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Why‌‌Amazon‌‌is‌‌a ‌‌
benchmark‌‌in‌‌terms‌‌of‌‌
 
having‌‌high‌‌Retention‌‌
 
Rates‌‌-(author)‌‌Harish‌‌V ‌ ‌
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For‌‌me,‌‌Amazon‌‌has‌‌a‌‌wonderful‌‌retention‌‌rate‌‌for‌‌these‌‌
 
reasons‌  ‌
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1.Bringing‌‌the‌‌brands‌‌to‌‌stand‌‌out‌‌in‌‌search‌r‌ esults.‌  ‌
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Poper‌s‌ earch‌‌results‌‌for‌‌random‌‌keywords‌‌searched‌b ‌ y‌‌the‌‌
 
customer’s‌A ‌ MAZON‌‌makes‌‌sure‌‌the‌‌brand‌‌name‌‌is‌‌prominent‌‌on‌‌  
every‌‌listing‌‌for‌‌one‌‌of‌‌your‌‌products.‌‌This‌‌is‌‌one‌‌area‌w ‌ here‌‌  
marketplace‌‌best‌‌practices‌‌and‌‌brand‌‌marketing‌‌go‌h ‌ and‌i‌n‌‌hand.‌ 
That‌‌means‌i‌ncluding‌‌your‌‌brand‌‌in‌‌the‌‌title,‌‌product‌‌description,‌‌and‌‌  
even‌k‌ eyword‌‌selection.‌  ‌
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2.Innovation‌a ‌ nd‌‌updated‌‌products‌‌to‌‌market‌t‌ rends‌  ‌
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Amazon's‌s‌ uccess‌‌is‌‌largely‌‌due‌‌to‌‌its‌‌cutting-edge‌‌technologies.‌‌  
Consider‌‌Amazon's‌‌impressive‌‌voice‌‌command‌d ‌ evice,‌A ‌ lexa.‌‌With‌‌a ‌‌
few‌‌spoken‌‌words,‌‌Alexa‌‌can‌‌play‌‌music,‌‌research‌y‌ our‌f‌avourite‌‌  
sports‌t‌eams,‌‌and‌‌even‌‌check‌‌the‌‌weather.‌‌This‌i‌nnovative‌‌  
technology,‌w ‌ hich‌‌was‌‌a‌‌significant‌‌investment‌f‌or‌‌the‌‌e-commerce‌‌  
giant,‌‌demonstrates‌‌that‌‌e-commerce‌‌companies‌c‌ an‌‌benefit‌‌from‌‌  
innovation.‌  ‌
3.‌‌Excellent‌c ‌ ustomer‌‌service‌  ‌
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Amazon‌i‌s‌‌well‌‌aware‌‌of‌‌the‌‌needs‌‌of‌‌various‌‌demographics‌‌and‌‌goes‌‌  
to‌‌great‌‌lengths‌‌to‌‌meet‌‌those‌‌needs‌‌with‌‌new‌‌features.‌‌Amazon‌‌  
focuses‌‌on‌m ‌ aking‌‌millions‌‌of‌‌customers‌‌happy‌a ‌ round‌t‌he‌‌world‌‌by‌‌  
offering‌l‌ow‌p ‌ rices,‌‌free‌‌shipping,‌‌a‌‌wide‌‌selection‌‌of‌‌products,‌‌on-time‌‌  
delivery,‌‌and‌‌excellent‌‌customer‌‌service.‌  ‌
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4.‌Amazon‌‌Prime‌‌Loyalty‌‌Program‌  ‌
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This‌i‌s‌t‌he‌‌backbone‌‌of‌‌customer‌‌retention.‌‌Since‌‌then,‌P ‌ rime‌‌has‌‌  
evolved‌‌to‌‌include‌‌a‌‌variety‌‌of‌‌benefits‌‌such‌‌as‌s‌ pecial‌d ‌ iscounts,‌‌  
faster‌‌delivery,‌‌reduced‌‌or‌‌free‌‌shipping‌‌rates,‌‌lower‌‌prices,‌‌and‌‌  
unlimited‌‌access‌‌to‌‌a‌‌variety‌‌of‌‌online‌‌movies,‌‌TV‌s‌ hows,‌‌Amazon‌‌  
Music,‌a ‌ nd‌‌the‌‌Kindle‌‌lending‌‌library.‌‌Instead‌‌of‌g ‌ iving‌‌customers‌‌  
one-time‌b ‌ onuses‌‌for‌‌every‌‌purchase,‌‌Amazon‌‌offers‌a ‌ ‌f‌ull‌‌reward‌‌  
ecosystem‌t‌o‌i‌ts‌‌loyal‌‌customers.‌‌The‌‌loyalty‌‌programme‌i‌s‌‌extremely‌‌  
effective‌a ‌ t‌‌attracting‌‌visitors‌‌to‌‌the‌‌e-commerce‌s‌ tore‌‌and‌‌  
encouraging‌t‌hem‌‌to‌‌make‌‌a‌‌purchase.‌  ‌
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5.Exceptional‌‌user‌‌interface‌  ‌
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When‌‌it‌c‌ omes‌‌to‌‌mobile‌‌or‌‌desktop,‌‌Amazon‌‌provides‌‌a‌‌smooth‌‌  
interface.‌‌Everything‌‌is‌‌properly‌‌categorised‌‌and‌y‌ ou‌‌get‌‌the‌‌best‌‌  
possible‌‌results‌‌for‌‌your‌‌search‌‌and‌‌UI‌‌recommends‌‌products‌‌as‌‌per‌‌  
customer‌c‌ hoices.‌‌Every‌‌product‌‌is‌‌listed‌‌with‌‌the‌p ‌ roper‌h ‌ eadline,‌‌  
features,‌s‌ pecification,‌‌customer‌‌review,‌‌Q&A‌‌session‌a ‌ nd‌‌much‌‌  
more.‌‌   ‌
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6.‌‌Great‌F ‌ ollow‌‌Up‌‌algorithm‌  ‌
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Amazon‌n ‌ ever‌‌fails‌‌to‌‌express‌‌gratitude‌‌for‌‌a‌‌purchase.‌‌Amazon‌‌also‌‌  
informs‌‌customers‌‌that‌‌it‌‌is‌‌on‌‌its‌‌way.‌‌Enquiring‌a ‌ bout‌t‌heir‌‌  
experience‌‌or‌‌to‌‌complete‌‌a‌‌survey‌‌on‌‌purchase.‌C ‌ reating‌‌a‌‌special‌‌ 
offer‌‌to‌‌customers.‌‌Amazon‌‌also‌‌reminds‌‌customers‌o ‌ f‌a
‌ ‌r‌ ecent‌‌
 
purchase‌‌or‌‌to‌r‌ ecommend‌‌a‌‌related‌‌item.‌‌    ‌
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Not‌‌only‌‌these‌‌5‌‌things‌‌but‌‌also‌‌in‌‌many‌‌aspects‌A ‌ mazon‌d ‌ ominates‌‌
 
the‌‌e-commerce‌‌market‌‌by‌‌having‌‌customer‌‌retention‌‌at‌‌its‌‌par‌  ‌
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