SERVICIO NACIONAL DE APRENDIZAJE - SENA Versión: 01

REGIONAL TOLIMA

CENTRO DE COMERCIO Y SERVICIOS

Fecha: 15/03/2018

COMPETENCIA: COMPRENDER TEXTOS EN INGLÉS EN FORMA ESCRITA Y AUDITIVA

PROGRAMA DE FORMACIÓN:

CODIGO DE LA FICHA: FECHA:

EVIDENCIA DE CONOCIMIENTO: Cuestionario de preguntas gramaticales.

NOMBRES Y APELLIDOS NÚMERO DE DOCUMENTO

Market segmentation
1. Here is a list of 12 possible market segments that could exist in virtually any market. Your task
for this activity is to choose a product and a service for each segment, and give reasons why
you choose them.

Segment Product Service Why?

in service because it facilitates
mobilization and facilitates
payments in cash and in some
cases electronically and the product
because it is more suitable for
Convenience driven personal issues and saves on
consumers Mazda (cars) Taxi mobilization expenses
Because the at & t service, being a
very cheap mobile service that even
some devices already bring it, is
provided for a stable budget and the
Budget conscious pappyer product is good quality and
shoppers Pappyer (books) AT&T very cheap notebooks
Avianca offers very good quality in
its service to give comfort and
exclusivity to its customers and
adidas focuses on providing the
best sports products guaranteeing
the quality of these to satisfy the
Focus on quality Adidas Avianca customer
Rational, value for Fruits and Public services in public services because they
money vegetables adapt to the expenses made by the
clients, these vary according to the
intensity with which it is used but
most of the time they are
reasonable prices and in fruits and
 SERVICIO NACIONAL DE APRENDIZAJE - SENA Versión: 01
REGIONAL TOLIMA

CENTRO DE COMERCIO Y SERVICIOS

Fecha: 15/03/2018

COMPETENCIA: COMPRENDER TEXTOS EN INGLÉS EN FORMA ESCRITA Y AUDITIVA

vegetables it is adapted since these

come with a price already stipulated
and generally very economical
Claro, it is one of the
telecommunications with the best
service and one of the ones that
has the most impact in this area,
which calls on customers to acquire
this good quality service and
Huawei is a brand that is taking a lot
Attracted to strong of flight in the subject of devices
brands huawei claro very good quality
epm is in charge of the aqueduct
and sewerage services, ensuring its
maintenance and providing the best
service, reserving the environment
AMS and ecological bags are the best
Environmentally compostable option to reuse and preserve the
aware (ecological bags) EPM integrity of the environment.
The vast majority of family members
are found in the health services,
which means that everyone has the
right to this service and alpina,
being a brand of products from the
family basket, is adapted for the
Family focused Alpina medimas consumption of all
gyms help people to preserve
physical integrity and health to lead
a healthy lifestyle and proteins in
many cases are inexpensive and
Health and diet help develop our food system to be
conscious protein gyms fit and stable
Bancolombia offers the best quality
of service to its clients based on
monetary issues with great security
and bleaches offer the best quality
Service/relationship of cleaning and disinfection in
focus Liquid bleach bancolombia different areas.
Social status Apps Social media Social networks provide the most
complete communication and
information service that there is and
apps help in this medium since they
also inform or entertain us and also
 SERVICIO NACIONAL DE APRENDIZAJE - SENA Versión: 01
REGIONAL TOLIMA

CENTRO DE COMERCIO Y SERVICIOS

Fecha: 15/03/2018

COMPETENCIA: COMPRENDER TEXTOS EN INGLÉS EN FORMA ESCRITA Y AUDITIVA

most of them are usually free

travel agencies offer different prices
and services to travel to a
destination and samsung has a
wide variety of appliances from
smartphones to refrigerators and
Variety seekers samsung Despegar.com washing machines
Movistar offers certain benefits of
different values in its service and
Gatorade is an energy drink that
provides greater stability when
Benefit seekers gatorade movistar exercising

OBSERVACIONES: _______________________________________________________________________________________

JUICIO EVALUATIVO FINAL: APROBADO _____ NO APROBADO ______

____________________________________
NOMBRE Y FIRMA DEL INSTRUCTOR