

JYOTIRMOY GHOSH  +91 8984010645

MALE, 26 years www.linkedin.com/in/jyotirmoyghosh/
p16jyotirmoyg@iimidr.ac.in
Result driven MBA professional with around 2 years of verifiable success in market research, digital marketing, campaign
management, strategic planning and project management. Strong ability to utilize a wide-range of transferable skills &
knowledge to consistently exceed expectations in performance.

EDUCATION PROFESSIONAL EXPERIENCE

MBA IIM Indore 2018 Senior Associate – Political Consulting, ABM Dec ‘18 – Till Date
B.Tech. KIIT State legislative assembly elections 2021, West Bengal
2016
(Mechanical) University
 Strategizing with the C-suite of the company to set narratives, campaign plans,
Class XII CBSE 2012
and organizational activities for the client
Class X CBSE 2010
 Led social media analytics to track performance and shape content strategy to
enable mindshare dominance
SKILLS & TOOLS State legislative assembly elections 2019, Maharashtra
 Digital Marketing  Led a team of 13, comprising of 3 zonal and 10 field associates, to conduct
 Campaign Management intelligence and campaign activities in the 2019 Maharashtra State elections
 Market Research  Designed and rolled out surveys to analyze and gauge voter sentiments
 Survey creation & analysis  Worked towards the design, execution, and development of digital campaigns
 Program management on Facebook, WhatsApp and other channels
 Business Analysis General elections 2019, West Bengal
 Key account management  Recommended candidates for 13 constituencies of West Bengal through the
 FB Ads intelligence generated from detailed socioeconomic & demographic analysis
 Google Ads  Hired, trained, and led a team of 10, 2 zonal and 8 field associates, to collect
 Google Ad Manager (DFP) real time data and optimize operations on the ground
 Social Media Analytics (Google  Helped design and roll out digital initiatives to reach out to the voters during
Analytics, Mixpanel, etc) the final phase of the election
 SPSS Digital Marketing Lead, Baby Destination Apr ’18 – Nov ‘18
 MS Office
 SQL  Deployed WhatsApp & Email campaigns to grow & sustain organic traffic
 Python (Data Analysis,  Spearheaded affiliate marketing & streamlined subsequent levels of sales
Visualization) funnel to decrease the Cost Per Acquisition
 Optimized Facebook campaigns leveraging several web analytics tools 
CERTIFICATIONS  Conducted performance analysis of the campaigns for the clients and
modified existing methods to achieve targets
 Certified Marketing Analytics
Practitioner, Henry Harvin  Modelled a price estimator to predict costs of various campaigns and set
budgets for client proposals
 Google Analytics for Beginners,
Google Partners  Received Certificate of Appreciation for increasing the website visitors by
100% over the previous month in 8 days
 AdWords fundamentals & Advertising,
Google Partners Business Development Intern, TalenTECH Pvt Solutions Apr ‘17 – May ‘17
 Advanced Strategic Corporate  Designed ‘Go-to-market strategy’ for the product ‘hiringplug’ and worked
Management, Innovative Leaning alongside a creative agency to make corporate videos
Solutions Inc. USA  Drafted content for the corporate website, supported lead generation, &
performed secondary research to gauge the competition & market scope
CO-CURRICULARS  Collaborated with the technical team on product testing and suggested
refinements to the product before launch
 Senior Member of Arena, Gaming club
– IIM Indore ACADEMIC & LIVE PROJECTS
 Venue Coordinator, KIIT Fest New Product Development – Bliss Lifesciences Jul ‘17 – Nov ‘17
 Senior Member of SAE, Automotive  Devised a marketing plan supplemented with new product development
club - KIIT stages for Bliss Life Sciences for its new product concept ‘Healthy Junk Food’
 Bronze medal in intra club swimming
competition, Eclat swimming club Study of Consumer Behavior & Brand Potential of Decathlon Mar ‘17
 World Wars & Military Research  Identified consumer patterns using SPSS & performed competitor analysis
 Learning Languages (German for Decathlon in Indore region 
certification)
Study of Made to Measure segment of Raymond Aug ‘16 – Sep ‘16
 Performed sales trend analysis to identify reasons for decline in sales of
Raymond’s Made to Measure segment and provided recommendations