In the IFE Matrix we take a list of strengths and weaknesses which are internal factors of the company.

Give them weight according to their effect. Range is fro 0.00 to 1.00. Then we rate them that either this
strength or weakness is major or minor. Range of the rate is 1 to 4 with 1 indicating major weakness, 2
indicating minor weakness, 3 indicating minor strength and 4 indicating major strength.

No. Strategic Factors Weights Rating Weighted Score

Strengths

1 Product Quality is High 0.14 3 0.42

2 Strong Research Department 0.07 4 0.28
3 Strong Customer Relations 0.09 4 0.36
4 Use Bactofuge Technology 0.13 3 0.39
5 Trained and Qualified Employees 0.06 4 0.24

Weaknesses

6 Only one dairy farm 0.13 2 0.26

7 Cost of collecting raw material is 0.09 2 0.18
high
8 Low number of products 0.08 1 0.08
9 Small business unit 0.12 2 0.24
10 40 milk collection units 0.09 2 0.18
Total 1.00 2.63