this must be specified with
the signature of the lecturer/tutor.

FOR INDIVIDUAL ASSIGNMENT

Student Name Matrix Number Signature

Muhamad Aiman Bin Nazleen 1012021070099

OFFICE USE ONLY

Tutor Name

Marking Comment & Feedback

Result/Grade
 BASIC BUSINESS COMMUNICATION
(BBS0012)

ASSIGNMENT 1
TOPIC: COMMUNICATION PROCESS

INSTRUCTION:
1. Mode : Individual
2. Topic : Video / Briefing
3. Marks : 60 Marks (20%)
4. Submission date : Week 4 (26/7 -30/7)
5. Provision for submission:
If you have any difficulties in submitting the assignment, please come and
see the lecturer for consultation

PROGRAMME LEARNING OUTCOME (S)

PO 1 Practicing knowledge in the field of management either to pursue studies to

a higher level or in the field of employment.

COURSE LEARNING OUTCOME (S)

CO 1 Identify the 6 elements involved in the communication process by showing

a flow chart and using the types of communication available in the
organization (C1, PO1)

QUESTION
1. Prepare ONE (1) video explaining the uniqueness and culture of the community
in a country of your choice.

2. Based on the video, prepare ONE (1) report showing the SIX (6) elements in a
communication process.
 BASIC BUSINESS COMMUNICATION
(BBS0012)

GUIDELINES:

● You as the company’s Tour Guide have been asked to make an explanatory
briefing to your tour company’s clients. This client of yours will join a vacation
group in the country of your choice. You are required to produce a video for a
duration of 2-3 minutes to explain the uniqueness and culture of the community
in the country.

● Based on this video you are also required to describe the six elements in the
communication process contained in the video produced (minimum 2 pages)

● Assignment is individual basis.

ASSESSMENT
Marks are based on the rubric provided

Verified by :

______________________________________
FIEDAYU LIANA MOHD ARIFF
HOA MSUC SHAH ALAM
 BASIC BUSINESS COMMUNICATION
(BBS0012)

THE SIX(6) ELEMENTS IN THE COMMUNICATION PROCESS

1. SENDER

A sender is a person who sends the message to the receiver. The sender is also
known as the encoder of the message. The sender is the initiator of the
communication process who starts the procedure by sending a message or
information. Therefore, the sender is a significant element of the communication
process. A sender makes and uses symbols (words or graphic or visual aids) to
convey the message and produce the required response. Therefore, a sender is a
speaker or writer or a person who provides the information to share opinions, ideas,
and messages.

For example, I, Aiman, the tourist guide, is the sender and encoder who sends
messages to communicate and to convey a message to the receiver, which is his
clients. The sender is the person who sends the message to share with others. So,
Aiman is the sender also an element of the communication process.

2. MESSAGE

The message refers to the information, ideas, feelings, opinion, thought, attitude, and
view that the sender wants to deliver to the receiver.  The message seems like a key
element of any communication process. Any communication might happen to convey
the message that is also known as sharing ideas, opinions, thoughts, and information.
Always, the sender wants to convey the message to communicate with the receiver.
So, senders need to ensure that the main objective of the message is clear and
understandable.

For istance, Aiman, the sender, was conveying a message, informations and thoughts
about the uniqueness and culture of Malaysia, that indicated verbal communication.
He also used non-verbal communication to communicate with his receiver which is the
client in order to lo make sure that message was clear and undestandable.
 BASIC BUSINESS COMMUNICATION
(BBS0012)

3. ENCODING

Encoding means transforming abstract opinions and ideas into symbols such as

words, pictures, signs, and marks. A symbol might represent or indicate opinions,
statements, and actions. In contrast, decoding is the process of transforming the
symbol into an idea or thought. Encoding is the process of transformation of the
subject into symbols. The encoding process is related to the sender and receiver.

For example, Aiman has used encoding to convert his thoughts into words in order to
communicate with his clients. Encoding is the process of converting thought into
words. Words serve as a symbol for spoken communication.

4. CHANNEL

Channel is the way or tool of transmitting the message. It is also known as a medium
in communication that conveys the message from sender to receiver.  Communicators
use different channels to communicate in a distinct context of communication. In face-
to-face communication, the sender’s senses, such as hearing, seeing, smelling,
touching, and tasting, are the channel of transferring the information. It is also one of
the important elements of the communication process.

For example, Aiman has transmitted the message through a commercial video, so the
video is the channel of the communication process. He uses technology to convey
messages; therefore, it is called mediated communication.
 BASIC BUSINESS COMMUNICATION
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5. DECODING

Decoding is the process of translating an encoded symbol into the ordinary

understandable language in contrast to the encoder. In this process, the receiver
converts the symbols into thoughts received from the sender.  Decoding is the
opposite process of encoding to get the meaning of the message.

For example, Aiman has transformed his thought into words to convey the message to
his clients called encoding. At the same time, the clients converts those words into
thought to understand the message that is the process of decoding.

6. RECEIVER

Receiver is a person for whom the message is targeted in contrast to the sender.
Therefore, the receiver is the audience of the communication process that decodes
the message to perceive the meaning. The sender surely sends a message aimed at
the receiver. Receivers can be one person or a group of people or a big amount of
population. The degree to which the decoder understands the message depends on
various factors such as knowledge of the recipient, their responsiveness to the
message, and the reliance of the encoder on the decoder.

For example, Aiman has sent a message to his clients with whom he wishes to
communicate. As a result, in this context of communication, his clients are the
receiver.